google ads/analytics sdks overview (android meetup 08-10)
DESCRIPTION
Overview presentation of Google mobile developer products with particular emphasis on AFMA, AdMob, and AdWhirl as well as Google Analytics for Android.TRANSCRIPT
Making Money,Tracking Usage
Google mobile APIs in action!
Jason CooperDeveloper Programs Engineer
August 11th, 2010
Google + mobile = opportunity
Product areas:
Geo, location
Social, people
Advertising, analytics
Google Apps, product APIs
Hosting, tools
Google + mobile = opportunity
Product areas:
Geo, location
Social, people
Advertising, analytics
Google Apps, product APIs
Hosting, tools
Google + mobile = opportunity
Geo, location
Google Maps JavaScript API v3:Embed Google Maps in your mobile web sites
Google Latitude API:Retrieve your user's current location and location history
Google Places API:Get information about an establishment, geographic location, or prominent point of interest
Google + mobile = opportunity
Social, people
Google Buzz API:Search, read, update, and share Buzz posts, content, and metadata
OpenSocial:Create apps that access a social network's friends and activity feeds
Google + mobile = opportunity
Google Apps, product APIs
Google Data client libraries for Objective-C, Java, etc. allow your mobile back-ends and apps to interface directly with:
Blogger Data APIGoogle Calendar Data APIGoogle Contacts Data APIGoogle Health Data APIYouTube Data API...
All: http://code.google.com/apis/gdata/docs/directory.html
Google + mobile = opportunity
Hosting, tools
Google App Engine:Build and host your mobile sites or app back-ends on Google's scalable infrastructure
Google Web Toolkit:Quickly build highly optimized, complex browser-based mobile applications using only Java
Google + mobile = opportunity
Advertising, analytics
Ads:Mobile ads for apps
AdSense (AFMA)DoubleClick (DFP)AdMobAdWhirl
Mobile ads for contentMobile ads for search
Google Analytics for mobile
Mobile apps development lifecycle
BUILD
LAUNCHMANAGE
GROWMONETIZE
Tools to help you along the way
The monetization opportunity
Source: eMarketer, September 2009
$1.6B2013
Mobile advertising keeps growing
Monetize quickly and reliably with Google
Targeted ads ensure quality user experience
Large advertiser base & mobile sales force
High fill rates for inventory, from Day 1
AdMob
Monetize your appServe ads on iOS, Android, WebOS, and Flash LiteEasy integration with multiple installation optionsReal-time revenue reporting
Promote your AppMultiple ad formatsEasy setup — get more downloads in minutesCost effective user acquisition helps you grow your businessDownload tracking allows you monitor the impact of your advertising spend
Integrating AdMob
See complete LunarLander sample included with SDK
AdSense for Mobile Apps (AFMA)
AdSense for Mobile Apps enables you to earn revenue by placing targeted, relevant Google ads in your app.
Signing up for AFMA
AFMA is in beta and sign-ups are currently closed. To apply:
1. Sign up for AdSense or login to your existing account.2. Select "AdSense for Mobile Applications" product to apply.
3. Once your application is approved, you will receive an email with instructions to access the SDK and App Manager.
Integrating AFMA
Android SDK documentation:
http://code.google.com/mobile/ads/docs/android/
AdWhirl
AdWhirl allows you to display ads from AdMob, AdSense, and other ad networks as well as your own house ads.
Flexible -- supports unlimited ad networks of your choiceSDKs available for Android and iOSOpen source
Integrating AdWhirl
@Overrideprotected void onCreate(Bundle savedInstanceState) { super.onCreate(savedInstanceState);
// Instantiate the AdWhirlLayout AdWhirlLayout adWhirlLayout = new AdWhirlLayout(this, ADWHIRL_KEY);
// Configure layout params, ad size RelativeLayout.LayoutParams params = RelativeLayout.LayoutParams(320, 50);
// Add AdWhirlLayout to parent layout layout.addView(adWhirlLayout, params);
Google Analytics for mobile
Enables you to implement Google Analytics directly in your mobile appsGet a detailed report of your app's activity via the standard Google Analytics dashboard
Understanding your users
What you can learn from Google Analytics for mobile
Aggregate usage tracking
User engagement (visits, session length)
Devices / Carriers / etc
Flexible events
Active Customers
Measuring referrals from ads
Potential Customers
Open and Use App
Download App
Visit Android Market
4
3
2
1Click on Ad
Eliminate bottlenecks in your conversion process by identifying where you lose visitors and reinforcing successful paths.
Integrating Google Analytics
Open sign-ups at http://www.google.com/analytics/Download SDKs from http://code.google.com/mobile/analytics/
Current platforms:
Android (native SDK)iPhone OS (native SDK)high-end mobile devices (JavaScript API)low-end mobile devices (server-side integration)
Native SDKs
Track user interaction via:
Pageviews:You decide when to record "pageviews" in your app, e.g. when a user selects a tab or triggers a popover view.
Events:Events records other in-app actions such as button taps, shakes, etc.; they can be grouped and named.
Mobile activity is displayed using the same UI that you are already accustomed to if you use Google Analytics to track activity across web pages.
Native SDKs: dispatching
The Google Analytics SDKs for Android and iPhone OS support two methods of event dispatching:
ManualYou define exactly when events are dispatched to the Google Analytics service
IntervalYou define the number of seconds between dispatches.
Sending outbound HTTP requests is expensive -- optimize your app's performance by batching requests and dispatching infrequently.
Android SDK: starting the tracker
GoogleAnalyticsTracker tracker;
@Overrideprotected void onCreate(Bundle savedInstanceState) { super.onCreate(savedInstanceState);
tracker = GoogleAnalyticsTracker.getInstance();
// Start the tracker in manual dispatch mode... tracker.start("UA-ACCOUNT_ID", this);
// ... or dispatch every set number of seconds tracker.start("UA-ACCOUNT_ID", 20, this);
Android SDK: tracking pageviews
createPageButton.setOnClickListener( new OnClickListener() { @Override public void onClick(View v) { // Examples: // tracker.trackPageView("/help"); // tracker.trackPageView("/level2"); // tracker.trackPageView("/uploadScreen"); tracker.trackPageView( "/createNewPageScreen"); }});
Android SDK: tracking an event
createEventButton.setOnClickListener( new OnClickListener() { @Override public void onClick(View v) { tracker.trackEvent( "video", // Category "pause", // Action "Pilot", // Label 37709); // Value }});
Android SDK: manual dispatching
tracker.dispatch();
NOTE: You only need to do this if you did not specify an interval when starting the tracker.
Android SDK: stopping the tracker
tracker.stop();
Android SDK: tracking referrals
The Google Analytics SDK automatically uses the referrer URL parameter from Android app download links to populate referral and campaign information for your application!
http://code.google.com/apis/mobileanalytics/docs/android/
Making Money,Tracking Usage
Google mobile APIs in action!
Jason CooperDeveloper Programs Engineer
August 11th, 2010