Diana (Seo Hee) Cho, Christina (Gia Boi) Chau, Selina (Fan) Wang

Professor: Ron Chaikin

22 November 2013

• Offering many options such as Web, Services, and Chrome

• Mission Statement :

“ To organize the world’s information and make it universally accessible and useful”.

• Industry Areas & Major Product and services

INTRODUCTION

WHY WE CHOOSE GOOGLE INC.

• a well-known multinational High-Tech giant and ranks as the 18 th most profitable company from 2012.

• Billions of users all over the world _ strong market demands and unpredictable market potential for its innovative new products

• Through Google’s financial reports and stock history, we found out that Google’s revenue, profit and stock price have kept increasing every year since the company went public in 2004.

HIGH AND LOW PRICE

1. Look at the 5 year history of this stock. Record the high and low price/share.

• October 31, 2013 High: 1041.52

• November 21, 2008 Low: 247.30

2. What was the high/low value of this stock for the last 52 weeks?

• October 31, 2013 High: 1041.52

• November 19, 2012 Low: 655.53

THE REVENUE IN 2011 AND 2012 (“GOOG”)

Year The Revenue Profit (gain or loss)

2011 37,905,000 9,737,000

2012 50,175,000 10,737,000

THE STOCK VALUE#1 #2 #3 #4

Friday of each

week

Stock Value/ Per

Share

Total Value of Gain or

(Loss) on one share from

previous week

Overall Value of Investment

Purchase Date Oct. 4,

2013

$872.35 0 $872.35 x 11 = 9595.85

Oct. 11, 2013 $871.99 ($0.36) / per share $871.99 x 11 = 9591.89

Oct. 18, 2013 $1011.41 $139.42 / per share $1011.41 x 11 = 11125.51

Oct. 25, 2013 $1015.20 $3.79/ per share $1015.20 x 11 = 11167.2

Nov. 1,2013 $1027.04 $ 11.84/ per share $1027.04 x 11 = 11297.44

Nov. 8, 2013 $1016.03 ($11.01) / per share $1016.03 x 11 = 11176.33

Nov. 15, 2013 $1033.56 $17.53/ per share $1033.56 x 11=11369.16

Overall Gain/Loss

1773.31

ANALYSIS

Short-term: • Google has launched Android platform, KitKat .

• Google is continuing its renewable energy investment by paying $80 millions for six additional solar facilities across California and Arizona.

RISKS FOR GOOGLE COMPANY

long-term• Huge market capital:

In 2012, Google’s revenue was 50,175.00 millions and its market value is 345.37billions.

• Market competition is increasingly fierce.

yahoo and Microsoft heavily attacking on network advertisement market.

in the market of smartphones and tablets, the rapid innovation and development of Samsung and Apple.

• Google’s corporate culture is more difficult to maintain.

As the huge increase on employee numbers and the high-speed expansion of infrastructure, Google's corporate culture faces great risks to maintain sustainable development.

POTENTIAL OPPORTUNITIES

• Accelerate innovation

• Develop in new field

Thank you !