Google + By Mercedes Garcia-Duarte

New Media Marketing

Google +• Is a social networking project.. The Project’s slogan is

“Real-life Sharing rethought for the web”

Goggle + has interesting features as: • Circles- it’s contacts, people put in categories their friends

or connections in that way people can share updates with different groups.

Hangouts- this is an option to chat with up to 10 people and work on project at the same time

Huddle- is an option for text message to the group chats

Streams- this is similar to Facebook news update that people can see for a particular circle or contact.

All what people need to benefit from these features on Google+ is to have a Google+ account.

Google+ also has Google Docs, which is a free feature that offers Google+. Documents, spreadsheets, presentations can be created with Google Docs, imported through the web interface or it can sent via e-mail. These documents can be shared, opened, and edited by multiple users simultaneously.

Companies are using Google systems like Gmail, Google Docs, and Google Drive for work, with all this features many businesses start using Google+ as their conference room because its effective if companies has employees from home, to get things done.

Google+ Business allows to get found by spreading the word, recommend and share, and enhance your ads. Businesses can add Google+ to their social media strategy. If a business wants to be found by their customers on Google +, they need to create a Google+ page.

People needs to understand the following:• Google+ Specific features- Just like Twitter has tweets,

Google+ has some features that set it apart from other social networks. Of particular note are Circles and Hangouts. Hangouts are video-based conversations that take place on Google+. Hangouts, in particular, provide you with a unique opportunity to interact with your customers in a face-to-face manner.

Understand following in Google+- While, as an individual, you can add just about anyone into your circles, that’s not the case with branded pages. Unless a Google+ user follows you first, you’re not going to be able to follow them.

Utlilize the free Google+ tools- For example, the Google+ badge will let your website visitors automatically add you to their circle with a quick click.

Google+ also provides a number of analytic tools that will help you measure just how successful your Google+ marketing campaign is.

Leverage your other social media presences- Google+ doesn’t exist in a vacuum. Use your other social media to pull

in followers on Google+. This is important as market share shifts away from Facebook toward Google+.

Business needs to be able to make Google+ work for their business if they are going to stay on top of this latest social

media trend. We as New Media Marketing Students, we need to be up to date with this new technology because now and in

the future we will use it.

References  http://

www.google.com/insidesearch/features/plus/relatedpeople.html

ZEBIDA, H. (2011, November 08). Get to know google brand pages for business. Retrieved from http://www.wired.com/wiredenterprise/2011/11/google-plus-pages/