Goodwin Theory

The Verve-Bittersweet Symphony

Scott Woodsell

Genre

Indie – the indie genre is represented as the genre by the use of costume, location, body language and song

Artist - the artist is represented from the use of a performance video.

Visuals and LyricsThe lyrics of the song are

partially related to the video as the artist talks of nothing changing in life and the same thing over again. He says “No change, I can't change” throughout the chorus and also “I'll take you down the only road I've ever been down” which represents the lack of change and is represented throughout the video as the video image is of a man strolling from one end of a road to another.

Visuals and Music

The visuals of the clip do not relate to the pace or rhythm o the music as a steady tracking shot is presented thoughoutfrom certain angles at a slow pace

Selling The Artist

Throughout the clip the artist is represented as an ignorant, rude and does not seem to care about others. This could be aimed at a female audience looking at the artist as a bad boy or a male trying to relate to the artist.

The image of the artist is also effective as the costumes presented ans specially the hair of the artist represents fans of the indie genre. Close ups are used well to represent the image whereas long shot are also used effectively to represent the body language performed by the artist.

Intertext