goods and services design: list designs and manufactures interiors on land, sea and in the air....
Post on 20-Dec-2015
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Goods and services design:
List designs and manufactures interiors on land, sea and in the air. Means they build furniture for hotels and restaurants fitting throughout the world. They work inside boats designing the interior. Also they build lightweight Interior components for the civil aviation.
Quality:
List achieves differentiation by quality, projects are careful done and they consider every detail. Usually clients are less worried about the money than the final appearance.
10 Areas of OM
10 Areas of OM
Process and capacity design:Since the 90’s big expansion List aquires a decisive competitive advantage through continual, ongoing research activity. At the centre of this research are composite constructions made of new materials and processing technologies that promise many new developments within the furniture industry in future.
Location selection:The Headquater (Holding GmbH) is in Edlitz (Austria), but they have functions all over the world. For example the List Canada Inc. acts as a sales organ for aviation interior in North America. There is also some activity on Germany.
Layout design:The layout of the products is based on the technology and on the wishes of the clients.
Human resources and job design:
420 members are based on a holding company and six subsidiaries. List ideal is getting the best qualified professionals for the mainly design and producing workplaces.
- List components & furniture -> 320 employees
- List General Contractor GmbH -> around 56 people in various projects
Supply-chain management:
Many or Few suppliers -> It depends on the project.
If they built the interior for 800 business jets they try to have the same suppliers for the whole project. Better Few suppliers -> long term and stability.
10 Areas of OM
Inventory:Every product is specific, which means that they produce only the necessary pieces for the product the clients have ordered.
Scheduling:Every product has its own schedule, when a new project gets started they have to coordinate the timetable always focusing on the deadlines. This is one of the most important points to take care of delivering on time.
Maintenance:All machines used in order to produce the product, have to be checked on a regular basis in order to guarantee a constant manufacturing process.
10 Areas of OM
SWOT Strategy
OptimizedStrategyDesign
ListMission
Opportunities
Weaknesses Threats
Strengths
Increment benefits
"As carpenters and philosophers we combine craftwork and a pioneering spirit in order to create extraordinary products on water, on land and in the air."
Strengths
• High quality design
• High experience on the market
Weaknesses
• Low client stability
• High design and manufacturing time
Opportunities
• Aviation sector is growing up
• High personalized interiours
Threats• Aviation companies build and design their own
interiours.
• Low client reachables
Forecasting Applications
• Qualitative Methods
• Quantitative Methods
• Time Series Component
• Why the Cyclical Component?
• A Quantitative Method Example– Moving Average – Exponential Smoothing
Qualitative Methods
Jury of executive opinionSales force compositeDelphi methodConsumer Market Survey
Which Methods are used by List.at ?Which Methods are used by List.at ?
“The project management includes planning, consulting, sampling and, ultimately, the ordering and control of the individual work areas.”
Quantitative Methods
QuantitativeForecasting
LinearRegression
AssociativeModels
ExponentialSmoothing
MovingAverage
Time SeriesModels
TrendProjection
Why the Cyclical Component?
Reasons for the strong industry growth in the past:
• The positive development of the world economy
• The increasing globalization of business activities increases the travel demand.
• The wish for efficiency
• The opening of new customer layers through Fractional Ownership Programs
• The existence of a narrow secondary market for business Jets
as well comparatively high prices for a demand overhang.
• Approximately 38 % all business Jets are older than 20 years,
make new acquisitions necessary.
• The introduction of new technologies
After 2001 a temporary growth stop as well as a decline of the sales numbers on the business Jet-Markt. Sundries factors provided for market growth
• Extremely high investments of the boom phase temporarily reduced.
• The after September carries 2001 cooled off world economic trends.
• Attenuation of the important one american market on the basis of insecurity regarding this.
Orders were partly delayed or were canceled completely.
• From 2001 fell the prices for used business Jets until to 20 percent.
Consequently, used Jets deliver a favorable alternative instead of new acquisitions.
Why the Cyclical Component?
Quantitative Method: Example
“Compound Annual Growth Rate or cumulative annual growth rate is used to describe the growth over a period of time of some element of the business, usually revenue”
The Data Sets
years 93 94 95 96 97 98 99 00 01 02 03
value 82 123 220 415 690 1088 1848 2753 3448 4115 4331
years 93 94 95 96 97 98 99 00 01 02 03
value 26 33 71 101 164 253 380 543 651 731 767
Shareowners
Jet Fleet
Moving Average
Shareowner Forecasting
0
1000
2000
3000
4000
5000
6000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
year
Preview Forecast
Moving Average (N=3)
Moving Average (N=6)
Wighted M.A. {0.7,0.2,0.1}
Weighted M.A.{0.7,0.1,0.1,0.04,0.03,0.03}
Exponential Smoothing
Jet Fleet
0
100
200
300
400
500
600
700
800
900
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
year
Values
Exponential S. A=0.1
Exponential S. A=0,6
Exponential S. A=0,9
Supply-Chain Management
Many Suppliers
Few Suppliers
Vertical Integration
Keiretsu Networks
Virtual Companies
• Supply-Chain Strategy
Supply-Chain Management
Wood
Metal
• Few and “happy” suppliers
Stone
• B2B (Business-to-Business) e-commerce
Supply-Chain Management
• Suppliers
RAW MATERIALS
TRACKING SYSTEM
• Small warehouses JIT delivery
List
Supply-Chain Management
• Costumers Necessities
Unique items
Custom-made items
High technology items
Costumer Feedback