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Goodheart-WillcoxBusiness, Marketing, and Career Education

www.g-w.comSpring 2013

Spring 2013 Catalog Covers Multi.indd Cover2 10/26/2012 2:26:59 PM

Career Education .....................................................12Discovering Careers ............................................................................ 12School to Career ................................................................................... 13Career Success ....................................................................................... 14Now Hiring .............................................................................................. 14Hospitality Services ............................................................................. 15Teaching ................................................................................................... 15

Communication .......................................................21Fundamentals of Business Communication .......................... 21

Finance ........................................................................16Insurance Operations ........................................................................ 16Banking & Financial Systems .......................................................... 17Becoming Money $mart .................................................................. 18Basic Mathematics............................................................................... 18Foundations of Personal Finance ................................................. 19Math for Financial Literacy .............................................................. 20Payday ....................................................................................................... 20

G-W Digital ................................................................... 2

Information Technology ......................................... 3Using Google Apps ................................................................................3Computer Service and Repair ...........................................................4Networking Fundamentals ................................................................4

Marketing Education ................................................ 8Entrepreneurship ....................................................................................8Marketing Dynamics .............................................................................9Fashion Marketing & Merchandising ......................................... 10Retailing and E-tailing........................................................................ 11

Media Arts Technology ..........................................22Video .......................................................................................................... 22Television Production & Broadcast Journalism ..................... 22Video DVDs ............................................................................................. 23Video Production Projects ............................................................... 23Exploring Photography .................................................................... 23Photography .......................................................................................... 23

Video Game Design .................................................. 5Introduction to Video Game Design .......................................................5Video Game Design Foundations ...................................................6Video Game Design Composition ..................................................7

CONTENTS BY SUBJECT

TEXTBOOKS • Accurate and thorough, providing the most up-to-date information for

your students’ success. • Visually appealing and interesting for students. • Include “real-life” case studies, career success stories, and activities to

challenge thinking.

WORKBOOKS AND STUDENT ACTIVITY GUIDES• Aligns to the textbooks structures, provides review questions, and

chapter activities.• Pages are designed with perforated edges, allowing pages to be easily

removed and turned in for grading. • Instructor’s/Teacher’s Annotated Workbooks present answers to

activities.

LAB MANUALS • Consist of several “hands-on” activities and projects for each chapter. • May include activities related to preparing experiments or writing

evaluations.

INSTRUCTOR’S/TEACHER’S EDITIONS • Display a variety of instructional support in the margins of each page. • Related websites are cited along with technology applications and

cross curricular ideas.• Provide correlations to national or industry standards, suggested

course organizations, and strategies.

INSTRUCTOR’S/TEACHER’S RESOURCES* • Provide numerous instructional resources to support each chapter. • Include suggested teaching strategies, correlation charts, test masters,

answer keys, introductory activities, reproducible masters, and additional resources.

• Available in multiple formats.

EXAMVIEW® ASSESSMENT SUITE BY EINSTRUCTION • Quickly and easily create tests from a bank of hundreds of questions

relating to the content of the textbook.• Edit existing questions, add new questions, print multiple versions of

the same test, and automatically score paper tests.• Manage your class roster, administer and score online tests, or publish

test for WebCT CE/Vista, Blackboard®, or ANGEL.

INSTRUCTOR’S/TEACHER’S PRESENTATIONS FOR POWERPOINT® • Help you teach and visually reinforce the key concepts from each chapter. • May include chapter objectives, definitions of new terms, and

discussion questions.• Hundreds of illustrations add student appeal.

DVDS• Provide you with additional dynamic audio and visual instruction.• Improve student learning and understanding of complex technical

concepts.

COMPANION WEBSITES*• Includes vocabulary activities to reinforce important terms and

definitions.• Pretest, posttest, and interactive quizzes help students self-assess their

understanding. • Download additional student activities and exercise files.

MOBILE WEBSITES*• Allow students to study on the go. • Include vocabulary activities to reinforce important terms and

definitions.• Pretest, posttest, and interactive quizzes help students self-assess their

understanding.

TEACHING PACKAGES

* Content and features vary by title. Visit www.g-w.com for individual product information.EXAMVIEW® is a registered trademark of eInstruction Corp. PowerPoint® is a registered trademark of Microsoft Corporation in the United States and/or other countries. Blackboard® is a trademark or registered trademark of Blackboard Inc.

BMC_Spring2013.indd 1 10/25/2012 3:56:54 PM

ONLINE COURSESWith G-W Online Courses, you can quickly set up an online course that will engage students in the learning process. G-W Online Courses are:• Efficient – G-W takes care of all course setup.• Complete – All required resources are in one convenient location.• Flexible – Customize the course as needed.• Organized – Logical arrangement based on textbook chapter structure.

G-W Online Courses include a broad array of content and course materials, such as:• Interactive Online Textbooks* – This web-based textbook format includes interactive activities with self-assessment

quizzes, audio, adjustable text size, and Save My Spot feature.• Drill and practice activities – E-flash cards and matching activities help students study key terms.• Workbook and electronic activities –Allow students to digitally complete workbook pages and other PDF activities.• Forums – Online discussions help develop students’ critical thinking skills and promote collaborative learning.• Assessments – Administer pre-built tests or create your own using our question pools.

ONLINE TEXTBOOKSG-W Online Textbooks – will give your students access anytime, anywhere to popular Goodheart-Willcox titles. Students can instantly access G-W Online Textbooks with browser-based devices, including iPads®, netbooks, PCs, and Mac computers. With G-W Online Textbooks, students easily navigate linked table of contents, search specific topics, quickly jump to specific pages, enlarge for full-screen reading mode, and print selected pages for offline reading. • Full-screen reading mode• Exact page reproduction• Search capabilities to find specific topics

www.g-wonlinetextbooks.com

www.g-wonline.com

PROSKILLS LEARNINGTM

New this Spring, G-W introduces its product line of online, self-directed training modules. Used alone or in conjunction with other G-W Learning solutions, ProSkills Learning™ builds the skills your students need for career success. See page 14 for the SoftSkills™ Training Set.

DIGITALGet started with G-W digital content for quick delivery and easy access for students and teachers!

See Your Favorite Title’s Product Page for Availability and Ordering Information

* Features vary by title

NEW

BMC_Spring2013.indd 2 10/26/2012 11:30:58 AM

3 Visit www.g-w.com or call 800.323.0440 for additional product information.

PRINTED TEXT

ONLINE TEXT

INFORMATION TECHNOLOGY

NEWUSING GOOGLE APPSby Meghen Ehrich and Monica Kinney, ©2014 Suggested Grade Levels 9–12Using Google Apps gives students and instructors an opportunity to incorporate web-based software applications into daily computer use. By studying this text, students can learn the skills needed to be productive and efficient in their use of Google apps.Using Google Apps provides structured instruction for the basic concepts and skills associated with various Google apps. Each chapter builds on the previous chapter to offer sound instruction and user comprehension. Self-assessment opportunities are provided throughout to measure understanding and comprehension of what has been presented.Focus is placed on those tools used for communication, such as Google Mail, Google Chat, Google Sites, and Google Groups. Coverage is also included for collaboration (Google Drive), media (Picasa and Google News), and location (Google Maps). Through practical exercises, students are introduced to real-world applications of the tools.

Unit 1 Google Mail 1. Sending and Receiving

Messages 2. Organizing the Inbox 3. Contacts 4. Tasks

Unit 2 Google Chat, Google Talk, Google Calendar, and Google Groups 5. Google Chat and Google

Talk 6. Google Calendar 7. Google Groups

Unit 3 Google Docs 8. Google Documents 9. Google Spreadsheets 10. Google Presentations

11. Google Forms 12. Google Docs List

Unit 4 Google Sites 13. Creating a Site 14. Page Templates and

Settings 15. Embedding Google Apps

Tools and Gadgets 16. Site Appearance 17. Site Settings

Unit 5 Other Google Tools 18. Picasa Web Albums 19. Google Maps 20. Google Alerts 21. Google News 22. Google Reader 23. Google Search

CONTENTS

PRODUCT INFORMATION ISBN LIST SCHOOL

Text, hardcover 978-1-61960-297-7 $80.00 $60.00

Online Text, 6 yr. Classroom Subscription (minimum quantity 15)

978-1-61960-300-4 $80.00 $60.00

Bundle, Text + Online 6 yr. Classroom Subscription (minimum quantity 15)

978-1-61960-301-1 $112.00 $84.00

Instructor’s Resource CD, (Win/Mac) 978-1-61960-302-8 $260.00 $195.00

EXAMVIEW® Assessment Suite, (Win/Mac)

978-1-61960-303-5 $248.00 $186.00

Companion Website www.g-wlearning.com FREE

Mobile Companion Website www.m.g-wlearning.com FREE

www.g-w.com/using-google-apps-2014

HIGHLIGHTS• Easy-to-follow, step-by-step

directions• Real-world applications of the tools• Spiraling progression of material

AVA

ILABLE S

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COMPANION WEBSITE

MOBILE WEBSITE

QR Codes*Inside!

*Note: data rates may apply; features accessed by QR codes or on the mobile site can also be accessed without a smartphone via the G-W Learning companion website.

Green Features share tips on best practices for the environment.


Oxford University Press Phone: 1.800.387.8020 | Fax: 1.800.665.1771 | Email: [email protected]

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INFORMATION TECHNOLOGY

www.g-w.com/computer-service-repair-2008

COMPUTER SERVICE AND REPAIR by Richard M. Roberts, ©2008, 3rd Edition Suggested Grade Levels 9–12

Computer Service and Repair presents the most up-to-date information in the rapidly changing world of computers and software. The text teaches the practices and principles needed to pass the CompTIA A+ Certification Exams, as well as to build, upgrade, and troubleshoot PCs. Computer Service and Repair is written for students with no PC technical experience as well as for PC technicians with limited formal training. Preparation for the CompTIA A+ Certification Exams is emphasized throughout the textbook. This textbook meets the requirements of the CompTIA Authorized Quality Curriculum Program, covering all objectives of the A+ Certification Exams.


Text, 976 pp., hardcover 978-1-59070-857-6 $93.28 $69.96

Online Text, 6 yr. Classroom Subscription (minimum quantity 15) 978-1-60525-685-6 $93.28 $69.96


978-1-61960-101-7 $125.28 $93.96

Study Guide, 296 pp. 978-1-59070-863-7 $29.28 $21.96

Laboratory Manual, 614 pp. 978-1-59070-858-3 $29.28 $21.96

Bundle, Text + Study Guide + Lab Manual 978-1-60525-272-8 $127.16 $95.37

Instructor’s Manual, 368 pp. 978-1-59070-859-0 $98.00 $73.50

Instructor’s Resource CD 978-1-59070-860-6 $248.00 $186.00

EXAMVIEW® Assessment Suite, 1155 test questions

978-1-59070-980-1 $244.00 $183.00

Instructor’s Presentations for PowerPoint, 2536 slidesIndividual LicenseSite License

978-1-59070-861-3978-1-59070-862-0

$240.00$600.00

$180.00$450.00

NETWORKING FUNDAMENTALSby Richard M. Roberts, ©2012, 2nd Edition Suggested Grade Levels 9–12

Networking Fundamentals teaches the basic concepts and terminology of networking and is designed to prepare students for the CompTIA Network+ Certification Exam. The text covers media types and standards and how data is encoded and transmitted. Students are also introduced to the terminology and basic concepts of each network operating system. The Open Systems Interconnection (OSI) model is introduced in the first chapter, revisited throughout the textbook, and then examined in detail in Chapter 16, A Closer Look at the OSI Model. A complete chapter is dedicated to TCP/IP and another to subnetting.www.g-w.com/networking-fundamentals-2012





978-1-61960-115-4 $128.00 $96.00

Study Guide, 320 pp. 978-1-60525-357-2 $29.28 $21.96

Laboratory Manual, 674 pp. 978-1-60525-358-9 $29.28 $21.96

Bundle, Text + Study Guide + Lab Manual 978-1-60525-634-4 $139.00 $104.25

Instructor’s Resource CD 978-1-60525-359-6 $248.00 $186.00

EXAMVIEW® Assessment Suite, (Win/Mac), 1188 test questions 978-1-60525-360-2 $244.00 $183.00

Instructor’s Presentations for PowerPoint, (Win/Mac), 1622 slidesIndividual LicenseSite License

978-1-60525-361-9978-1-60525-362-6

$240.00$600.00

$180.00$450.00

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Game Maker VocabularyGame Maker BasicsClick BallUnderstanding and Mapping Game Coordinates

LaunchingGame PhysicsBeta BuildGame Maker Evaluations and Ratings

A-Maze-ing GamesThe Key to Adventure—BetaProof of Concept Testing—Gravity

Proof of Concept Testing—Jumping and Climbing

STEM Mathematics Extension—Isometric Geometry and Trigonometry

Platform Games Alpha—Storyboard

Platform Games—Scrolling and Camera View

Exhibition of Mastery—Individual

Programming Game Maker Language

Tank Simulation—Top-Down Driving Motion

Tank Simulation—Line of FireTank Simulation—HUD and Health

Tank Simulation—Advanced Targeting

Top-Down Driving—MasteryElements and Principles of ArtIntroduction to BlenderModeling with Modifiers and Boolean Operations

Rendering—Lighting and Cameras

Copyrights and BackgroundsBump MapsAdvanced Animation—Lip Sync

Design Team RolesProject ManagementConcept DocumentsConstruction DocumentsCompletion DocumentsCapstone—Exhibition of Mastery

CONTENTS

INTRODUCTION TO VIDEO GAME DESIGNby D. Michael Ploor, ©2012 Suggested Grade Levels 7–11

Are you ready to get in the game? Introduction to Video Game Design is a fun and easy text/software design guide that requires no previous knowledge of programming or game design. This text/software design guide introduces students to the fundamentals of video game design and provides hands-on experience using the freeware Game Maker game engine. It is the ideal text for adding a game unit into existing technology courses, after-school clubs, and competitive-event preparation.Introduction to Video Game Design integrates cross-curricular and STEM activities. Students apply principles of mathematics and science, as well as language arts, social sciences, and applied technology. Introduction to Video Game Design uses activity-based integrated curriculum: game-theory reading with game-building application lessons.

http://www.g-w.com/introduction-video-game-design-2012

VIDEO GAME DESIGN

STEMCurriculum

Scien

ce

Technology

Mathematics

Engineering

Integrated

Introduction to Video Game Design Supports STEM• Problem solving• Design process• Basic math principles• Application of computers• Sociological research


Text, 464 pp., softcover 978-1-60525-468-5 $53.28 $39.96


978-1-60525-846-1 $53.28 $39.96


978-1-60525-999-4 $85.28 $63.96

Instructor’s Manual, 136 pp. 978-1-60525-469-2 $99.00 $74.25

PRINTED TEXT

ONLINE TEXT

HIGHLIGHTS• Fits into existing CTE curriculum• 15, 20, 30, 45, or 90 days/hours

of instruction• Detailed daily activities

Detailed figures illustrate the steps.



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VIDEO GAME DESIGN

VIDEO GAME DESIGN FOUNDATIONSby D. Michael Ploor, ©2014, 2nd Edition Suggested Grade Levels 8–11

Video Game Design Foundations provides students a complete overview of video game design in a first-year curriculum. The teaching package provides curriculum “in a box”—all of the resources needed to teach a video game design class are included. This turnkey curriculum is a complete guide to immersion in the field, from beginning each game build project through completion, integration, and marketing.• Fully functional game engine free to schools.• Each chapter includes STEM, portfolio, teamwork, Common Core, and

event prep activities.• Aligns with the International Game Developers Association (IGDA)–

recommended educational framework.• Detailed scope and sequence chart outlines each day’s activities for

student and instructor.• Full-year curriculum.• First course in sequence.Video Game Design Foundations is specifically designed for a high school first-year video game design class. Content and game builds are age appropriate, and learning is focused on the skills students need to prepare for college and career.

www.g-w.com/video-game-design-foundations-2014


Text, approx. 300 pp., hardcover 978-1-61960-278-6 $80.00 $60.00


978-1-61960-281-6 $80.00 $60.00


978-1-61960-283-0 $112.00 $79.98

Software Design Guide, approx. 375 pp. 978-1-61960-282-3 $26.64 $19.98

Bundle, Text + Software Design Guide 978-1-61960-284-7 $101.28 $84.00

The Games Factory 2 Software, Access Key Code

978-1-61960-400-1 Free to school with purchase of text


EXAMVIEW® Assessment Suite, (Win/Mac), 689 test questions

978-1-61960-287-8 $248.00 $186.00


978-1-61960-285-5978-1-61960-289-2

$240.00$600.00

$180.00$450.00

Companion Website www.g-wlearning.com/videogamedesign FREE


STEMCurriculum

Scien

ce

Technology

Mathematics

Engineering

Integrated

Video Game Design Foundations Supports STEM• Problem solving• Design process• Basic math principles• Application of computers• Sociological research

NEW

NEW TO THIS EDITON• QR codes for chapter pretests and

posttests*• Portfolio activities• Common Core activities*Note: data rates may apply; features accessed by QR codes or on the mobile site can also be accessed without a smartphone via the G-W Learning companion website.

Now

FREEto Schools!

COMPANION WEBSITE

MOBILE WEBSITE

AVA

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1. My Role on the Team 2. Computerized

Entertainment and Classification

3. Evolution of the Game 4. Perspective, Scene Design,

and Basic Animation 5. Collision Theory and Logic

6. Game Systems, Personal Computers, and Hardware

7. Play and Game Culture 8. Reverse Engineering and

Professional Reviews 9. Large-Scale Design

Process 10. Global Economy and

Supply Chain

CONTENTS



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VIDEO GAME DESIGN

VIDEO GAME DESIGN COMPOSITIONby D. Michael Ploor, ©2014 Suggested Grade Levels 9–12

Video Game Design Composition provides students specific coverage of video game design in a second-year curriculum. The teaching package provides curriculum “in a box”—all of the resources needed to teach a video game design class are included. This turnkey curriculum is a complete guide to immersion in the field, from beginning each game build project through completion, integration, and marketing.• Full-year curriculum.• Integrated second-year curriculum: theory and application.• Each chapter includes STEM, portfolio, teamwork, Common Core, and

event prep activities.• Fully functional game engine provided in the software design guide.• Aligns with the International Game Developers Association (IGDA)–

recommended educational framework.• Detailed scope and sequence chart outlines each day’s activities for

student and instructor.Video Game Design Composition is specifically designed for a high school second-year video game design class. Content and game builds are age appropriate, and learning is focused on the skills students need to prepare for college and career.

www.g-w.com/video-game-design-composition-2014


Text, hardcover 978-1-60525-769-3 $80.00 $60.00


978-1-61960-292-2 $80.00 $60.00


978-1-61960-293-9 $112.00 $84.00

Software Design Guide, with Game Engine Software

978-1-60525-771-6 In work

Bundle, Text + Software Design Guide 978-1-61960-294-6 In work


EXAMVIEW® Assessment Suite, (Win/Mac) 978-1-60525-773-0 $248.00 $186.00

Instructor’s Presentations for PowerPoint, (Win/Mac)Individual LicenseSite License

978-1-61960-295-3978-1-61960-296-0

$240.00$600.00

$180.00$450.00

Companion Website www.g-wlearning.com/videogamedesign FREE


1. Design Composition 2. Character Composition 3. Story Composition 4. Interface Composition 5. Immersion Composition 6. Strategy Composition 7. Puzzle Composition

8. Art Composition 9. Sound FX and Animation

Composition 10. Programming

Composition 11. Simulation Composition

CONTENTS

NEW

HIGHLIGHTS• Drills down to specific coverage• Second course in sequence• QR codes for chapter pretests and

posttests**Note: data rates may apply; features accessed by QR codes or on the mobile site can also be accessed without a smartphone via the G-W Learning companion website.

QR Codes*Inside!

Chapter openers outline the objectives and provide pretests.

COMPANION WEBSITE

MOBILE WEBSITE

AVA

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MARKETING EDUCATION

ENTREPRENEURSHIPby Brenda Clark and Judy Commers, ©2013 Suggested Grade Levels 9–12

Entrepreneurship provides a comprehensive framework to learn about a career as an entrepreneur. By studying this text, students learn about the rewards and risks of starting their own businesses. The ongoing Building Your Business Plan—Putting the Puzzle Together feature provides a project-based, hands-on learning experience at the end of each chapter. Data files on the companion website help students complete their own unique business plan.• Economic concepts are integrated into chapters, and a separate Economics

Glossary is included for reference.• Two accounting chapters are provided—Funding a Business and Maintaining

Financial Records.• Over 50 case studies of real entrepreneurs provide a link to real world

application.• The Common Core State Standards for English Language Arts of reading,

writing, speaking, and listening are incorporated in end-of-chapter activities.• Event Prep features prepare students for competitive activities in student

organization competitions.

www.g-w.com/entrepreneurship-2013




978-1-60525-886-7 $90.00 $67.50


978-1-61960-064-5 $122.00 $91.50

Workbook, 133 pp. 978-1-60525-784-6 $22.00 $16.50

Instructor’s Annotated Workbook 978-1-60525-905-5 $50.00 $37.50



Companion Website www.g-wlearning.com/marketing FREE


Unit 1 Entrepreneurship 1. Entrepreneurial Careers 2. Business Plan 3. Ethics and Social

Responsibility

Unit 2 Explore the Opportunities 4. Local and Global

Opportunities 5. Market Research 6. Business Ownership

Unit 3 Building the Business 7. Site Selection 8. Legal Issues 9. Business Funding

Unit 4 Examining the Four Ps of Marketing 10. Product, Price, and Place 11. Promotion and Selling 12. Marketing Plan

Unit 5 Managing the Business 13. Management Functions 14. Human Resource

Management 15. Purchases and Inventory

Management 16. Risk Management 17. Financial Management

Unit 6 Expanding and Exiting 18. Business Growth 19. Exit Strategies

CONTENTS

HIGHLIGHTS• Business plan hands-on activity in

each chapter• QR codes for chapter pretests and

posttests*• Free G-W Learning mobile site*• Business Growth chapter• Exit Strategies chapter*Note: data rates may apply; features accessed by QR codes or on the mobile site can also be accessed without a smartphone via the G-W Learning companion website.

MOBILE WEBSITE

SBA Tips provide advice for creating and operating a business.

NEW



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MOBILE WEBSITE

COMPANION WEBSITE

MARKETING EDUCATION

MARKETING DYNAMICSby Brenda Clark, Cynthia Gendall Basteri, Suggested Grade Levels 9–12Chris Gassen, Michelle Walker, and Jennie Sobel, ©2014, 3rd EditionMarketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this new edition, each chapter has been revised to reflect the latest in marketing trends and information.• Complete, in-depth coverage of the four Ps of marketing lay the

foundation for applying the marketing concept.• Economic concepts are integrated into chapter content to provide

better understanding of business functions.• The communication process is explained in depth and integrated into

the promotion process.

www.g-w.com/marketing-dynamics-2014

NEW

Part 1 Marketing DynamicsWhat is marketing?

Part 2 Dynamics of the EconomyHow does a market economy work?

Part 3 Marketplace DynamicsWho are your customers?

Part 4 Product DynamicsWhat should you sell?

Part 5 Place DynamicsHow do products get to customers?

Part 6 Price DynamicsWhat price should you charge?

Part 7 Promotion DynamicsHow do you communicate with customers?

Part 8 Selling DynamicsHow can you sell products effectively?

Part 9 Professional DevelopmentHow can you plan for success?

CONTENTS




978-1-61960-346-2 $94.64 $70.98


978-1-61960-350-9 $126.64 $94.98

Student Workbook, approx. 375 pp. 978-1-61960-348-6 $22.00 $16.50

Instructor’s Edition, 840 pp. 978-1-61960-347-9 $110.00 $82.50

Instructor’s Annotated Workbook, 361 pp. 978-1-61960-349-3 $50.00 $37.50

Instructor’s Resource CD, Includes Marketing Educator’s Handbook, (Win/Mac)

978-1-61960-352-3 $260.00 $195.00


978-1-61960-353-0 $248.00 $186.00

Marketing Educator’s Handbook, 124 pp. 978-1-61960-356-1 $66.64 $49.98

Instructor’s Presentations for PowerPoint, (Win/Mac), over 2000 slidesIndividual LicenseSite License

978-1-61960-354-7978-1-61960-355-4

$240.00$600.00

$180.00$450.00



NEW FOR THIS EDITION• Common Core activities• College and Career Readiness

Portfolio activities• Official DECA activities• Marketing plan activity in each unit• QR codes for chapter pretests and

posttests*• Free G-W Learning mobile site**Note: data rates may apply; features accessed by QR codes or on the mobile site can also be accessed without a smartphone via the G-W Learning companion website.

AVA

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QR Codes*Inside!



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MARKETING EDUCATION

FASHION MARKETING & MERCHANDISINGby Mary Wolfe, ©2009, 3rd Edition Suggested Grade Levels 10–12

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.• Describes the latest concepts in manufacturing, mass customization, and

niche specialization; trends in globalization; and environmental issues.• Explains computer technologies, such as robotic manufacturing, automatic

replenishment of merchandise, and Internet retailing.• Fashion in Action activities encourage students to apply many of the concepts

learned in the chapter to real-life situations.• Extensive glossary helps students learn terms related to fashion marketing

and merchandising.

www.g-w.com/fashion-marketing-merchandising-2009




978-1-60525-700-6 $78.64 $58.98


978-1-61960-051-5 $110.64 $82.98

Student Workbook, 288 pp. 978-1-59070-920-7 $18.64 $13.98

Teacher’s Resource Guide, 594 pp. 978-1-59070-921-4 $100.00 $75.00

Teacher’s Resource CD, (Win/Mac), includes all teacher’s resources

978-1-59070-923-8 $248.00 $186.00

EXAMVIEW® Assessment Suite, (Win/Mac), over 1320 test questions

978-1-59070-973-3 $244.00 $183.00

Teacher’s Presentations for PowerPoint, (Win/Mac), over 500 slidesIndividual LicenseSite License

978-1-59070-924-5978-1-59070-925-2

$168.00$504.00

$126.00$378.00

Part 1 Basic Fashion and Business Concepts 1. The Meaning of Clothing

and Fashion 2. Fashion Movement 3. Basic Economic Concepts 4. Substance of the Fashion

Industry 5. Satisfying the Fashion

Market

Part 2 Textile/Apparel Building Blocks 6. Textile Fibers and Yarns 7. Textile Fabrics and Finishes

Part 3 Designing and Producing Apparel 8. Using Design in Fashion 9. The Fashion Design

Segment 10. Ready-to-Wear

Manufacturing 11. Wholesale Apparel

Marketing and Distribution

Part 4 Retail Business Fundamentals 12. The Retail Segment 13. Retail Positioning 14. Retail Merchandise 15. Planning to Buy 16. Merchandise Buying

Part 5 Strategies for Retail Success 17. Communicating

Information 18. Concepts for Successful

Selling 19. Calculating for Best Results 20. Service, Safety, and

Security

Part 6 Fashion Promotion 21. Fashion Promotion

Through Advertising and the Press

22. Visual Merchandising 23. Special Event Fashion

Shows

Part 7 Fashion Business in Today’s World 24. A Global Perspective 25. The Latest Fashion

Business Trends

Part 8 Your Future in the Fashion Industry 26. Is a Fashion Career in Your

Future? 27. Textile and Apparel

Careers 28. Retail Careers 29. Promotion Careers 30. Entrepreneurship and

Other Fashion-Related Careers

CONTENTS

Pages resemble a fashion magazine.bl f hi i



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MARKETING EDUCATION

RETAILING AND E-TAILINGby Mickey Koslowski, Kim Creamer, Suggested Grade Levels 9–12and Sharon Davis, ©2014Retailing and E-tailing introduces students to the important concepts involved in operating a retail business. Retail is all around, and it has changed in the 21st century. This text focuses on the specifics of e-tailing and how e-tail differs from brick-and-mortar stores. Retail operations, merchandising, marketing, management, customer service, and selling are topics covered in this text. In addition, retail and e-tail in the new global market is covered.• Coverage of the four Ps of marketing lay the foundation for retail and e-tail

business activities.• Common Core State Standards for English Language Arts of reading, writing,

speaking, and listening are incorporated in end-of-chapter activities.• Ethics are discussed for greater understanding of the retail business world.• Creating an e-tail website is illustrated.• A math appendix with retail content provides a reference for basic

mathematical operations needed in the retail business.

www.g-w.com/retailing-etailing-2014

Unit 1 Retailing 1. Retail Industry Profile 2. Brick-and-Mortar Retail 3. Non-Store Retail

Unit 2 Running a Retail Business 4. Retail Operations 5. Buying Function 6. Pricing 7. Communication,

Management, and Teamwork

Unit 3 Retail Marketing 8. Target Markets 9. Marketing Research 10. Marketing Mix 11. Branding

Unit 4 Merchandising and Service 12. Merchandising Concepts 13. Customer Service

Unit 5 Selling Online 14. Create an E-tail Website 15. E-tail Stores 16. Electronic Marketing

Unit 6 Business and Global Aspects of Retailing and E-tailing 17. Ethics, Risks, Security, and

the Law 18. Global Retailing

CONTENTS




978-1-61960-333-2 $84.00 $63.00


978-1-61960-337-0 $116.00 $87.00

Student Workbook 978-1-61960-335-6 $22.00 $16.50

Instructor’s Edition 978-1-61960-334-9 $110.00 $82.50




978-1-61960-340-0 $248.00 $186.00

Instructor’s Presentations for PowerPoint, (Win/Mac), over 2000 slidesIndividual LicenseSite License

978-1-61960-341-7978-1-61960-342-4

$240.00$600.00

$180.00$450.00



HIGHLIGHTS• College and Career Readiness

Portfolio activities• DECA competitive event prep

activities• Common Core activities• QR codes for chapter pretests and

posttests*• Free G-W Learning mobile site**Note: data rates may apply; features accessed by QR codes or on the mobile site can also be accessed without a smartphone via the G-W Learning companion website.

NEW

MOBILE WEBSITE

COMPANION WEBSITE

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QR Codes*Inside!



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CAREER EDUCATION

DISCOVERING CAREERSby John A. Wanat, E. Weston Pfeiffer, Suggested Grade Levels 6–9and Richard Van Gulik, ©2014, 8th Edition

Discovering Careers is designed to introduce students to the skills they will need to succeed in school, on the job, and on their own. By studying this text, students will be able to explore personal goals, interests, and aptitudes that will influence future life decisions. Through exploration of the career clusters and pathways, students will learn about the training and skills required to pursue their post-high school plans. This text helps students take their first steps toward making the most of their education while preparing for the future.

• An emphasis is placed on planning a personal program of future study that students can carry into high school and beyond.

• Career clusters are featured to provide awareness of the multitude of career choices available after high school.

• Cross-curricular opportunities and connections are fostered throughout the text to provide realistic applications.

www.g-w.com/discovering-careers-2014




978-1-61960-319-6 $82.64 $61.98


978-1-61960-328-8 $114.64 $85.98


Teacher’s Edition, approx. 525 pp. 978-1-61960-320-2 $106.00 $79.50

Teacher’s Annotated Workbook, approx. 150 pp.

978-1-61960-322-6 $50.00 $37.50

Teacher’s Resource Guide, approx. 300 pp.

978-1-61960-323-3 $104.00 $78.00

Teacher’s Resource CD, (Win/Mac) 978-1-61960-324-0 $260.00 $195.00


Teacher’s Presentations for PowerPoint, (Win/Mac), 1041 slidesIndividual LicenseSite License

978-1-61960-326-4978-1-61960-327-1

$240.00$600.00

$180.00$450.00

Companion Website www.g-wlearning.com/careereducation FREE


Unit 1 Exploring the World of Careers 1. Importance of Careers 2. Changing Workplace 3. Law in the Workplace

Unit 2 Exploring Career Options 4. Learning About Careers 5. Business of Your Own

Unit 3 Making Plans for Career Success 6. Learning About Yourself 7. Making Decisions 8. Options for Education and

Training 9. Making a Career Plan

Unit 4 Acquiring Workplace Skills 10. Job Search Skills 11. Interviewing Skills 12. Good Employee Skills 13. Being a Team Player 14. Keeping Safety First 15. Handling Changes in Job

Status

Unit 5 Developing Personal Skills for Job Success 16. Basic Skills for Job Success 17. Time Management and

Study Skills 18. Communication Skills 19. Your Appearance 20. Good Health and Job

Success 21. Developing Leadership

Skills

Unit 6 Managing Your Money 22. Paychecks and Taxes 23. Budgets 24. Checking Accounts 25. Savings 26. Credit 27. Insurance

Unit 7 Growing Toward Independence 28. A Place to Live 29. Transportation 30. Being a Responsible

Citizen

CONTENTS

NEW FOR THIS EDITION• College and Career Readiness

Portfolio activities• Common Core activities• Free G-W Learning mobile site**Note: data rates may apply; features accessed by QR codes or on the mobile site can also be accessed without a smartphone via the G-W Learning companion website.

The College and Career Readiness icon indicates student activities aligned to specific Common Core State Standards. These activities are designed to help students use higher-level thinking skills to engage with the content.

NEW

College and Career Readiness



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CAREER EDUCATION

SCHOOL TO CAREERby J. J. Littrell, James H. Lorenz, Suggested Grade Levels 9–12and Harry T. Smith, ©2014, 10th Edition

The 10th edition of School to Career builds on what made the previous editions so successful. Students explore careers using the career clusters and pathways framework; understand workplace expectations; develop career-readiness skills; and plan for life beyond graduation. School to Career provides students with the “how to” needed for preparing a résumé, searching for a job, taking on a work-based learning experience, exceeding employer expectations, managing personal finances, and funding postsecondary training and education. Case studies are used to examine challenges students may encounter in the world of work.• Communication, math, and technology skills are developed through

activities and useful examples.• Each chapter provides insights on ethics and on using natural resources

wisely.• Self-assessment opportunities help focus attention on the acquisition

of key concepts.www.g-w.com/school-to-career-2014




978-1-61960-307-3 $90.00 $67.50


978-1-61960-329-5 $122.00 $91.50


Instructor’s Edition, approx. 675 pp. 978-1-61960-308-0 $110.00 $82.50

Instructor’s Annotated Workbook, approx. 200 pp.

978-1-61960-310-3 $50.00 $37.50

Instructor’s Resource Guide, approx. 325 pp.

978-1-61960-311-0 $104.00 $78.00



978-1-61960-313-4 $248.00 $186.00


978-1-61960-314-1978-1-61960-315-8

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$180.00$450.00

Companion Website www.g-wlearning.com/careereducation FREE


Unit 1 Career Exploration 1. Making the Transition from

School to Career 2. Understanding Work-

Based Learning 3. What Your Employer

Expects

Unit 2 Job Hunt 4. Applying for Jobs 5. Taking Preemployment

Tests 6. Interviewing for Jobs

Unit 3 Skills for Success 7. Teamwork and Problem-

Solving Skills 8. Communication on the

Job 9. Math in the Workplace 10. Using Technology 11. Looking Good on the Job 12. Safety on the Job 13. Leadership and Group

Dynamics 14. Participating in Meetings

Unit 4 Career Planning 15. Learning About Yourself 16. Researching Careers 17. Making Career Decisions

Unit 5 Job Satisfaction 18. Succeeding on the Job 19. Diversity in the Workplace 20. Succeeding in Our

Economic System 21. Entrepreneurship: A

Business of Your Own

Unit 6 Managing Your Income 22. Understanding Income

Taxes 23. Managing Spending 24. Using Credit 25. Banking, Saving, and

Investing 26. Insurance 27. Managing Family, Work,

and Citizenship Roles

CONTENTS


Portfolio activities• Common Core activities• Picture Success profiles of young

adults in Career and Technical Student Organizations

NEW



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CAREER EDUCATION

CAREER SUCCESSby Rosemary T. Fruehling and Roberta Moore, © 2011, 2nd Edition Suggested Grade Levels 6–12Career Success: The Attitude Advantage is a unique text-workbook that presents soft skills to prepare for real-world success. Focusing on keeping a positive attitude, improving human relations skills, and exploring career issues, this text is designed to increase awareness and understanding of the challenges and responsibilities of being an employee. Each chapter opens with a case study that provides challenging, realistic examples to build critical-thinking, team-building, and problem-solving skills. The Analyze section follows the case study to build key concepts and provide additional human relations content. Each chapter then concludes with an additional case study and an opportunity for self-assessment of key information that has been presented.

NOW HIRINGby Noreen E. Messina, ©2010, 3rd Edition Suggested Grade Levels 6–12

Now Hiring focuses on the journey of four fictional teens trying to find part-time jobs. From résumés to interviews to on-the-job success, your students will learn along with the characters. The easy-to-read story is broken into 12 short chapters, each focusing on a different aspect of the job search. This unique book will especially appeal to reluctant readers and special-needs students.

Now Hiring can be used as a supplement to a co-op or career education course, or used as a stand-alone in any course that has a unit on job-search skills. Activity ideas and reproducible worksheets are included on the Teacher’s CD.





978-1-61960-062-1 $82.00 $61.50

Teacher’s Annotated Edition 978-1-60525-791-4 $80.00 $60.00

Instructor’s CD, (Win/Mac) 978-1-60525-346-6 $90.00 $67.50

www.g-w.com/career-success-2011



Teacher’s CD, (Win/Mac) 978-1-60525-178-3 $90.00 $67.50

www.g-w.com/now-hiring-2010

PRINTED TEXT

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ONLINE COURSE

PROSKILLS LEARNINGTM SOFTSKILLS™ TRAINING SET

Suggested Grade Levels 9–CLooking to help prepare students to enter the workforce? The new SoftSkills™ Training Set teaches the skills needed to survive and thrive in any workplace setting. The four training modules address topics including good working relationships, maintaining a positive attitude, and understanding the responsibilities and challenges of being an employee.


SoftSkills™ Training Set 978-1-61960-404-9 $99.96 $74.97

Workplace Relationships Online Module 978-1-61960-405-6 $33.28 $24.96

Workplace Attitudes Online Module 978-1-61960-406-3 $33.28 $24.96

Job Success Online Module 978-1-61960-407-0 $33.28 $24.96

Job Challenges Online Module 978-1-61960-408-7 $33.28 $24.96

Based on the Career Success

Textbook



14


HOSPITALITY SERVICESby Johnny Sue Reynolds and Dorothy Chase, Suggested Grade Levels 9–12©2014, 3rd EditionIntroduce your students to the world of hospitality! Hospitality Services discusses the various roles and responsibilities of workers in the five areas of hospitality—food and beverage, lodging, travel, tourism, and recreation. The basics of management and the business side of hospitality are also covered. In addition, the text provides an overview for business support areas, such as human resources, marketing and sales, and accounting. Chapters on career planning guide students through the steps of the job search and emphasize the skills needed for success.

www.g-w.com/hospitality-services-2014

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CAREER EDUCATION


Text 978-1-61960-267-0 $90.00 $67.50



978-1-61960-273-1 $122.00 $91.50

Workbook 978-1-61960-271-7 $20.00 $15.00


EXAMVIEW® Assessment Suite, (Win/Mac), 978-1-61960-275-5 $248.00 $186.00

Instructor’s Presentations for PowerPoint, (Win/Mac)Individual LicenseSite License

978-1-61960-276-2978-1-61960-277-9

$240.00$600.00

$180.00$450.00

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ILABLE L

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TEACHINGby Sharleen L. Kato, ©2010 Suggested Grade Levels 6–12

Teaching, a great text for students considering a career in the field of education, helps teachers of tomorrow explore the world of education and discover what makes a teacher effective. Students will learn about the history of education in the United States and how schools impact society. They will gain insight into all types of learners—how they change physically, intellectually, emotionally, and socially—and how that impacts the way they are taught. They will also learn how to design an instructional plan, choose teaching strategies, and create an effective learning environment for their future students.www.g-w.com/teaching-2010





978-1-61960-058-4 $110.64 $82.98





978-1-60525-896-6978-1-60525-897-3

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Online Student Center, 360-Day License 978-1-61960-072-0 $53.28 $39.96

Online Course 978-1-61960-073-7 $7.50/month/student (multiyear price available)

Online Instructor Center, 360-Day License 978-1-61960-074-4 $260.00 $195.00



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FINANCE

INSURANCE OPERATIONSby Kathy Stokes, ©2013 Suggested Grade Levels 9–12Insurance Operations prepares students for the real world of the insurance business. Students will learn about insurance operations and the laws and regulations of the industry. Consumer information about types of insurance available are covered as well as strategies to explore a career in the insurance business.• Careers in Finance features highlight careers in the Insurance Services

Pathway of the Finance Cluster.• Common Core State Standards for English Language Arts of reading,

writing, speaking, and listening activities.• Event Prep activities help students prepare for events at career and

technical (CTSO) competitions.Insurance Operations is written specifically for teens and discusses how to become financially capable about insurance. Being financially capable means possessing the ability to understand basic topics related to finance, such as understanding the importance of insurance as well as buying insurance as a consumer.

www.g-w.com/insurance-operations-2013

QR Codes*

Inside!




978-1-60525-888-1 $84.00 $63.00


978-1-61960-067-6 $116.00 $87.00

Workbook 978-1-60525-776-1 $22.00 $16.50




Companion Website www.g-wlearning.com/fi nance FREE


Unit 1 The World of Insurance 1. Basics of Insurance 2. Property and Casualty

Insurance for Homes and Businesses

3. Property and Casualty Insurance on Land, Sea, and Air

4. Health Insurance 5. Disability, Long-Term Care,

and Life Insurance 6. Additional Types of

Insurance

Unit 2 Social Insurance 7. Worker Protections 8. Public Health Insurance

Programs 9. Social Security

Unit 3 Nature of the Industry 10. Nature of the Insurance

Industry 11. How Insurance Companies

Make Money 12. State Regulation of

Insurance 13. Federal Insurance Industry

Regulations 14. Legal Principles 15. Ethics and Social

Responsibility

Unit 4 Careers 16. Roles and Responsibilities 17. Benefits of a Career in the

Insurance Industry

CONTENTS

Cases illustrate experiences people have with insurance at various points in their lives.




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FINANCE

BANKING & FINANCIAL SYSTEMSby Biz Kid$, ©2013 Suggested Grade Levels 9–12

Banking & Financial Systems prepares students to be competent consumers and employees in regard to banking operations, the Federal Reserve, and other relevant topics that provide an understanding of how banks function within society.• Aligns with the National Standards in K–12 Personal Finance Education

published by the Jump$tart Coalition for Personal Financial Literacy®.• Common Core State Standards for English Language Arts of reading,

writing, speaking, and listening activities.• Event Prep activities help students prepare for events at career and

technical (CTSO) competitions.Banking & Financial Systems is written by Biz Kid$, an award-winning educational television show that teaches financial education and entrepreneurship to middle and high school students. Biz Kid$ has been nominated for seven Emmy® Awards, receiving one for Outstanding Achievement in Main Title and Graphic Design.www.g-w.com/banking-financial-systems-2013




978-1-60525-884-3 $84.00 $63.00


978-1-61960-060-7 $116.00 $87.00

Workbook 978-1-60525-780-8 $22.00 $16.50






Unit 1 Introduction to Banking 1. Banking Basics 2. Financial Institutions 3. Business of Banking

Unit 2 Money and Regulation 4. Money 5. Federal Reserve System 6. Bank Regulations

Unit 3 Customer Services 7. Savings 8. Lending 9. Payments

Unit 4 Bank Management 10. Day-to-Day Activities 11. Selling the Bank 12. Banking Careers and

Workplace Skills 13. Bank Performance 14. Ethics, Security, Fraud, and

Workplace Safety

Unit 5 History and Future of Banking 15. Evolution of Banking 16. Financial Crises of the Early

21st Century 17. Bank of the Future

CONTENTS

QR Codes*

Inside!

Biz Tips highlight banking facts.




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FINANCE

BECOMING MONEY $MARTA Simulation for Financial Decision Makingby Judi Deatherage, ©2012 Suggested Grade Levels 8–12

Becoming Money $mart provides the resources needed to teach financial education in any classroom situation. Written specifically for students, this text-workbook simulates real-life responsibilities such as writing checks, planning for an education, investing money, paying rent, and other financial responsibilities that each individual must learn to do wisely. Financial math is emphasized as well as tips for becoming an independent individual and planning for the future. Teachers and students will find this supplement a perfect solution to exploring the basics of financial education.• Aligns with the National Standards in K–12 Personal Finance Education

published by the Jump$tart Coalition for Personal Financial Literacy®.• Math problems demonstrate financial concepts with an opportunity for

students to apply learning at the point of presentation.• Check Your Understanding provides self-assessment activities to enable

students to assess their learning before progressing to the next topic.This product aligns with the National Standards in K–12 Personal Finance Education published by the Jump$tart Coalition for Personal Financial Literacy® as well as the Financial Education Core Competencies written by the Financial Literacy and Education Commission.

www.g-w.com/becoming-money-smart-2012




978-1-60525-844-7 $50.00 $37.50


978-1-61960-061-4 $82.00 $61.50

Teacher’s Annotated Edition 978-1-60525-792-1 $80.00 $60.00


1. Planning Your Financial Future: It Begins Here

2. Paychecks: Using Your Money Wisely

3. Budgeting: Keeping Track of Your Money

4. Banking: Managing Your Money

5. Credit: Buy Now, Pay Later 6. Insurance: Protecting Your

Assets

7. Education: A Passport to Your Future

8. Loans: Cars and Housing 9. Investments: Making Your

Money Work for You 10. Retirement Planning:

Looking Toward the Future 11. Your Financial Future: You

Make the Choice

CONTENTS



Instructor’s Manual 978-1-60525-087-8 $60.00 $45.00

BASIC MATHEMATICSby Walter C. Brown, ©2009, 8th Edition Suggested Grade Levels 6–12

Basic Mathematics concentrates on teaching students foundation-level math skills. This combination textbook and workbook provides many practice problems to help students apply their newly learned skills. It includes chapters on basic skills, such as addition, subtraction, multiplication, and division of whole numbers, fractions, and mixed numbers. Also included is information about the metric system, percentages, and precision measuring.

www.g-w.com/basic-mathematics-2009



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CATEGORY

ONLINE COURSE

ONLINE TEXT

PRINTED TEXT

FINANCE

FOUNDATIONS OF PERSONAL FINANCEby Sally R. Campbell and Robert L. Dansby, Suggested Grade Levels 9–12©2014, 9th EditionFoundations of Personal Finance prepares students to be responsible for their own money management and become financially capable individuals. Principles of personal finance and economic concepts are presented in an easy-to-understand format. Each chapter in this new edition is revised to reflect the latest in personal finance trends and information.• Complete coverage of basic financial literacy topics provides a

well-rounded foundation for success.• Career clusters are featured to provide awareness of the multitude of

career choices available for students.• Aligns with the National Standards in K–12 Personal Finance Education

published by the Jump$tart Coalition for Personal Financial Literacy®.

www.g-w.com/foundations-personal-finance-2014




978-1-61960-360-8 $93.28 $69.96


978-1-61960-364-6 $125.28 $93.96


Instructor’s Edition, 667 pp. 978-1-61960-361-5 $110.00 $82.50

Instructor’s Annotated Workbook, 132 pp. 978-1-61960-363-9 $50.00 $37.50



978-1-61960-367-7 $248.00 $186.00


978-1-61960-368-4978-1-61960-369-1

$240.00$600.00

$180.00$450.00




Unit 1 The Economic System 1. What Is Economics? 2. Government and the

Economy 3. Consumers in the

Economy: An Overview 4. The Global Economy

Unit 2 Managing Your Finances 5. Making Smart Decisions 6. Personal Finance: An

Overview 7. Income and Taxes 8. Financial Institutions and

Services 9. Credit 10. Insurance 11. Savings 12. Investing and Estate

Planning

Unit 3 Managing Your Spending 13. Smart Shopping Basics 14. Consumers in the

Marketplace 15. Spending for Food 16. Clothing 17. Health and Wellness 18. Housing 19. Transportation 20. Electronics and Appliances

Unit 4 Planning Your Future 21. Planning for Your Career 22. Entering the Work World 23. Your Role in the

Environment

CONTENTS

NEW


Portfolio activities• College Access information• QR codes for chapter pretests and

posttests*• Common Core activities*Note: data rates may apply; features accessed by QR codes or on the mobile site can also be accessed without a smartphone via the G-W Learning companion website.

AVA

ILABLE S

PRING



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CATEGORY

COMPANION WEBSITE

MATH FOR FINANCIAL LITERACYby Todd Knowlton and Paul Gray Jr., ©2013 Suggested Grade Levels 9–12

Math for Financial Literacy teaches students how to apply essential math concepts to the tasks they will use in the real world, including earning a paycheck, managing a bank account, using credit cards, and creating a budget. Other practical topics are presented to help students become financially capable and responsible.• Build Your Math Skills features provide a preview of skills needed in the

lesson, while Review Your Math Skills features reinforce those skills after lesson instruction.

• See It and Check It features set the structure for presenting examples of each concept. See It demonstrates the concept, and Check It gives students a chance to try it for themselves.

• Skills Workshops provided at the beginning of the text help students become reacquainted with the math skills they will encounter in the book. There are 15 workshops ranging from place value to bar and circle graphs.

• Stages of Life project-based activity provides a hands-on application of concepts covered in the text.

FINANCE




978-1-60525-890-4 $90.00 $67.50


978-1-61960-069-0 $122.00 $91.50

Workbook 978-1-60525-789-1 $22.00 $16.50

Instructor’s Edition 978-1-60525-787-7 $110.00 $82.50





www.g-w.com/math-financial-literacy-2013

Unit 1 Earning Money and Getting Paid 1. Ways to Earn Money 2. Understanding Your

Paycheck 3. Income Taxes

Unit 2 Banking, Purchasing, and Budgeting 4. Banking Basics 5. Making Purchases 6. Budgeting

Unit 3 Credit, Debt, and Major Purchases 7. Credit Cards 8. Loans 9. Housing 10. Automobiles

Unit 4 Building and Protecting Wealth 11. Building Wealth 12. Insurance 13. Financial Planning

Life Stages Project

CONTENTS

PAYDAY A PERSONAL FINANCE SIMULATIONby Christine Bond Oakes, ©2007 Suggested Grade Levels 9–12

Payday: A Personal Finance Simulation is a hands-on, real-life simulation that gives students a chance to experience their futures in a fun and exciting way! This is a great supplement to any life skills, personal finance, or consumer education course. This classroom-tested teacher’s resource product provides over 40 reproducible masters that guide students through the steps of managing their personal finances. Students begin the simulation by searching for a job, determining their salaries, and figuring their take-home pay. They will then learn how to pay bills using sample checks and registers, balance their checkbooks, rent and furnish an apartment, buy a car, and pay taxes. Students learn about preparing for major purchases, moving out on their own, and handling unexpected expenses. The simulation can be used for a semester-long course.

www.g-w.com/payday-personal-finance-simulation-2007

Product Information ISBN List SchoolText, 128 pp., softcover 978-1-59070-765-4 $120.00 $90.00

PRINTED TEXT

NEW

Includes Excel® and PDF files on CD (Win/Mac)



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Online Course 978-1-60525-638-2 $7.50/month/student (multi-year price available)


978-1-60525-702-0 $90.00 $67.50


978-1-61960-066-9 $122.00 $91.50


Teacher’s Annotated Workbook, 144 pp. 978-1-60525-623-8 $50.00 $37.50

Teacher’s Resource CD, (Win/Mac) 978-1-60525-474-6 $260.00 $195.00


978-1-60525-475-3 $248.00 $186.00

Teacher’s Presentations for PowerPoint, (Win/Mac)Individual LicenseSite License

978-1-60525-517-0978-1-60525-518-7

$240.00$600.00

$180.00$450.00

Companion Website www.g-wlearning.com/communication FREE




Unit 1 Communicating for Success 1. Understanding the

Communication Process 2. Communicating in a

Global Society 3. Using Technology to

Communicate 4. Communicating and

Working in Teams

Unit 2 Grammar Basics for Successful Communication 5. Improving Grammar Skills 6. Improving Grammar

Mechanics

Unit 3 Writing for Successful Communication 7. Writing as a Process 8. Writing Style 9. Formatting Letters,

Memos, and E-Mails

10. Writing Effective Business Communication

Unit 4 Speaking for Successful Communication 11. Speaking Informally 12. Giving Presentations 13. Using Digital Media

Unit 5 Listening and Reading for Successful Communication 14. Listening with a Purpose 15. Reading with a Purpose

Unit 6 Writing for Successful Business Purposes 16. Writing and Interviewing

for Employment 17. Writing Reports 18. Using Visual Aids

CONTENTS

FUNDAMENTALS OF BUSINESS COMMUNICATIONby Sherry J. Roberts, ©2012 Suggested Grade Levels 9–12

Fundamentals of Business Communication takes an integrated approach to learning, incorporating the common core concepts of reading, writing, listening, and speaking so that each skill is applied in context as it is presented. Because these skills are vitally important to the communication process, each also has a dedicated chapter that focuses on the finer points of the individual topic. • Cases, Business Ethics, and Business Protocol features are presented at

the point of coverage for clearer understanding of concepts. • Self-assessment opportunities are presented throughout each section,

as well as end-of chapter, to act as a checkpoint before progressing to other topics.

• Careers and Communication provides an overview of the 16 Career Clusters and the impact of communication skills on each career.

COMMUNICATION

www.g-w.com/fundamentals-business-communication-2012

HIGHLIGHTS• Model documents for Word 2007 and

Word 2010 • Portfolio activities• Event Prep activities• Grammar chapter

Teamwork features provide activities for students to complete in teams.



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CATEGORYMEDIA ARTS TECHNOLOGYNEW VIDEO DIGITAL COMMUNICATION & PRODUCTION

by Jim Stinson, ©2013, 3nd Edition Suggested Grade Levels 8–12Video: Digital Communication & Production is a comprehensive textbook designed as a complete introductory course in video. The third edition has been updated to include the most up-to-date digital equipment and processes prevalent in the video industry. This text addresses all major video production topics, including an overview of the video production process, video composition, program development, the operation of video camera systems, lighting equipment and techniques, audio equipment and recording, directing, editing principles, and digital software basics.Video: Digital Communication & Production provides students with systematic, hands-on coverage of the entry-level work skills expected in the video industry.

www.g-w.com/video-digital-communication-production-2013

TELEVISION PRODUCTION & BROADCAST JOURNALISMby Phillip L. Harris, ©2012, 2nd Edition Suggested Grade Levels 8–12

Television Production & Broadcast Journalism provides students with the basic technical skills necessary to enter the television production industry as a production assistant, and introduces broadcast journalism theory. The text provides an overview of the equipment, job responsibilities, and techniques involved in both traditional studio production and remote location work. The activities and processes involved in each phase of production are presented and reinforced with realistic examples, numerous photos showing students in actual production situations, and engaging student activities.





978-1-61960-121-5 $120.00 $90.00

Workbook, 261 pp. 978-1-60525-819-5 $26.64 $19.98







978-1-61960-120-8 $116.00 $87.00

Workbook, 136 pp. 978-1-60525-351-0 $22.64 $16.98



978-1-60525-353-4 $244.00 $183.00


978-1-60525-354-1978-1-60525-355-8

$240.00$600.00

$180.00$450.00

PRINTED TEXT

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www.g-w.com/television-production-broadcast-journalism-2012



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COMP. WEBSITE

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EXPLORING PHOTOGRAPHYby Richard J. Walker and Robert E. Walker, ©2012, 6th Edition Suggested Grade Levels 8–12Exploring Photography is an easy-to-understand text designed for beginning photographers at the high school and middle school levels. It presents basic coverage of photographic fundamentals, ranging from the care of memory cards and batteries to composing and properly exposing the photograph to printing and mounting. The majority of the textbook covers digital photography, but there is enough coverage of film to make this a great resource for the student who enjoys traditional photography and development in the darkroom.

MEDIA ARTS TECHNOLOGYVIDEO PRODUCTION PROJECTS CDby George R. Moll and Catherine Sobek Moll, ©2013, 3rd edition Suggested Grade Levels 8–12Video Production Projects is a project-based approach to teach the concepts and skills involved in video production. The projects contained cover two semesters of instruction and have been extensively classroom-tested and refined by the authors to be effective teaching tools that capture the interest of students. The new edition includes updated projects and suggestions for incorporating the use of personal electronic devices and tablet applications into the student projects.The Video Production Projects CD contains reproducible masters for student project packets, classroom instruction materials, and examples of student video productions.


Video Production Projects CD, (Win/Mac)

978-1-60525-824-9 $100.00 $75.00

VIDEO DVDSby Meridian Education and Films for the Humanities & Sciences, ©2004 Suggested Grade Levels 8–12Enhance student learning with these professionally produced video programs. How to Produce a Video (Meridian Education) is an introductory overview of the creative process, from concept to finished video.

PRODUCT INFORMATION DVD LENGTH SCHOOL

How to Produce a Video 10789 16 min. $89.95

Successful Camera Work for Video 7169 30 min. $99.95

Successful Lighting for Video 7170 32 min. $99.95

Successful Sound for Video 7171 33 min. $99.95

Successful Editing for Video 7172 32 min. $99.95

Successful NonlinearEditing for Video, ©2005

30627 36 min. $99.95

Video DVD Series VS6 Set of 6 $530.73



Online Text, 6 yr. Classroom Subscription(minimum quantity 15)

978-1-60525-867-6 $66.64 $49.98


978-1-61960-107-9 $98.64 $73.98

Workbook, 104 pp. 978-1-60525-477-7 $20.00 $15.00

Instructor’s Resource CD, (Win/Mac)

978-1-60525-478-4 $248.00 $186.00

PHOTOGRAPHY CAPTURE TO PRESENTATION

by Jack Klasey, ©2012, 2nd Edition Suggested Grade Levels 8–12Photography: Capture to Presentation is designed for use as a first course in the basics of photography, focusing on the application of photographic principles to the field of digital imaging.




978-1-60525-871-3 $86.00 $64.50


978-1-61960-082-9 $118.00 $88.50

Workbook, 125 pp. 978-1-60525-577-4 $22.64 $16.98

Instructor’s Resource CD, (Win/Mac)

978-1-60525-578-1 $248.00 $186.00


978-1-60525-579-8 $244.00 $183.00


978-1-60525-580-4978-1-60525-581-1

$240.00$600.00

$180.00$450.00



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