‘Good Startups Mimic Good Life’ – SOUL, BODY and

OXYGEN

Entrepreneurs Success Guide – Lesson TWO (2 of 5)

1 of 1

“A good Startup, like good life, needs a good SOUL: an idea, invention, innovation for a tangible market need to create the business. And then, like a good soul must manifest itself through a healthy BODY; business too can only sustain if it has a good team. Finally, and always, one needs OXYGEN –

the capital – to live and grow that body every minute”

Suresh SharmaWebsite: www.the3rdamericandream.comLinkedIn: http://www.linkedin.com/in/suresh1sharmaFB: https://www.facebook.com/The3rdAmericanDreamTwitter: @suresh1sharma

• The soul, body and oxygen are the 3 essential and equal legs of a successful enterprise• Having the 3 essentials is NOT a zero-sum game. They are 1/3, 1/3, 1/3; equal:

• More capital (oxygen) will not compensate for a poor body (team)• No good team (healthy body) can commercialize if the product (soul) is bad• A bad soul (poor idea or a dishonest entrepreneur) can not create a good business with any

degree of a healthy body or oxygen (i.e., top management with a lot of capital will fail too)• Growth, Profitability and Long-term Sustainability rely on the 3 equal heights of the legs• Taller the legs – better you are• Otherwise, the life of a business & its performance will be accordingly skewed

• Over 80% of companies listed 60 yrs back on NYSE do not exist anymore