Good research tel ls a story.

Do you know yours?

Presentation to DPAA

September 2016

I’m going to talk about…

peoplecount – who we are

placescount – location analytics

value – for clients and tech partners

WHO WE ARE Founded 1995 in Toronto

Location-based analytics: DOOH/OOH audience metrics Retail customer analytics

Clients: Audit bureaus Place-based media networks Outdoor media Retailers

SOLUTIONS

placescount – real-time location analytics

audiencescope – on-site surveys

pedestrianscount – predictive model

traffikcounts – GetTrafficCounts.com

tripscount – vehicle exterior ad metrics

TECHNOLOGY AGNOSTIC

peoplecount

solutions Wi-Fi

Beacons

Cellular

Video

analytics Surveys

3rd-party

data

Predictive

models

TURNKEY SERVICES

Technology selection

Data collection

Analytics

Dashboard

Meaningful results

placescount ...it’s just like being there

placescount analytics

Number of people

Dwell time

Frequency

Footpath Analysis

placescount features Anonymous, secure Wi-Fi analytics

Layer with beacons, video, surveys

Real-time and historical data

Dashboard and custom analytics

VALUE FOR

DPb NETWORKS

•Accurate, economical, real-time

•Follows DPAA guidelines

•Find the STORY in the data

•LAYER with other on-site research/tech

VALUE FOR

TECH AND DATA PROVIDERS

• Add VALUE to your data Data cleaning

Calibrating with field tests

Modeling; data fusing

• LAYER with other on-site research

• AUDIT and ground truth

Clean, filter, project, geofence

For more info or placescount demo:

Kelly McGillivray President and Chief Methodologist

kelly@peoplecount.biz 866-491-0616 x222

@KMcGPeoplecount

www.peoplecount.biz