Good Practice Transfer to Motivate Sports Activity of Elderly Generation

István Hegedűs

Head of International Cooperation Unit

18th September 2014, Brussels

Why is it important transferring good practices from other regions?

• We don’t know everything.

• There are cleverer, more experienced regions in a given field.

• We can save time and other resources.

• We can get tested methods.

• We can analyse experiences

with the donor region.

The chosen good practice

• 55 best practices in TOURAGE project

• 18 good practices connect to active and health tourism

• Warmia-Mazury Senior Games,

Association of Polish Communes

of Euroregion Baltic, Poland

Warmia-Mazury Senior Games

• The idea come from Netherland (2009).

• The first game was organised in Poland 2012.

• 1025 participants from 14 countries (Estonia, the Netherlands, Russia, Germany, Lithuania, Belgium, Canada, Sweden, Great Britain, the USA, Ukraine, Denmark and Spain)

• The second was organised in August 2014 with

more participants and involving more countries.

Warmia-Mazury Senior Games

Warmia-Mazury Senior Games

Main Objectives:

• Promotion of sports among people aged 45+.

• Promotion of a healthy lifestyle.

• Promotion of social activity, openness, tolerance and respect for all nations, cultures and religions, ages and lifestyles.

• Maintaining international dialogue (cooperation with foreign and international organisations and institutions).

Why have we chosen this good practice?

• Our region Lake Balaton Region is the second most visited destination in Hungary.

• Active tourism connecting to the water.

• Promoting health and active tourism for elderly generations.

„Move Balaton” programme series

• Started 2004. 9 settlements around the Lake.

• This year 32 settlements around the Lake.

• Mainly beach sports (beach football, beach volleyball, streetball, table tennis etc.)

• 25-30 thousand participants during the summer.

• Mainly young generations.

„Move Balaton” programme series

Implementation of good practice transfer

• Contacting with organizer of "Move Balaton"

• Introduction of TOURAGE project and the Senior Games good practice

• Agreement about pilot action during this summer

• Appointments with the responsible persons (animators) of the individual locations

• Selecting the appropriate sport disciplines (penalty kicking, streetball penalties, table tennis)

Study visit in Olsztyn Warmia-Mazury Senior Games

• 28-29th of August 2014. • Direct experiences from the original

competition • Appointment with the organizers • Useful information about the financial

conditions and the marketing tools

Study visit on Warmia-Mazury Senior Games

Results and next steps

• 10% of the participants were 45+ • 40%of the settlements delegated senior

team to the closing event. • Positive feedbacks. • Next year maybe independent senior day

within the series or extended sport disciplines in every locations.

Thank you for your attention!