1

Presentation

Good news and nuetral messages

2

• Waqas Azam• Fatima Zara• Asma Seemab • Hafiz Iqbal Ahmed

Group members

3

• Introduction and general detail.

• Approach of writing good news messages.

• Forms of good news messages.

• Differences between good and bad news messages.

Contents

4

• A message that will receive favorable response or neutral reaction from your reader. It is usually easy to write because such messages tells your reader something pleasant.

• These messages are generally organized by the direct

approach-also known as good-news plan or CBO approach.

What is good news message?

5

• Thank-you

• Congratulation

• Recommendation

• Inquiry and reply

• Request and response

• Order and acknowledgment

• Routine claim and adjustment

• Goodwill Messages

Forms of Good News Messages

6

• Give any good news and summarize the main ideas in the introduction.

• Provide adequate details or descriptions.

• Present any negative elements as positively as possible, and try to do so in the same paragraph as the positive elements.

• Establish a goodwill ending

• Proofread thoroughly by Reading at least two times.

Steps of writing good news

7

8

You can't mess up good news, right? Well, actually even good news can be delivered ineffectively. Whether delivered orally or in writing, make sure your tone reflects the positivity of the message and that your audience understands what they did to deserve it. Good news should make people feel good. Don't send mixed messages or lessen the goodness of the news by being careless with your word choice or tone.

9

Example

• Right:

Congratulations, Tori! Due to your excellent sales record, perfect attendance, and high evaluations from customers and coworkers, you have been selected as employee of the month. You will receive a plaque and a $100 American Express gift card when you are officially recognized at Monday's staff meeting. We look forward to acknowledging your acheivements at Monday's meeting and appreciate the great example you set for other employees. Keep up the great work!

• Wrong:

Congratulations Tori u have been selected as employee of the month and you will revive $100 American gift card.

10

• Audiencei. Ageii. Educationiii. Profession

• Mode of writing• Be Sincere• Be brief• Avoid exaggeration• Back up compliments with specific points• Don’t promose more than what you can deliver • Be timely(5 days)

Things to consider….

11

Approach of writing a good news Business

message

12

• Plan a message.

• Compose a draft.

• Complete a message.

The CBO (Communication-by-Objectives) Approach

13

Identify the objective.

Visualize the audience.

Choose method of communication.

Gather supporting information.

Organize the information.

Plan a Message Using the CBO Approach

14

Why are you creating the message?

• To persuade?

• To inform?

• To inquire?

Identify the objective

15

Answer these questions to help visualize your audience:

• Who is my target audience?• What characteristics do I know or what can I learn about my target

audience that will help me prepare the message?• When will the audience receive the message?• Where will the audience members be when they receive the message?• Why will the audience be interested in the message?• How can I learn more about my target audience?

Visualize the Audience

16

Spoken Message Forms• Face-to-face meeting• Telephone call• Videotape• Audiotape• Video broadcast

Written Message Forms

• E-mail• Memorandum• Letter

Choose comminicating method

17

Generate ideas◦ Brainstorming◦ Nonstop writing◦ Bubble writing

Select ideas

Gather Supporting Information

18

Prepare an outline using the good news strategy.

The good news strategy is based on the direct pattern.◦ Message objective◦ Supporting information◦ Closing information

Organize the Information

19

Choose words.

Construct sentences.

Assemble paragraphs.

Choose paragraph locations.

Compose a Draft Using the CBO Approach

20

• State the good or neutral news.◦ Place the good news at the beginning.◦ Avoid trite expressions.◦ Check for the six Cs of effective messages.

• Provide adequate details or descriptions.◦ Give enough details to ensure clarity.◦ Include ideas that are helpful to the receiver.◦ Present information that will promote sales.

• End pleasantly.◦ Conclude with a positive statement.◦ When possible, give the receiver an opportunity to take action.

Compose a Draft Using the Good News Strategy

21

• Proofread.

• Edit.

• Revise.

• Finalize.

Complete a Message Using the CBO Approach

22

Forms of Good news messages in business

23

Thank-You Messages

• Begin with the good news about something specific.

• Offer extra details about why you appreciate what the receiver did or said.

• End with the emphasis on the receiver.

Thank-you messages lay a strong foundation for maintaining friendships and goodwill. Make the receiver feel important.

24

Congratulatory Messages

Congratulatory messages usually are unexpected, and therefore, make a major impression and build goodwill quickly.

• Offer congratulations for a specific accomplishment.

• Provide details that clearly show your sincerity.

• End with emphasis on the receiver and the achievement.

25

Recommendation Messages

• Identify the candidate and the job or benefit.

• Provide facts relevant to the position or benefit.

• Close with an offer of further information.

Write positive recommendation messages using the good news strategy.

26

Inquiries and Replies

• Begin by clearly describing your request.

• Include adequate details so the receiver can answer your inquiry.

• End with clear directions so the receiver can respond.

Inquiry messages ask the receiver for information about products or services.

27

Inquiries and Replies (continued)

• Begin by answering the main question.

• Include pertinent information.

• End pleasantly and demonstrate the you attitude.

Reply messages answer inquiry messages preferably within five days.

28

Orders and Acknowledgments

• Use direct language to assure the seller you want to buy.

• Give complete details to assist the seller in filling your order promptly and correctly.

• Include payment information and shipping instructions.

Order messages ask for goods or services.

29

Orders and Acknowledgments (continued)

• Indicate that the product was sent or the service was approved.

• Describe quality features of the product or service.

• End by encouraging future orders.

Acknowledgement messages confirm receipt of an order, provide information on delivery status, and encourage future orders.

30

Routine Claims and Adjustments

• Begin with a specific request for an adjustment.

• Give a complete and concise description of the claim.

• End courteously with a suggestion for prompt action.

Claims messages ask for adjustments.

31

Routine Claims and Adjustments (continued)

• Grant the request in the first sentence or subject line.

• Provide necessary details about the adjustment.

• End with an open invitation for future business.

Adjustment messages accept the validity of the claim.

32

Requests and Responses

• State the major request in the first sentence.

• Make the request clear with additional details.

• End courteously and indicate the action you expect.

Request messages ask for information, approval, permission, cooperation, or assistance.

33

Requests and responses (continued)

• Answer the request in the first sentence.

• Include additional pertinent information.

• End with a goodwill statement.

Response messages provide opportunities to establish goodwill and promote business.

34

• Motivate recipient to keep up good work. • To praise employee for good work. • To thank supplier for special service. • To recognize long-term support or productive relationship. • To thank speaker. • To acknowledge donations.

Goodwill Messages

Purpose of writing goodwill messages is to build a good personal relationship with the reader.

35

Differences between good and bad news messages

36

Good news Bad news

I. Receive favorable responses.

II. Uses the direct approach.

III. Good occasions

IV. Less stress on emotions

I. Receive negative responses.

II. Mostly Indirect approach

III. Bad occasions

IV. Have to take care or reader’s emotions.

37