Good Institutions Matter:Recruiting New Students Through

Transformational Engagement AcrossCultural Communities

Agenda• We are we here? ALL• Opening Leigh• Who is not in the room? Leigh• Who are the players in any community? Edith• How to be Border Crosser? Nerita• How do we begin the conversation? KM

Nerita Hughes, Director of Professional Training & Development, North Hennepin Community College, MN

Dr. Edith McElroy, Dean of Business, International Business and General Studies, Central Piedmont Community College, NC

H. Leigh Toney, Executive Director, Miami Dade College, North Campus, Carrie P. MeekEntrepreneurial Education, FL

Karen-Michelle Mirko, VP, Marketing, Sales & Meaningful Collisions, NACCE , NY @KMMirko

Now you…

Post It Note ActivityWhy? How? What? (6 min)

Opening Leigh

Demographic Tipping PointKey Business Ownership Data• Asian-owned businesses numbered 1.6 million

in 2007 and have average receipts of $290,000.

• African-American-owned businesses numbered 1.9 million in 2007 and have average receipts of $50,000.

• Hispanic-American-owned businesses numbered 2.3 million in 2007 and have average receipts of $120,000.

• Native American/Islander-owned businesses numbered 0.3 million in 2007 and have average receipts of $120,000 (table 2).

Source: Small Business Administration, Office of Advocacy, http://www.sba.gov/sites/default/files/FAQ_Sept_2012.pdf

Majority Minority “Toddler” Populations

Who is not in the room?

Is [FILL IN THE BLANK] an inclusive community?

Do all of our possible constituents feel respected and represented in the business and education sectors?

Are we as a campus and community taking advantage of the economic and social opportunities represented by diversity?

WHAT ROLE DOES MY WORK PLAY IN THIS PROCESS?

Let It Begin With Me

• A culturally diverse society or interaction among different cultures encourages exchange of, and competition between ideas and different world views.

• Studies show that higher levels of cultural diversity increase the rate of entrepreneurship in the presence of good institutions.

• Look around the room• Consider all segments of

your community• What assets lie in every

community• What businesses thrive in

every community• What is unique in each

community• Will I take the first step to

engage all sectors

Changes in Curriculum Headcount by Race: CPCC

1997-98

1998-99

1999-00

2000-01

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

2012-13

30.0%

35.0%

40.0%

45.0%

50.0%

55.0%

60.0%

65.0%

70.0%

64.2%

44.7%

35.8%

55.4%

WhiteMinority

Now you…

Who is missing on your campus? (15 Min)

Who are the players in any community? Edith

Southern

Regional

Education

Board

SREB

Projected Changes in Public High School Graduates

SREB States, 2011 to 2021

Source: SREB Fact Book 2011, Table 8.

Hispanic

Asian

Native American

Black

White

168,262

32,107

2,654

-2,700

-24,436

Southern

Regional

Education

Board

SREBU.S.

SREB

TXGAFL

MSMDNCSCDEALVAARTNLAOKKYWV

37%48%

62%53%

52%52%

49%48%

46%45%

38%38%

37%35%

31%25%

20%7%

2009 2019

Black & Hispanic Representation Public High School Graduates, 2009 and 2019

Source: SREB Fact Book 2011, Table 8.

Recruitment Strategies

Recruitment of minority students must be a comprehensive process with a long-term, institution-wide commitment to diversity (Astone & Nunez-Wormack, 1991; Dumas-Hines, 2001; Stewart, Russell, & Wright, 1997; Thomason & Thurber, 1999).

Commitment to diversity at every level of the institution, on a philosophical as well as a financial basis, must form the base of all admission and recruitment efforts.

The same applies to any profession or career field seeking to attract minority professionals to its ranks.

Recruitment Strategies

Effective recruitment efforts begin early by reaching out to students in middle and secondary school (Diversity Pipeline, 2002; Fenske, Geranios, & Keller, 1997; Opp, 2001; Thomason & Thurber, 1999; Simon, 1993).

Early intervention programs to increase the number of students enrolling in college consist mainly of programs that work with elementary, middle and secondary school students to increase their access to higher education.

Minority students can also be recruited through minority, community, professional, and social groups or organizations, churches and other religious groups, minority fraternities and sororities, minority alumni, and minority mailing lists.

It is also a sound strategy to encourage other minority students to assist with outreach at any recruitment event (Lowenstein, 1997; Stewart, Russell, & Wright, 1997; Talbert, Larke, & Jones, 1999), since minority students are more attracted to campuses where there is a visible minority cohort.

Who are the players in any community?

The Charlotte International Cabinet (CIC) promotes Charlotte as an international city and serves as a resource to foster international relationships, highlighting Charlotte's eight sister city partnerships. The Charlotte International Cabinet is the Charlotte Region's leading resource for promoting international business and international communities.

The CIC meets twelve times a year and serves as an open forum to discuss any international issues facing the City.

Who are the players in any community?

Carolinas Asian-American Chamber of Commerce (CAACC)

Charlotte Mecklenburg Black Chamber of Commerce (CMBCC)

German American Chamber of Commerce of the Southern United States (GACC South)

Latin American Chamber of Commerce (LACC)

French American Chamber of Commerce of North Carolina (FACCNC)

Who are the players in any community?

The Small Business Center (SBC) is part of the statewide Small Business Center Network, a community college-funded initiative with a vision to foster and support entrepreneurship, small business, and economic development in local communities across the state. Whether you're a budding entrepreneur or an experienced business pro, you will find CPCC's Small Business Center to be the premier resource for small businesses in Mecklenburg County.

Small business seminars are offered for free at the Charlotte-Mecklenburg public libraries and CPCC Campuses.

Who are the players in any community?

Perfiles Latinos de Charlotte / Latino Profiles of Charlotte

Now you…

How well engaged are you with these organizations? Who would you like to get to know better? (15 Min)

How to be Border Crosser? Nerita

How do we begin the conversation? KM

http://youtu.be/2Ni21KKT5HI

Entrepreneurship Communities of Color

Crossing Borders

Steps we took to begin crossing borders…• Our President• Our networks• Our colleagues• Our advisory boards• Our outside committees

Network Partners

Crossing Borders

• Where do you begin?• What is your social interaction on your

campus?• What is your social interaction within your

communities that you serve?• How have you engaged with your cultural

communities?

How do we begin the conversation?

Be you. Be curious. I am interested in learning more…Be helpful. How can I help you meet your goals?

Now you…

Pairs of 2 - practice your approach to engaging new partnersHow would you get to meet them?What would you listen for?How would you talk about your organization?