Good Graphic Design

Good graphic design

• Says ONE thing

• Has a THESIS statement

Why Good Graphic Design?

• Allows quick information retrieval

• Reinforces message

• Is aesthetic

Type: Legibility• Refers to how easy it is to read

• The typestyle picked must be legible

Many typestyles are hard to read; avoid them like the plague

• There must be enough contrast between color of type and background

Yellow type on white paper does not work

• Not all contrasting type/background color combinations work however

Type: Legibility

QuickTime™ and aPhoto - JPEG decompressor

are needed to see this picture.

Type: Harmony

• Refers to the fit of the type with the other elements in the layout

• Unless contrast is intended, the typestyle must match and reinforce the other elements (type and art) and the message

Type: Communication

QuickTime™ and aPhoto - JPEG decompressor

are needed to see this picture.

Type: Communication

• Refers to using type as illustration

• Think of type as a visual element just like a photograph or an illustration and use it to reinforce the message

Type: Creativity

QuickTime™ and aPhoto - JPEG decompressor

are needed to see this picture.

Vocabulary of Design

• Point (real or imaginary): Attracts the eye

• Line (real or imaginary): Shows direction and movement

• Shape: Determines dimensions

• Tone: Provides weight and meaning

• Texture: Provides feel

Principles of Design

• Balance

• Proportion

• Movement

• Rhythm

• Unity

• Harmony

• Contrast

Vocabulary of Design: Line

QuickTime™ and aPhoto - JPEG decompressor

are needed to see this picture.

Principles of Design: Contrast

QuickTime™ and aPhoto - JPEG decompressor

are needed to see this picture.

Most of all: Be even more creative