good editing is the best marketing
TRANSCRIPT
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Ann Moller & Laura Dawson
Good Editing Is The Best Marketing
May 15, 2014
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Experience the DCL Difference
DCL blends years of conversion experience with cutting-edge technology and
the infrastructure to make the process easy and efficient.
• World-Class Services
• Leading-Edge Technology
• Unparalleled Infrastructure
• US-Based Management
• Complex-Content Expertise
• 24/7 Online Project Tracking
• Automated Quality Control
• Global Capabilities
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Valuable Content Transformed
• Document Digitization
• XML and HTML Conversion
• eBook Production
• Hosted Solutions
• Big Data Automation
• Conversion Management
• Editorial Services
• Harmonizer
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We Serve a Very Broad Client Base . . .
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. . . Spanning All Industries
• Aerospace
• Associations
• Defense
• Distribution
• Education
• Financial
• Government
• Libraries
• Life Sciences
• Manufacturing
• Medical
• Museums
• Periodicals
• Professional
• Publishing
• Reference
• Research
• Societies
• Software
• STM
• Technology
• Telecommunications
• Universities
• Utilities
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Introduction
• www.dclab.com/resources/surveys/dcl-bowker-2014-digital-publishing
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Ann Moller & Laura Dawson
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Types of Editing
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Developmental Editing
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Copy Editing/Line Editing
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Fact Checking/Legal Vetting
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Style Guides
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Common Problems
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Professional Presentation
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Accepting Constructive Criticism
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Q&A
Linda Cassola
Senior VP of Sales and Marketing
Laura Dawson
Product Manager, Identifiers