good books
TRANSCRIPT
YOUR BRIEF:
TO MOTIVATE KIDS TO HELP KIDS IN A WAY THAT ENCOURAGES
THEIR CREATIVITY
HOW DO WE GET KIDS TO CARE ABOUT PEOPLE OUTSIDE OF THEIR
IMMEDIATE SOCIAL CIRCLE?
WE USE FRIENDLY STORY CHARACTERS
AND CHARMING NARRATIVES
HOW DO WE GIVE KIDS A CHANCE TO EXPRESS THEIR NATURAL CREATIVITY?
GIVE THEM A PLATFORM TO DRAW
EMPATHY CREATIVITY
GOODBOOKS
Step 1: We write a children’s book
Step 2: Kids draw each of the pages in the book
Step 3: People vote for their favorite illustrations
Step 4: We sell a book with the highest-rated illustrations as pages
Step 1: We write a children’s book
Step 2: Kids draw each of the pages in the book
Step 3: People vote for their favorite illustrations
Step 4: We sell a book with the highest-rated illustrations as pages
Step 1: We write a children’s book
Step 2: Kids draw each of the pages in the book
Step 3: People vote for their favorite illustrations
Step 4: We sell a book with the highest-rated illustrations as pages
Step 1: We write a children’s book
Step 2: Kids draw each of the pages in the book
Step 3: People vote for their favorite illustrations
Step 4: We sell a book with the highest-rated illustrations as pages
WHAT MAKES GOOD BOOKS DIFFERENT?
1. STORY ABOUT A REAL WORLD PROBLEM
2. SPARKS CREATIVITY IN CHILDREN
3. PARTNER WITH CELEBRITY
TIM BURTON
JK ROWLING WHOOPI GOLDBERG
TONI MORRISON
THE PLATFORM
ONLINE DRAWING
BUYING THINGS
WHY IT WORKS
PARENTS
TEACHERS
UNICEF SCHOOLS KIDS
GOODBOOKS
•
PARENTS
UNICEF
SCHOOLS
KIDS
GOODBOOKS
•
NEWSMEDIA TEACHERS
JANUARY APRILSUBMITTING
&VOTING
PUBLISHING
SEEDING
MAY AUGUST
HALLOWEEN DECEMBER
CALENDAR
INTERNATIONALCHILDREN’S BOOK-
DAY
END OF SCHOOL YEAR
TRICK OR TREAT& INFO PACKETS
FINANCE
The Children’s book market is growing
The world’s leading independent publisher of children’s book doubled its revenue in the United States last decade
Children’s ebook sales increased 475% last year
$3-5 million
RECAPPING OUR VISION