good, better, best practices! patty morgan-seager, seager marketing & steve matre, sherman...
TRANSCRIPT
Good, Better, BEST Practices!
Patty Morgan-Seager, Seager Marketing
&
Steve Matre, Sherman Residential
Out-of-the-box Telephone Voice Mail!
Conquer the Geographical Challenge
with Technology…share, share, share!
Incorporate New Leasing Strategies AND
Incentives weekly!
Get rid of the survival language! Let’s move
on!
New Hire Orientation 30-day Checklist!
Healthy Competition is Good!
Create Target / Star Apartments on a
weekly basis!
Revisit your Service Request Protocol…
FOLLOW UP!
How Do You Eat an Elephant?
*One bite at a time!*
Everyone is a Trainer – do “Train the Trainer”
Sessions!
Weekly motivational quote!
Change Your Prices Every Day!
Think retail!
Re-invent your Renewal Strategies!
Little things make big differences!
Re-focus your Follow-up with Technology!
Believe or Leave!
Upgrade All Associates’ Computer Talents!
K.I.S.S.
“Best Practices” Meetings!
Special of the Day!
Embrace Diversity
Be Flexible and Proactive!
Learn How to Tell the Truth Effectively!
Assurance of Quality
Embrace Generational Differences..AND
similarities.
Telephone Closing Incentives
Extend your Resident Relationships beyond
price!
Encourage Out-of-Body Experiences
Support Pet Projects!
Memorable Move-In Day!
Create a Resident Retention “Plan”
versus random events.
U.S.P. !!
Address Collections and Payment Options:
Debit, Credit, ACH, and Other Income!
Community Ambassadors!
Teach Professional Etiquette!
Practice the “Internet Golden Hour Rule”
Explore recruiting and interviewing…creatively!
Third Party Salesman
Re-focus on your Internet marketing and
leasing!
Mystery Shopping Programs with Instant
Rewards!
Mechanization of EVERY process!
Shake Things Up!
Set REALISTIC Goals, and teach how to set
goals!
Practice Shoshin!
Stop Cookie Cutter Management!
Create Your Own Reality!
Use your Web sites IMMEDIATELY with phone prospects!
Be Present..SMILE!
Begin the Lease Transaction so that
we’re all on the SAME page!
Contact Us….
Steve MatreVice President – OperationsSHERMAN RESIDENTIAL2 North La Salle StreetSuite 1725Chicago, IL 60602(312) 795-4721 Direct(312) 425-0020 [email protected] E-mailwww.bes.com Web!
Patty Morgan-SeagerPresidentSEAGER MARKETING9089 Moors Place NorthDublin, OH 43017(614) 761-2567 Direct(614) 761-8587 [email protected] E-mail
www.seagermarketing.com Web!