Gonzalo I. Figueroa UX/UI Creator

TracFone Wireless Inc.- Review over 4,000 initiatives annually to prioritize and allocate resources for all

customer-facing initiatives & emergencies. Manage 3 teams, UX/BA designers, UI/UX designers & QA testers. (8) Local and (10) offshore.

- Lead for innovative initiatives across digital channels.- Continuously evaluate current channels and create requests to improve

customer experience using: data, UI/UX experience, usability sessions and customer feedback. Responsible for simplification of activation process in Straight Talk Wireless and Page Plus. Lead redesign for checkout, transaction summary, refill, my account and auto-refill processes for 10 brands.

- Analyze, review and approve UI/UX wireframes, user interfaces, content and accessibility requirements considering customer experience from beginning to end. Including web, mobile, app, agent support systems, dealers & third parties, chatbot, SMS systems, IVR and E-commerce for all 10 brands.

- Provide analysis, reports, and statuses of all initiatives managed by the team.- Coordinate with PMO, DEV, SQA, Retention, Marketing, and Operations to

achieve designs (UI/UX & backend requirements) set in aggressive timelines.- Build a high-performance cross-functional team. Interviewing, hiring, planning,

training, mentoring, rewarding and performance evaluation for direct reports.

SENIOR MANAGER, UX/UI DESIGN - DIGITAL 10/2010 - PRESENT

- Responsible for 67 initiatives, including design UI/UX and transactional flows for: new brand acquired (Simple Mobile - web/mobile/agent support/IVR/Dealer portal), Value Added Services (Easy Exchange for all brands) and migration from 10+ year old legacy system to a new agent support system (TAS: TracFone Agent Support - Oracle ADF CRM).

- Mentored and trained new engineers, UX/UI designers and business analysts.- Designed test cases and provided UAT (User Acceptance Test) for multiple

initiatives.

SENIOR UX/UI DESIGNER, UX DESIGN & IMPROVEMENTS

- Responsible for 35 initiatives, including design UI/UX and transactional flows created in-house or through a third party. Mobile & Desktop versions.

- Analyzed, reviewed and maintained operational documentation and flowcharts for all processes.

ENGINEER/CONSULTANT, UX DESIGN & IMPROVEMENTS

CNG Studios LLC.

- Created and published 50 unique games and 50 ports in 6 months with a virtual team of 5 people. Platforms included: Windows 8 and Windows 8 Phone. Over 500,000 downloads.

- Designed graphics, game flow, UI/UX from concept to implementation.- Tested and managed multiplatform releases: Xbox Live Indie Games, Windows

8, Windows Phone, HTML 5 and iPhone.

GAME DESIGNER & DIRECTOR 3/2010 - PRESENT

B & N Electrical Corp. D.B.A. Genesis- Planned and developed business projects and contracts.- Web design and implementation.- Profitability and operations analysis, budgeting, forecasting, and efficiency.- Managed Human Resources: created the employee handbook, interviewed

applicants, held orientation, maintained legal compliance with state and local policies, processed payroll.

BUSINESS ANALYST 10/2007 - 9/2009

Workgonzalofigueroa

12+ years of UI/UX experience. 9 years of leading teams. Creative, problem solver, innovator. Analytical, team player. Decisive decision maker.

Thrives in fast-paced environments.

gonzaloifigueroa@gmail.com - (786) 247-9224 - Miami, FL, USA

English (fluent)

Spanish (native)

Florida International University GPA: 3.92/4.0M.S. IN ENGINEERING MANAGEMENT

Miami International University of Arts & Design Not graduated - GPA: 3.8/4.0B.A. COMPUTER ANIMATION

Universidad de Chile (University of Chile) Graduated with HonorsB.S. INDUSTRIAL ENGINEER, MINOR IN I.T.

Education

Axure RP, Visio, Invision

Photoshop, XD, Figma

Illustrator

After Effects

Atlassian Jira

Microsoft Office Suite

Accessibility Design

Oracle SQL

Gamification

UX Design

Mobile Optimization

User research

Wireframes & Flows

Accessibility Boot Camp, Deque Systems

Inclusion and Diversity, Stacy Ennis

Bazaar Voice Training

Lead Now: Leadership, Focus 3

SEO Practices, TracFone University

Adobe After Effects, Jaibana Studios

Essentials for Mobile, UX Design Edge

UX Personas, UX/UI, UX Design Edge

Agile UX, UX Strategy, UX Design Edge

Design Thinking, Justin Ferrell (D. School)

DISC Training, Leadership, TracFone University

SQL - Advanced Query Certified, PPG

Focus On Excellence I, TracFone University

Focus On Management, TracFone University

Glassbox, Google Analytics, TracFone University

Six Sigma Green Belt, I.I.S.E.

2013

2012

2004

“Innovative experiences”