gonegosyo franchise expo-mindsets of entreps-wtc-nov 19, 2010-ardy roberto

Mindsets of Successful

EntrepreneursWorld Trade Center

November 19, 2010

Ardy RobertoCo-Founder, Salt & Light Ventures, Inc

Inspire Leadership Consultancy, Inc.

Entrep10 Awardee,

Microsoft Most Inspiring Entrepreneur

Co-Columnist, Philippine Daily Inquirer’s MarketingRx

Author, S4, Heart of Healing, Buhay na Hindi Bitin

Audience Survey

P80M Lotto Winner,

Naputulan ng Kuryente. "Last Sunday’s debut telecast (True

Stories on QTV featured) the story of

a man who won over P80 million playing the lotto sweeps—and

eventually lost most of it. In fact, his

fortunes have fallen so low that the

electricity in his ―mansion‖ has been

cut off, and his kitchen shelves are

bare. (Inquirer.net, 1/29/10.

Florida Lotto winner wished

he had never won. Family members say Abraham

Shakespeare, a truck driver's assistant,

was constantly hounded for a piece of

his $30 million lotto winnings.

Shakespeare's brother told The

Associated Press that Shakespeare

often wished he had never bought the

winning ticket. `` `I'd have been better

off broke.' He said that to me all the

time,'' Robert Brown said. (In April of

2009, Shakespeare was murdered and

buried in the backyard of his friend.) Read more: http://www.miamiherald.com/

http://www.miamiherald.com/2010/02/03/1460304/friend-charged-with-hiding-florida.html

Part I: The MIND

Part II: MINDSETS of

Successful

Entrepreneurs

Practice and acquire these mindsets and you’ll

have less stress, more peace

Your MIND Powerful!

This is a BRAIN CELL.

It is the basic building

block of your brain. You

have

1,000,000,000,000

a million million cells

in your brain.

We use just

2%!

Brain Cell

If a neuron dies, the surrounding neurons will take over

some of the activity from the disabled one. You can

actually grow new dendrites if you continue

to intellectually stimulate ourself through

reading, doing puzzles, and playing games like

chess .By creating more dendrites and more

connections, you create more chances for thought

generation. So every time you have a new

thought, you literally change your brain at a

chemical, electrical, and physical level.

MOST IMPORTANT…… a thought is real!

Your mind is powerful!!

Brain Cell

Brain Cell

―You become what you think

about most of the time‖ – Earl Nightingale, The Strangest Secret

1992-1993 Philippine

Political and Energy Crisis

1997 Asian Financial Crisis

―The greatest discovery of my

time is that we can change

our lives by changing the

attitudes of our mind‖

– William James

What are the thoughts in

your mind?

What do you think about most of

the time?

Are you hopeful?

Or are you worried?

Study on Worry:

“What People

Worry About”

40% are worrying about things

that never happen anyway.30% are worrying about past,

unchangeable decisions.

12% are worrying about illnesses that never

happen.

10% are worrying about adult children and friends

(who are able to take care of themselves).

Only 8% are worrying about real problems.92% ng lahat ng pinoproblema ng maga tao are about

things that are not within our control!

F alse

E ducation

A ppearing

R eal

www.saltandlight.ph

THE STORY OF NICK –

Family man. But a worrier and pessimist.

A railroad worker who always expected worse to happen... And then one day while working at the railroads

Nick got accidentally locked!

www.saltandlight.ph

Since he was in a

refrigerator car, Nick

assumed that the

temperature inside was a freezing 0°C.

He started shivering

and thought to

himself, “I'll freeze to

death if I don’t get

out of here.”

Nick wrote a message to his wife and family

on a cardboard box:

“So cold,” “…body's getting numb. If I could just go to sleep. These may be my last words.”

www.saltandlight.ph

The strange thing was the boxcar‟s refrigeration unit was broken and the temperature inside was just around 16°C — far from freezing.

But the autopsy on Nick‟s body showed that he had frozen to death!

www.saltandlight.ph

www.saltandlight.ph

Nick’s thoughts froze

himself to death.

Placebo Case Study

MyHeartofHealing.com (c) Ardy Roberto 2008 - buy the Heart of Healing at

OMF.com

Placebo heart surgeries anyone?

What are the thoughts in

your mind?

What do you think about most of

the time?

Are you hopeful?

Or do you worry?

Think on these things…

Finally, brethren, whatsoever things are

true, whatsoever things are honest,

whatsoever things are just, whatsoever

things are pure, whatsoever things are

lovely, whatsoever things are of good report;

if there be any virtue, and if there be any

praise, think on these things. – Phil 4:8

―You become what you think

about most of the time‖ – Earl Nightingale, The Strangest Secret

―As a man thinketh in his

heart, so is he.‖– Proverbs 23:7

King Solomon

―Everyone thinks of

changing the world, but no

one thinks of changing

himself” – Leo Tolstoy

Start with your mindset,

start with yourself.

The Entrepreneur’s

MINDSET

5 Mindsets that successful

entrepreneurs possess

MINDSET #1:

GRATITUDE

Attitude of gratitude.

Count your blessings.

Say Thank You!

China job fair

SUCCESS MINDSET #2

Invests in EDUcation(vs entertainment)

37

“Masa” mentality

• Spend for things they believe they

“need”:

• Colored TV /DVD

• Splurge on celebrated occasions: Christmas, New Year, Valentine (Western influenced);

fiesta, jueteng (Native Filipino)

37

38

Lower/Middle Class Segment

• Why downwardly mobile?

• Because of their values and beliefs that are

anchored on magic and luck.

• So frequenters of bingo

game halls and lotto

38

Invest in books!

Like..E-Myth by

Michael Gerber

And

GoNegosyo books!

Guerrilla Marketing series

EVERY FRIDAY – PHIL DAILY INQUIRER

BUSINESS SECTION

11

Leadership series of books by John Maxwell

FREE!Text your name, company,

feedback, and email address to:

+0920-9519618Get FREE copy of this presentation.

12 who text also get FREE copy of

my booklet –

Ang Buhay na Hindi Bitin

Magsubscribe sa

Wealthy & Wais text service.

Just text WEALTHY

and send to 2910 (Smart?Globe to ff)

Simple lang!

Get daily encouragement

on how to wisely

manage

your finances for

just P2.50@day.

Magsubscribe sa

Go Negosyo Text Tips service.

Just text Go Nego

and send to 2910 (Smart?Globe to ff)

Simple lang!

Get daily encouragement

on how to start up and run

a business for

just P2.50@day.

Help Heal With words of HOPE

www.saltandlight.ph

FREE! Text your name, company

and email address to me:

+0920-9519618Get FREE copy of this presentation.

+ First 21 who text also get FREE copy

(Send text only

after my presentation.)

22nd texter onwards gets free ebook

MINDSET #3:

Nangangarap

{Dreamer}

Bebot: ―Pangarap ko to earn

P250,000 a month – like my Papa!‖

Tata: ―Wow! You’re Papa is making

P250,000 a month?‖

Bebot: Ah, hindi pangarap din niya

kumita ng P250,000 a month‖

Why are you here?

How did you get here?

What is your goal?

Do you have it written down?

―Life goals are dreams with

deadlines‖

-Dream BIG! -…But start small

-- e.g. TEED @ Limketkai and GV sa Don Mariano

“Everything that we

could do wrong, we did

wrong...”

Started all over again eager

about our purpose and dream

(not money)

“Some people, eager for

money, have wandered

from the faith and pierced

themselves with many

griefs.” (NIV, 1 Timothy 6:10)

How Salt & Light Ventures became

#1 niche seminar producer and

promoter

We started small

and dreamed BIG

Start up: Salt & Light Ventures 2000

How do I

grow this

business?

Start small: 15 to 50

people workshops

How do I

grow this

business?

Then… 100 to 250 people

seminars

Then… 300 to

500 to 1,000

people

conferences

Okay – let’s go! Think BIG:

Araneta Coliseum and PICC

10 years after the “most successful failure” concert

business in CDO…a seminar with 14,000 people!

PICC: 4,000 people

Total for 2 days: 18,000 people

Another dream:

Project ―AUTHOR‖

I also started small

and dreamed BIG.(And I wrote it down!)

EVERY FRIDAY – PHIL DAILY INQUIRER

BUSINESS SECTION

I'm Inspired! - My 3 Most Successful Failures - (c) Ardy Roberto 2010.

ardyroberto.org

Mangarap {Dream!}

Is your dream worth achieving?

Is it going to help other people?

Will achieving your dream help make

the world a better place?

MINDSET #1: M – B – A : M – Mangarap {Dream!}

Edwin Pages

story:

from

―beerhouse‖

business to

Online real

estate

magnate

-Edwin Pages

Success MINDSET #4

Invests in relationships

Ask yourself:

How can I help others become

successful?

Success MINDSET #4


How can I help others become successful?

Training

Coaching

Mentoring

Success MINDSET #4


How can I help others become successful?

“There is no success

without a successor” – Peter Drucker

Success MINDSET #5

Thinks “entrepreneurial”

vs “self-employed”

(what’s the difference?)

Success MINDSET #5Thinks “entrepreneur”vs “self-employed”

Who here are entrepreneurs?

Who are self-employed?

Entrepreneurial MINDSET

A self-employed person works

IN his business

An entrepreneur works

ON his business

Success MINDSET #5Thinks “entrepreneur”vs “self-employed”

Take the vacation test:

Who here can go on

vacation/leave for ______

and his/her business is will

keep on running profitably?

Story of Popoy

The self-employed

graphic artist

Worked 12-16 hrs a day—doing everything—

lay-out design, collecting, driving, etc. to pay

himself a salary. If he goes on leave for one

week, what happens to his business?


Own your business,

don’t let your business

OWN YOU!

Entrepreneurial MINDSETOwn your business, don’t let your business OWN YOU!

Ask yourself these (Gerber)

questions:

How can I get my business to work,

but without me?How can I get my people to work, but

without my constant interference?

How can I systematize my business

like a franchise?

Entrepreneurial MINDSETOwn your business, don’t let your business OWN YOU!

Ask yourself these (Gerber) questions:

How can I own my business, and

still be free of it?

How can I spend my time doing the

work I love to do rather than the work I

have to do?


Work ON your business by

creating systems.

Hire, delegate, outsource,

don’t do everything

yourself.


To avoid burn out...

FIRE yourself!

Find a way to make the

business run without

you.(April 8 story)


Bottomline:

Your business is NOT

your life.

Dec „99-May 2000

Crisis situation – Very ill, suspected to have bone cancer or leukemia

MyHeartofHealing.com (c) Ardy Roberto 2008 -

buy the Heart of Healing at OMF.com

MyHeartofHealing.com (c) Ardy Roberto 2008 - buy

the Heart of Healing at OMF.com

“Missed diagnosis”

June 2000

“SLE”

Systemic Lupus:

Attacked multiple organs, espkidneys, nervous system, etc

Very bad prognosis..



October

My “Miracle”:

Patient

• Kidney damage reversed

• No chemotherapy

• No Dialysis

• Minimal medication

• Lupus quiet since 2000



2001 onwards

My “Miracle” Patient



Living...second life



Dream trips

My “Miracle” Patient @ Sea of Galilee



Dream trips – Egypt/ Israel 2005

My “Miracle” Patient @ Sea of Galilee



10

3

Raising Funds by Producing, Organizing and

Promoting Events (c) Ardy Roberto 2008

My miracle patient



―God has a purpose behind

every problem. …He uses

circumstances to

develop our character.‖ - Rick Warren, The Purpose Driven Life

―Consider it pure joy…whenever

you face trials of many kinds,

because you know that the

testing of your faith

develops perseverance.‖

James 1:2,3


Your business is NOT

your life.

Adolf Merckle (World‟s 94th richest,

Germany‟s 5th richest) stressed out by

financial crisis: Commits Suicide (Jan 6-09)


Your business is NOT your life:

―Once the business threatens to

break-up our marriage, I will close or

sell the business. I choose FAMILY

over the business.‖

Entrepreneurial

MINDSET

Work ON your

business not IN:

•Place systems

•Place a team

•Coach

•Let go…


Work hard ON your business in

the first few years so that it can

run profitably and successfully

WITHOUT YOU for the next few

decades. (Or enables you to

SELL the business, so that your

money starts working for you)

Entrepreneurial MINDSET:

Your business is not your life

Set your mind on not just

being a successful entrepreneur,

But on being the most...

Loving spouse, or parent, or

brother, or sister, or son or

daughter…


Your business is not your life

At the end of your life, what

matters most is the love and

respect of those who matter most.

So make sure that you own the

business and the business does

not own you…(don’t fall in love

with your business or else…)


RECAP:

FIVE Entrepreneurial Mindsets:

1. Attitude of Gratitude

2. Invests in Education

3. Dreams Big (Starts Small)

4. Invests in Relationships

5. Thinks of how to fire himself. Thinks

―entrepreneurial‖ not self-employed. Works ON the business (to duplicate it or

sell it) not IN the business. Because his

business is not his life.

11

8

Raising Funds by Producing, Organizing and

Promoting Events (c) Ardy Roberto 2008

Ardy Roberto

MarketingRx Co-Columnist

Co-Founder –

Salt & Light Ventures and Inspire!

[email protected]

+0920-9519618

mailto:[email protected]

mailto:[email protected]

gonegosyo franchise expo-mindsets of entreps-wtc-nov 19, 2010-ardy roberto

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