Gone Viral

JA Excelling through Ethics

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ALS Ice Bucket Challenge

• How many of you heard about the challenge?

• How many of you participated in it?• How does this challenge illustrate how

things can go viral?

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Things to consider while watching three short videos:

• Had you ever seen or heard the story?• What are the Ethical Factors in the story?• How did the story go viral?• Does the reach surprise you (number of

viewings, etc.)?

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Random Act of Kindnesshttp://www.jasd.org/Volunteers/JAJobShadow.html

The video will automatically open with a 30 second advertisement that proceeds the clip

(1:33 minutes)

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Random Act of Kindness

Had you ever seen or heard this story?

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Random Act of Kindness

What are the ethical factors in this story?

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Random Act of Kindness

How did this story go viral?

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Random Act of Kindness

Does the reach surprise you (number of viewings, etc.)?

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Doing the Right Thing

http://www.jasd.org/Programs/content/ETEVolMaterials.html

Scroll down and click on this video:

(stop at 3:00 minutes)

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Doing the Right Thing

Had you ever seen or heard this story?

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Doing the Right Thing

What are the ethical factors in this story?

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Doing the Right Thing

How did this story go viral?

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Doing the Right Thing

Does the reach surprise you (number of viewings, etc.)?

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Selfiehttp://www.jasd.org/Programs/content/ETEVolMaterials.html

Scroll down and click on this video:

(1:45 minutes)

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Selfie

Had you ever seen or heard this story?

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Selfie

What are the ethical factors in this story?

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Selfie

How did this story go viral?

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Selfie

Does the impact or reach surprise you?

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Wrap-Up

What are the Key Take-Aways from this activity?