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Industry Influencers

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Industry Influencers

Tools Used

SummaryVertical Influencers Found

Yoga, Pilates, Barre Method 27 websites

31 Studios in LA

Spa/Resort & Wellness 27 websites

Cycling or Independent Bike Dealers 100 websites

Outdoor/Lifestyle 50 websites

Sporting Goods 5 websites

Fitness/Health Clubs 50 websites

Total Influencer Sites Found: 1,099

Cycling– Site #1

• Lots of nutrition product reviews• Location: Chicago, Illinois• Father of 4 children• Run, hike, bike, ski, sail, yoga, camp,

swim• Married to founder of Women’s

Endurance Gear• Chicago Running Bloggers

Page Rank:

3

Social Media Metrics

400 Followers

2,006 Followers

374 Followers 3,775,751 views

470 connections

1,870 Followers

Cycling– Site #1 Ctnd.

FitFluential Ambassador• Worldwide network of influential

fitness enthusiasts • 10,000+ members and 1000+

Ambassadors• Reach: millions per month

1,022 Followers

Social Media Metrics

28,334 Likes

33,400 Followers

88,000 Followers

284 Followers 28,153 views

36,532 Followers

2,112 Subscribers

• Digital campaigns• Sponsored online marketing:

newsletters, digital posts, Twitter chats

• Exclusive discount marketing• Product awareness• Brand event promotion

Cycling– Site #2 Page Rank:

3

• Recreational cyclist• Location: Austin,

Texas

675 Followers

Social Media Metrics

Cycling– Site #3 Page Rank:

3

• Location: Nimes, France• Done trips in North America,

Asia, Australia and Europe• Male cyclist married to artist

Contributor to health advocacy blog:

Boutique bike tour company offering guided and self-guided cycling tours in sunny Southern France

627 Likes

Social Media Metrics

Cycling– Site #4 Page Rank:

9

• Male cyclist• Location: Canada

Social Media Metrics

11,293 Profile Views

Cycling– Site #5

• Mountain biking, distance runner, triathlete

• Location: Houston, Texas

Social Media Metrics

1,582 Likes

Page Rank:

1

Yoga – Site #1

• Site provides 2,500 online yoga classes

• HQ: Santa Monica

Social Media Metrics

279,886 Likes

22,500 Followers44,400 Followers

Yoga – Site #2

• Print and online periodical

• 30 years reporting on the yoga movement

• HQ: San Francisco

Social Media Metrics

1,404,690 Likes

22,500 Followers

223,000 Followers

1,339,387 Followers 15,312,882 views

67,778 Followers

31,093 Subscribers

Page Rank:

6

Yoga – Site #3

• “Making mindfulness happen everyday”

• Woman blogger • HQ: Virginia• Gluten-free,

vegetarian, plant-based dietSocial Media Metrics

1,549 Likes

153,510 Likes

Yoga – Site #4

• Tips, tools & wisdom on yoga, books and technology

• Male yogi• HQ: Provo, Utah

Social Media Metrics

10,474 Likes

333 Followers

90,800 Followers

474 Followers 351,008 views

5,908 Followers

Page Rank:

4

Yoga – Site #5

• Female yogi providing yoga retreats

• Named best fitness getaway by SHAPE magazine

• HQ: Bozeman, Montana

• Yoga entrepreneur and teacher, mother, outdoorsy, eco-conscious

Social Media Metrics

4,051 Likes

1,082 Followers

309 Followers

6,477 Profile Views

220,258 Likes77,400 Followers33,000 Followers20,000 Followers

Page Rank:

2

Fitness/Health ClubsSite #1

• Writing about fitness from a feminist perspective

• Journalist, news writer and editor for TV, triathlete

• HQ: Tampa Bay, Florida

Social Media Metrics

6,654 Likes

Page Rank:

4

Work appeared in:

Fitness/Health ClubsSite #2

• Empower people to take full responsibility for their own health

• Critically rethink everything we’ve assumed to be true about health and wellness

• 60+ male athlete: cross-country, distance running

• Writer of a health book and creator of a fitness supplement

Social Media Metrics

167,672 Likes

88,000 Followers

198,294 Followers 1,167,475 views

17,969 Followers

12,759 Subscribers

Fitness/Health ClubsSite #3

• Q: Equinox’s editorial site

• Change the conversation on fitness and wellness by presenting it in an elevated way

Social Media Metrics

157,418 Likes

2,350 Followers

58,800 Followers

4,407 Followers

55,192 Subscribers

Page Rank:

4

Fitness/Health ClubsSite #4

• World’s leading running magazine that informs, advises and motivates runners of all ages and abilities

Social Media Metrics

1,478,586 Likes

95,600 Followers

958,000 Followers

380,630 Followers 10,094,827 views

134,133 Followers

Page Rank:

7

Part of Rodale Inc. Brands

Fitness/Health ClubsSite #5

• Blog dedicated to healthy living and sharing nourishing (mostly gluten free) recipes

• Recipe creator, photographer and yoga sculpt instructor

• HQ: Minneapolis, Minnesota

Social Media Metrics

12,064 Likes

7,755 Followers

5,658 Followers

14,202 Followers

Spa, resort and wellnessSite #1

• Mom dealing with depression and child with Asperger’s, elementary school teacher

Social Media Metrics

Page Rank:

1

865 Profile Views15,708 Blog Hits

Spa, resort and wellnessSite #2

• Mother of one• Writer of book, “One

Mom’s Journey to Motherhood: Infertility, Childbirth Complications and Postpartum Depression, Oh My!”

Social Media Metrics

Page Rank:

1

72,064 Visitors

Spa, resort and wellnessSite #3

• Promote peace around the world by promoting peace at home

Social Media Metrics

716 Likes

542 Followers

118 Followers

Page Rank:

1

Spa, resort and wellnessSite #4

• Young female blogger: writer, mother, graduate student, photographer, volunteer and widow

Social Media Metrics

363 Likes

202 Followers

434 Followers

Page Rank:

2

• Premium ad network for women bloggers

• Blog-based sponsor programs• Bloggers are paid revenue

from ad campaigns

Spa, resort and wellnessSite #5

• Married mother of two• Location: Atlanta, Georgia• Reach: 9,000 people per month• Host products for review that

include a giveaway for readers• Sponsor conferences where

attendees can see product

Social Media Metrics

463 Likes

5,268 Followers

804 Followers

Critic

Worked with brands such as:

Radio Show

Outdoor/LifestyleSite #1

• See amazing photos and videos of journeys and get trip ideas for your own adventures

• Hiking, mountain climbing, backpacking, camping, kayaking, golfing, skiing, boating, hockey

• Location: New Hampshire and New England

Page Rank:

2

211 Likes

Social Media Metrics

Outdoor/LifestyleSite #2

• Photographs and blog entries around Montana outdoors

• Natural world ultimately sustains us in both body and spirit

Page Rank:

4

Outdoor/LifestyleSite #3

• Male naturalist• 21 different writers• 100 Most Information Blogs in

the World by Carnegie Mellon• Top 40 All-Star Bloggers Over 40

• Best writing on the web related to nature and outdoor activities

• Location: New York

Page Rank:

5

Social Media Metrics

15,401 Likes

1,865 Followers

Outdoor/LifestyleSite #4

• Paddling enthusiasts• #1 resource for canoe and

kayak paddlers and a community for paddlers to share ideas and get advice

Social Media Metrics

70,959 Likes

2,252 Followers

302 Followers 261,879 views

Page Rank:

4

Outdoor/LifestyleSite #5

• Male outdoors enthusiast• Frivolous experiences,

hedonistic escapades, adventurous exploits

• Location: Bay Area, California

Page Rank:

4

Social Media Metrics

8,498 Profile Views

Sporting GoodsSite #1

• Fishing, archery, hunting, paintball

• Location: New Hampshire

Page Rank:

2

1,526 Likes

Social Media Metrics

Sporting GoodsSite #2

• Full line fishing tackle shop selling downriggers, rods, reels, accessories & lures for fresh or saltwater fishing

• Location: Washington

Page Rank:

3

2,959 Likes

Social Media Metrics

Sporting GoodsSite #3

• Family-owned full line internet sporting goods retailer

• HQ: Pennsylvania• Football, baseball,

basketball, lacrosse, field hockey, apparel and fan gear

Page Rank:

3

28,624 Likes

Social Media Metrics

5,866 Followers

Sporting GoodsSite #4

• For over 40 years, SGB has been read by independent and multiple sports retails buyers.

• Location: United Kingdom

Page Rank:

2

Sporting GoodsSite #5

• Location: Glen Mills, Pennsylvania• 33,000 pages indexed

Page Rank:

4

Recommendation: Vegan Blogs

Industry Influencers