golf wasatch · golf wasatch results 0 100 200 300 400 500 600 700 800 # of gw golfers #...
TRANSCRIPT
Created in 2001 to promote the county’s stellar mountain golf product
First consortium of hotels, lodging properties and private/state entities
Aim is to fill unused tee time inventory with destination golfers
Program runs through a cooperative, central reservation system
Golf Wasatch
Golf Wasatch Campaign
•30,000 postcards mailed out-of-state•Ad placed in Golf Today Magazine•Member lodging properties distribute •620 participants to date (428 in’06)•$50,000 campaign ($25K UOT match)• 11 states represented so far – TX largest
Golf Wasatch Program Brochure
Golf Wasatch Results
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# of GW Golfers # Out-of-StatesParticipating
2005
2006
May '07
2007 Es t.
2008 Proposed
2007 Revenue: $850 X 700 GW Participants = $595,000.00
Media Coverage and Valuation