golf insider 2015 media kit

Your Source For The Beach’s Best Golf

MYRTLE BEACH

Fall 2013

Pawleys Plantation

Celebrates 25 Years

Fall’s Top 25

Courses with the most

positive feedback from

players, just like you.

Is There A Career In

Golf In Your Future?

Learn how to get your

foot in the door.

Informational Media

MECHANICAL REQUIREMENTS Full Page

Trim Size – Single Bleed: 5.375” x 8.375” Full Page (No Bleed): 4.875” x 7.75” Full Page (With Bleed): 5.625” x 8.5” Half Page (No Bleed): 4.8” x 3.8” Double Page

Trim Size – 2 page Spread: 10.75” x 8.375” 2-‐ page Spread (No Bleed): 10.25” x 7.75” (.25” gutter) 2-‐ page Spread (With Bleed): 11” x 8.5” (.25” gutter) * Bleeds must allow .125” on all four sides. *Center spread specs need to be altered to 9.75” x 7.625” due to shingling. *Please keep all bleeds with a live area of .375” from all edges. Coupon Section – Summer Issue Only 2.5” x 3.75” (no bleeds) Accepted File Formats § All graphics should be submitted in eps tif or pdf formats, files must be 300dpi resolution.

§ If using Quark extensions, please include all extensions.

§ Color photos should be saved in CMYK mode Black and white photos in grayscale tif format.

§ Eps files should be converted to outlines before being submitted

§ PDF’s must be saved as high-‐resolution CMYK images. Please use the Print Optimized option in Distiller. We are unable to make changes to pdf files, therefore any changes will require that a new file be submitted.

Full Page (No Bleed) 4.875” x 7.75”

Accommodation Listing

Preformatted -‐ Area 4.875” x 1.75” Please provide: One high-‐ resolution image scalable to 2.55” x 1.5” Address – Phone Number – Web site Fifty word description

Restaurant Listing


Spring 2014

2014’s Hottest Clubs, Golf Accessories & ApperalPGA Merchandise Show

Welcome Natalie GulbisNew Spokesperson for MyrtleBeachTrip.com

MYRTLE BEACH

Legends Golf ResortEverything a Group Leader Is Looking For

spring 14.indd 1 3/4/14 3:47 PM

Arcadian ShoresCelebrating 40 Years

2013 Myrtle Beach Golf Course of the YearBarefoot Resort & Golf’s Dye Course

MYRTLE BEACH

Clark’s Seafood & Chop HouseChef Aaron Gray - Fresh Food and Fresh IdeasPrime Times Signature Courses

Kids’ Play Free - Summer of Endless Golf

Summer / Fall 2014

MBGolfInsider.com

Golf Insider – Myrtle Beach will deliver multi-media solutions with a compelling advertising / market-ing program to assist all our clients in filling its tee sheet and restaurants, driving package play and room nights, and continue to influence the golf consumer. We will use our traditional print (“the magazine”), our Internet platforms, social media partners and e-newsletter connectivity to accomplish these goals. In summary, we will leverage all of Golf Insider resources to generate a “call to action” from your sought after demographic.

Distribution250+ key locations from Georgetown, SC to Wilmington, NC including welcome centers, chambers of commerce and strategic high traffic locations: major hotels, condominium rental offices, golf courses, retail golf shops, real estate agen-cies, and restaurant night life locations.

Additional distribution includes consumer golf shows throughout the US and Canada. Golf Insider -Myrtle Beach is also direct mailed to subscribers, travel agencies and convention groups.

Our staff then devotes personal time to do ‘table spreads’ at area hospitals, medical, dental and chiropractic offices, health clubs, barber shops and beauty salons, sports bars and night clubs…anywhere and everywhere a golfer might frequent.

Additional “out of market” distribution is done by our affiliate partner Logan’s Roadhouse restaurants 16 locations throughout the Carolinas.

Our current alliance with U-SAVE Car & Truck Rental has all customers checking in at their Myrtle Beach locations receive a copy of Golf Insider – Myrtle Beach.

Back Cover .................................................Inside Back Cover .....................................Inside Front Cover ...................................Page 3 .........................................................Full Pg. Display Ad ..................................Full Pg. Spotlight ......................................Half Pg. Display Ad .................................Half Pg. Spotlight .....................................Restaurant Listing ....................................Accommodation Listing .........................

Creative Due Proofs Out Proofs In On Shelves 14 - Jan 26 - Jan 30 - Jan 8 - March14 - April 27 - April 1 - May 8 - June 7 - Sept 21 - Sept 25 - Sept 19 - Oct

2015 Print Schedule

Advertising Features

50 Golf Insider - Myrtle Beach Spring 2013

Azalea Sands North Myrtle Beach, SC

2100 Hwy. 17 S.

(843) 272-6191AzaleaSandsGC.com

Par: 72 Slope: 126

USGA Rating: 69.9

Architect................ Gene Hamm

Architect Gene Hamm designed a fun course that can be easily played in a three

to four hour time period, a fact sure to bring a smile to even the most impatient

golfer’s face. At Azalea Sands each holes has a newness of it’s own. Th position of

the course’s fairways and green-side bunkers make it especially “player friendly”.

This is because Azalea Sands is one of the few courses that has NO homes, condos

or backyards to impede the progress of your game.

Amenities: Golf Shop, Snack Bar, Practice Area

Since 1968, Beachwood Golf Club has offered players of all skill levels some of the

most challenging — and fun — golfing in North Myrtle Beach. Our beautifully

designed 18-hole championship course, the inspired plan of renowned architect

Gene Hamm, is unchanged entering our 45th year in operation. No houses, no

condos. Just 180 perfectly manicured acres of sparkling lakes, towering Carolina

pines and brilliant floral displays, including azaleas and crepe myrtles. And we’re

conveniently located right on Highway 17, in the heart of North Myrtle Beach.

Amenities:Golf Shop, Snack Bar, Practice Area, Driving Range

Beachwood North Myrtle Beach, SC

1520 Highway 17 S

(800) 526-4889BeachwoodGolf.com

Par: 72 Slope: 120

USGA Rating: 71.4

Architect............. Gene Hamm

spring.indd 50

2/8/13 11:49 AM

THE NEW LETHAL.OUR MOST INNOVATIVETOUR BALL EVER.

1 Golf Insider - Myrtle Beach Fall / Winter 2012

The 18-Hole Course with the Grand Strand’s Toughest Final Three. Built in 1971 and reno-vated from the tees to the greens, along with the clubhouse, in 2001. It’s beautifully surrounded by a Carolina pine forest that shelters dozens of bird species, which present a musical backdrop for all golf games. Hearty cypress trees emerge like line-backers from freshwater ponds and wispy willow trees sway in the gentle breezes, creating natural challenges and obstacles. The gentle contours and generous playing areas are the ingredients for a pleasant round.Kick back and relax after your round be sure to take advantage daily specials, in the 19th hole Lounge. The octagonal-shaped lounge offers an enviable vantage point of the course to reflect on the days round.

Little River, SC3820 Fairway Drive (800) 543-3113(843) 249-1449eaglenestgolf.com Par: 72 Slope: 120USGA Rating: 69.9Architect.................. Gene Hamm

Eagle Nest

$5 OFF AM & PM RateGood For Entire Group. Not Valid With Any Other Discount or OfferExpires 12/31/2013

Amenities:Golf Shop, Grill, Practice Area

Social Media Platform & Web Platform

$3,850$3,225$3,225$2,825$2,480$2,275$1,780$1,500$ 425$ 425

Fonts » Source Sans Pro (Regular, Semibold), Mrs Lollipop (Regular), Aracne Regular Italic

(Italic), Trade Gothic (Bold Condensed No. 20)

Images » golfad_R2.psd (CMYK; 400 ppi; 100%)

Inks » 4C Cyan, Magenta, Yellow, Black

9905_Spirit_Golf_PrintAd_RUN.indd R

JobClient

Media Type

BleedTrimLive

Publication

Creative DirectorDesigner

Account ManagerStudio Artist

Print ProductionProofreader

9905Spirit

CS6

5.625” x 8.625”5.375” x 8.375”4.875” x 7.875”

None

NoneNoneJohn HornadayMarie AholtNoneAll

Notes » Print Ad.

JOB INFO FONTS & IMAGESAPPROVAL & NOTES

SAVED 5-13-2014 4:44 PM | BY Marie Aholt | PREVIOUSLY BY Marie Aholt | FILES SENT VIA None » Contact John Hornaday · None · [email protected] ROUND

On your next golf trip, don’t bust your budget just getting to the course. Fly Spirit and save your money for what really matters: more golf. We fly to some of the nation’s best golfing towns, like Myrtle Beach, Orlando, and Phoenix. Grab your buds, grab your clubs, and book a trip today at Spirit.com.

From runway to FairwayFairwayLOW FARES SHOULD BE PAR FORE THE COURSE

PREFLIGHT ONLY - DO NOT PRINT

S:4.875”

S:7.875”

T:5.375”

T:8.375”

B:5.625”

B:8.625”

Some discounts, coverages, payment plans and features are not available in all states or all GEICO companies. GEICO is a registered service mark of Government Employees Insurance Company, Washington, D.C. 20076; a

Berkshire Hathaway Inc. subsidiary. GEICO Gecko ©1999-2014. © 2014 GEICO

Slice to Draw.

Change for the better.Switch and you could save with GEICO.

geico.com | 1-800-947-AUTO | local offi ce

Golf Insider - Myrtle Beach Summer / Fall 201430

Taking its place alongside the award-winning Heathland and Moorland courses, Parkland is quickly establishing itself as the most exciting new course in Myrtle Beach. Offering distinct contrasts to the first two Legends courses, Park-land demonstrates the diversity and beauty of the natural terrain with contoured, tree-lined fair-ways, vast natural areas, deep-faced bunkers and massive, multi-level greens.

Opened for play in October 1992, Parkland is modeled after the style of architects Alister MacKenzie, (Augusta National) and George Thomas (Riviera Country Club).

Playing the unforgettably challenging fairway and green-side bunkering requires a deft touch off the tee and on the approach. From tee to green, strategy will be the order of the day on this stunning, par-72 playing field.

Amenities: Golf Shop, On-Site Lodging, Restaurant, Golf School, Lighted Practice Complex

Parkland at Legends Resort

Myrtle Beach, SC1500 Legends Road(800) 990-8992LegendsGolf.com

Par: 72 Slope: 130USGA Rating: 71.2

Architect.............. Larry Young

summer14.indd 30 6/27/14 12:54 PM

33www.mbgolfinsider.com32 Golf Insider - Myrtle Beach Spring 2014

The SHAFT is WHERE it’s ATRecently you have heard in the

news how Tiger and Phil love their new drivers... what they really like is the new shaft on their drivers. The driver head provides the loft to your drives, it’s the shaft that gives you the control and distance.

BlackOps shafts are made of the highest quality carbon available. By using the highest grade of Japanese graph-ite, 4000 Ton (T) graphite, versus the filler composites that most manufactures use, we have set the highest standard for quality.

So if you are happy with your existing driver but want more distance and control, re-shaft it for less than buying that latest new driver head.

BlackOps has a 100% guarantee that is not offered by anyone else in the industry. We will exchange your shaft if you are not fitted properly, at no additional cost

to you. This secures your buying power and enables you to get the

EXACT shaft to fit your needs.

*Please contact us within 30 days if you are unsatisfied.

BlackOpsGolfCompany.com855-242-2982

Now available at both Myrtle Beach locations.

BlackOps also offers accessories. For a limited time we will donate to the

Folds of Honor Foundation, $3 for the purchase of any hat or headcover and

$10 for any shaft purchase.

A complimentary club head adapter provided with each BlackOps shaft

purchase. Available in all makes and models. A $45 value!

Golf Insider – Myrtle Beach will deliver multi-media solutions with a compelling advertising / market-ing program to assist all our clients in filling its tee sheet and restaurants, driving package play and room nights, and continue to influence the golf consumer. We will use our traditional print (“the magazine”), our Internet platforms, social media partners and e-newsletter connectivity to accomplish these goals. In summary, we will leverage all of Golf Insider resources to generate a “call to action” from your sought after demographic.

Distribution250+ key locations from Georgetown, SC to Wilmington, NC including welcome centers, chambers of commerce and strategic high traffic locations: major hotels, condominium rental offices, golf courses, retail golf shops, real estate agen-cies, and restaurant night life locations.

Additional distribution includes consumer golf shows throughout the US and Canada. Golf Insider -Myrtle Beach is also direct mailed to subscribers, travel agencies and convention groups.

Our staff then devotes personal time to do ‘table spreads’ at area hospitals, medical, dental and chiropractic offices, health clubs, barber shops and beauty salons, sports bars and night clubs…anywhere and everywhere a golfer might frequent.

Additional “out of market” distribution is done by our affiliate partner Logan’s Roadhouse restaurants 16 locations throughout the Carolinas.

Our current alliance with U-SAVE Car & Truck Rental has all customers checking in at their Myrtle Beach locations receive a copy of Golf Insider – Myrtle Beach.

Back Cover .................................................Inside Back Cover .....................................Inside Front Cover ................................... .........................................................Full Pg. Display Ad ..................................Full Pg. Spotlight ......................................Half Pg. Display Ad .................................Half Pg. Spotlight .....................................Restaurant Listing ....................................Accommodation Listing .........................

Creative Due Proofs Out Proofs In On Shelves 14 - Jan 26 - Jan 30 - Jan 8 - March14 - April 27 - April 1 - May 8 - June 7 - Sept 21 - Sept 25 - Sept 19 - Oct

2015 Print Schedule

Advertising Features

50 Golf Insider - Myrtle Beach Spring 2013

Azalea Sands North Myrtle Beach, SC

2100 Hwy. 17 S.

(843) 272-6191AzaleaSandsGC.com

Par: 72 Slope: 126

USGA Rating: 69.9

Architect................ Gene Hamm

Architect Gene Hamm designed a fun course that can be easily played in a three

to four hour time period, a fact sure to bring a smile to even the most impatient

golfer’s face. At Azalea Sands each holes has a newness of it’s own. Th position of

the course’s fairways and green-side bunkers make it especially “player friendly”.

This is because Azalea Sands is one of the few courses that has NO homes, condos

or backyards to impede the progress of your game.

Amenities: Golf Shop, Snack Bar, Practice Area

Since 1968, Beachwood Golf Club has offered players of all skill levels some of the

most challenging — and fun — golfing in North Myrtle Beach. Our beautifully

designed 18-hole championship course, the inspired plan of renowned architect

Gene Hamm, is unchanged entering our 45th year in operation. No houses, no

condos. Just 180 perfectly manicured acres of sparkling lakes, towering Carolina

pines and brilliant floral displays, including azaleas and crepe myrtles. And we’re

conveniently located right on Highway 17, in the heart of North Myrtle Beach.

Amenities:Golf Shop, Snack Bar, Practice Area, Driving Range

Beachwood North Myrtle Beach, SC

1520 Highway 17 S

(800) 526-4889BeachwoodGolf.com

Par: 72 Slope: 120

USGA Rating: 71.4

Architect............. Gene Hamm

spring.indd 50

2/8/13 11:49 AM

THE NEW LETHAL.OUR MOST INNOVATIVETOUR BALL EVER.

1 Golf Insider - Myrtle Beach Fall / Winter 2012

The 18-Hole Course with the Grand Strand’s Toughest Final Three. Built in 1971 and reno-vated from the tees to the greens, along with the clubhouse, in 2001. It’s beautifully surrounded by a Carolina pine forest that shelters dozens of bird species, which present a musical backdrop for all golf games. Hearty cypress trees emerge like line-backers from freshwater ponds and wispy willow trees sway in the gentle breezes, creating natural challenges and obstacles. The gentle contours and generous playing areas are the ingredients for a pleasant round.Kick back and relax after your round be sure to take advantage daily specials, in the 19th hole Lounge. The octagonal-shaped lounge offers an enviable vantage point of the course to reflect on the days round.

Little River, SC3820 Fairway Drive (800) 543-3113(843) 249-1449eaglenestgolf.com Par: 72 Slope: 120USGA Rating: 69.9Architect.................. Gene Hamm

Eagle Nest

$5 OFF AM & PM RateGood For Entire Group. Not Valid With Any Other Discount or OfferExpires 12/31/2013

Amenities:Golf Shop, Grill, Practice Area

Page Examples

$3,850$3,225$3,225$2,825$2,480$2,275$1,780$1,500$ 425$ 425

Fonts » Source Sans Pro (Regular, Semibold), Mrs Lollipop (Regular), Aracne Regular Italic

(Italic), Trade Gothic (Bold Condensed No. 20)

Images » golfad_R2.psd (CMYK; 400 ppi; 100%)

Inks » 4C Cyan, Magenta, Yellow, Black

9905_Spirit_Golf_PrintAd_RUN.indd R

JobClient

Media Type

BleedTrimLive

Publication

Creative DirectorDesigner

Account ManagerStudio Artist

Print ProductionProofreader

9905Spirit

CS6

5.625” x 8.625”5.375” x 8.375”4.875” x 7.875”

None

NoneNoneJohn HornadayMarie AholtNoneAll

Notes » Print Ad.

JOB INFO FONTS & IMAGESAPPROVAL & NOTES

SAVED 5-13-2014 4:44 PM | BY Marie Aholt | PREVIOUSLY BY Marie Aholt | FILES SENT VIA None » Contact John Hornaday · None · [email protected] ROUND

On your next golf trip, don’t bust your budget just getting to the course. Fly Spirit and save your money for what really matters: more golf. We fly to some of the nation’s best golfing towns, like Myrtle Beach, Orlando, and Phoenix. Grab your buds, grab your clubs, and book a trip today at Spirit.com.

From runway to FairwayFairwayLOW FARES SHOULD BE PAR FORE THE COURSE

PREFLIGHT ONLY - DO NOT PRINT

S:4.875”

S:7.875”

T:5.375”

T:8.375”

B:5.625”

B:8.625”

Some discounts, coverages, payment plans and features are not available in all states or all GEICO companies. GEICO is a registered service mark of Government Employees Insurance Company, Washington, D.C. 20076; a

Berkshire Hathaway Inc. subsidiary. GEICO Gecko ©1999-2014. © 2014 GEICO

Slice to Draw.

Change for the better.Switch and you could save with GEICO.

geico.com | 1-800-947-AUTO | local offi ce

Golf Insider - Myrtle Beach Summer / Fall 201430

Taking its place alongside the award-winning Heathland and Moorland courses, Parkland is quickly establishing itself as the most exciting new course in Myrtle Beach. Offering distinct contrasts to the first two Legends courses, Park-land demonstrates the diversity and beauty of the natural terrain with contoured, tree-lined fair-ways, vast natural areas, deep-faced bunkers and massive, multi-level greens.

Opened for play in October 1992, Parkland is modeled after the style of architects Alister MacKenzie, (Augusta National) and George Thomas (Riviera Country Club).

Playing the unforgettably challenging fairway and green-side bunkering requires a deft touch off the tee and on the approach. From tee to green, strategy will be the order of the day on this stunning, par-72 playing field.

Amenities: Golf Shop, On-Site Lodging, Restaurant, Golf School, Lighted Practice Complex

Parkland at Legends Resort

Myrtle Beach, SC1500 Legends Road(800) 990-8992LegendsGolf.com

Par: 72 Slope: 130USGA Rating: 71.2

Architect.............. Larry Young

summer14.indd 30 6/27/14 12:54 PM

33www.mbgolfinsider.com32 Golf Insider - Myrtle Beach Spring 2014

The SHAFT is WHERE it’s ATRecently you have heard in the

news how Tiger and Phil love their new drivers... what they really like is the new shaft on their drivers. The driver head provides the loft to your drives, it’s the shaft that gives you the control and distance.

BlackOps shafts are made of the highest quality carbon available. By using the highest grade of Japanese graph-ite, 4000 Ton (T) graphite, versus the filler composites that most manufactures use, we have set the highest standard for quality.

So if you are happy with your existing driver but want more distance and control, re-shaft it for less than buying that latest new driver head.

BlackOps has a 100% guarantee that is not offered by anyone else in the industry. We will exchange your shaft if you are not fitted properly, at no additional cost

to you. This secures your buying power and enables you to get the

EXACT shaft to fit your needs.

*Please contact us within 30 days if you are unsatisfied.

BlackOpsGolfCompany.com855-242-2982

Now available at both Myrtle Beach locations.

BlackOps also offers accessories. For a limited time we will donate to the

Folds of Honor Foundation, $3 for the purchase of any hat or headcover and

$10 for any shaft purchase.

A complimentary club head adapter provided with each BlackOps shaft

purchase. Available in all makes and models. A $45 value!

Your Source For The Beach’s Best Golf

MYRTLE BEACH

Fall 2013

Pawleys Plantation

Celebrates 25 Years

Fall’s Top 25

Courses with the most

positive feedback from

players, just like you.

Is There A Career In

Golf In Your Future?

Learn how to get your

foot in the door.

Informational Media

MECHANICAL REQUIREMENTS Full Page

Trim Size – Single Bleed: 5.375” x 8.375” Full Page (No Bleed): 4.875” x 7.75” Full Page (With Bleed): 5.625” x 8.5” Half Page (No Bleed): 4.8” x 3.8” Double Page

Trim Size – 2 page Spread: 10.75” x 8.375” 2-‐ page Spread (No Bleed): 10.25” x 7.75” (.25” gutter) 2-‐ page Spread (With Bleed): 11” x 8.5” (.25” gutter) * Bleeds must allow .125” on all four sides. *Center spread specs need to be altered to 9.75” x 7.625” due to shingling. *Please keep all bleeds with a live area of .375” from all edges. Coupon Section – Summer Issue Only 2.5” x 3.75” (no bleeds) Accepted File Formats § All graphics should be submitted in eps tif or pdf formats, files must be 300dpi resolution.

§ If using Quark extensions, please include all extensions.

§ Color photos should be saved in CMYK mode Black and white photos in grayscale tif format.

§ Eps files should be converted to outlines before being submitted

§ PDF’s must be saved as high-‐resolution CMYK images. Please use the Print Optimized option in Distiller. We are unable to make changes to pdf files, therefore any changes will require that a new file be submitted.

Full Page (No Bleed) 4.875” x 7.75”

Accommodation Listing


Restaurant Listing


Spring 2014

2014’s Hottest Clubs, Golf Accessories & ApperalPGA Merchandise Show

Welcome Natalie GulbisNew Spokesperson for MyrtleBeachTrip.com

MYRTLE BEACH

Legends Golf ResortEverything a Group Leader Is Looking For

spring 14.indd 1 3/4/14 3:47 PM

Arcadian ShoresCelebrating 40 Years

2013 Myrtle Beach Golf Course of the YearBarefoot Resort & Golf’s Dye Course

MYRTLE BEACH

Clark’s Seafood & Chop HouseChef Aaron Gray - Fresh Food and Fresh IdeasPrime Times Signature Courses

Kids’ Play Free - Summer of Endless Golf

Summer / Fall 2014

MBGolfInsider.com

golf insider 2015 media kit

Documents