GOING GREEN

Craft Introduction www.ecotags.net

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VDP Printing

VDP Concept

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VDP is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images maybe changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.

VDP Concept

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Types of VDP Printing

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VDP Application

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VDP is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on self mailers, brochures or postcard campaigns.

One postcard, printed in single print process, with targeted messages personalized for each recipient.

For example, a retail company could create a marketing campaign to target specific segments of its database with personalized offerings.

VDP Application

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VDP Bring Benefits

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Benefits

high response rates

The highly personalized marketing materials consistently achieve high response rates -sometimes double or even triple that of traditional materials

Increased direct mail response rates

Increased average order size

Increased revenue

Increased Return on Investment

Faster customer response to your direct mail campaign

Artwork Set up Notices

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VDP Card Designs

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Barcode Card Designs

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