gold ceek marketing session
TRANSCRIPT
who are these blokes?
the Jargon; oh dear!
not a sales pitch
bounce around – you to group
difficult & unique
fragmented & commodotised
Site & Blogs
Search Engines
Directories
Content Sites
Social
Location-based Services
Reviews & Reco’s
DealsBUSINESS
fundamentals
what is marketing?
consumers then
consumers now
consumers to customers
consumers to customers
consumers to customers
consumers to customers
87%
Search
13%
Mum?
today’s environment
BUYER DECISION PROCESS
today’s environment
10.4 pieces of information are consumed in the decision making process.
today’s environment
today’s environment
Good content affects behaviour, and gets shared, 4 x more powerfully than advertising.
extend your hours
google my business
mobile
it is not a sprint
problem?
success?
key #1 – content dictates channel
Focus less on the channel/vehicle and look more closely at the topic/message/content.
The channel(s) should be dictated by the audience.
key #2 – build, don’t rent
you think social is attractive?
start
AUS 13.2MCBR 230K of 411K138K (60%)AT LEAST ONCE A WEEK
REACH?
hints and tips
hints and tips
hints and tips
hints and tips
hints and tips
hints and tips
hints and tips
think about when planning ...
Where will content topics come from?Who will produce it?Promoting postsFB AdsWhat is the calendar?Who will post?Who will moderate?What should you measure (vanity?)
the key ... you
