Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges

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Bernie Borges, Founder & CEO of Find & Convert and author of Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web presented "Social Media for Boomers" during the breakout "Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy"

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  • 1. Social Media for Boomers Bernie Borges April 15, 2010

2. Marketing History Lesson 1950 to 2000 3. In a Transition 1990 to 2000 2000 to 2009 4. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing 5. Buyers Dont Have to Tolerate It 6. Marketing 2.0 in a Nutshell Relationship Building Content Strategy Mindset Shift 7. Marketing 2.0 Mindset

  • Think Like a Publisher

Focus on Relationships 8. The Three Es 9. Engage Influential People 10. Wisdom of Crowds 11. Do Boomers Use Social Media? 12. Do Boomers Use Social Media? 13. Do Boomers Use Social Media? 14. Do Boomers Use Social Media? 15. Do Boomers Use Social Media? 16. Do Boomers Use Social Media? 17. Do Boomers Use Social Media? http://mashable.com/2010/04/05/facebook-us-infographic/ 18. Marketing to Boomers Online 19.

  • Email
  • Insiders Club
  • Branded Communities
  • Social TV
  • Targeted Advertising (Online)
  • Integrated Marketing

Marketing to Boomers Online 20. Integrate Email with Social Media 21. Integrate Email with Social Media 22. Integrate Email with Social Media 23. Insiders Club 24. Private Communities 25. Branded Content 26. Branded Content: Will it Blend?Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value 27. Private Twitter Communities 28. Social TV 29. Social TV 30. Targeted Online Advertising 31. Targeted Online Advertising 32. Integrated Marketing 33. Integrated Marketing 34. Integrated Marketing 35. Integrated Marketing 36. Integrated Marketing 37. Summary

  • Nurture boomers online
  • Create custom content
  • Build strong loyalty
  • Create sense of exclusivity
  • Give reason to connect & share
  • Make special offers
  • Make it easy to share

38. Bernie Borges: CEO, Find and Convert Email:[email_address] Blog:http://www.findandconvert.com/blog/ Twitter:http://twitter.com/berniebay LinkedIn:http://linkedin.com/in/bernieborges Facebook Fan Page:http://companies.to/findandconvert My Book:http://budurl.com/marketing20amazon Video Channel:http://www.youtube.com/user/bernbaybb 39. Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.Blendtec Coke Dell Outlet E-Marketer Endavo Media Fidelity Investments Forrester Research HubSpot Mashable Proctor & Gamble