going online part 2 - jea/nspa san francisco 2013
DESCRIPTION
This is a presentation I did at the 2013 JEA/NSPA National High School Journalism Convention in San Francisco. It dealt with helping schools with what to do once they were online.TRANSCRIPT
@
Publications 2.1
You’re up and moving. Now what?
continuecontinue
@
#hsjSF
@manfull
aaronmanfull.com
JEADigitalMedia.orgtheNext26.comMediaNowSTL.com
@
• Everything must revolve around it.
• Define your mission. What’s your purpose.
• Develop a sitemap.
• Get an easy, memorable URL.
• Choose your platform and learn* all you can about it
My five previous points…
@
11
•Make it a part of your news organization, not just a novelty or an “extra” – establish beat reports
•Teach editors/staff how to post their own content
•Make Web postings part of the grading criteria – don’t use Web work as punishment
•Plan special coverage for the Web. Don’t just regurgitate.
Develop a system for generating frequent updates
@
North Central High School - Indiana
@
Carmel High School – Indiana
@
Carmel High School - Indiana
@
Options for 3 include:•Write a story
•One photo unit
•Design a page/spread
•Web coverage team
•Multimedia
•Sports scores (limited)
•Social media (limited)
•Web features
•Copy (limited)
•Web team
•Announcements (limited)
•Advertising
•Publicity
•Pitch an Idea
Francis Howell North High School – Missouri
@
• Create a series of How-to videos using Jing
• Make checklists that include screenshots
• Post standard file sizes next to computers or on desktop notes
• Appoint someone to send weekly reminders to content providers for the week they are scheduled
•Make sure content providers get feedback from staff
Make resources for staff easily available22
@
http://fhntoday.com/resources/
@
• Create a series of How-to videos using Jing
• Make checklists that include screenshots
• Post standard file sizes next to computers or on desktop notes
• Appoint someone to send weekly reminders to content providers for the week they are scheduled
•Make sure content providers get feedback from staff
Make resources for staff easily available
22
@
•Start trying to just get a new story and photo or photo gallery up each day
•Each month, try something new: add social (Twitter, Instagram, Vine, etc.) short videos, calendars, sports scores…
Start small and add in small increments33
@
•Work with existing events first and tie in with
the print publication
•Expand to include other, web-only stories
•Coveritlive, Livestream, Ustream, Soundslides, Smugmug, Thinglink
•Evergreen content such as ‘College Guide’ or‘Guide for New students’
After you get a solid foundation, look to add bells and whistles
44
@
@
•Work with existing events first and tie in with
the print publication
•Expand to include other, web-only stories
•Coveritlive, Livestream, Ustream, Soundslides, Smugmug, Thinglink
•Evergreen content such as ‘College Guide’ or‘Guide for New students’
After you get a solid foundation, look to add bells and whistles44
@
•Wait to promote widely until a system is in place and working
•Email alerts
•Twitter & Facebook
•News website as in-school home page
•Contests
•Cross-promotions between Print, Web
Promote what you do every chance you get
55
@
aaronmanfull.com @manfull JEADigitalMedia.orgNext26.com MediaNowSTL.com