going on a story hunt: how to build a storytelling map for your business

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GOING ON A STORY HUNT How to Build a Storytelling Map for Your Business

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Page 1: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

GOING ON A STORY HUNT How to Build a Storytelling Map for Your Business

Page 2: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Why Storytelling?

Page 3: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Stories Cut through the Clutter

Page 4: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Stories Capture People’s Emotions

Page 5: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Stories Motivate People to Act

Page 6: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Stories Remove Barriers

Page 7: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Stories Gone Wrong • Stories go wrong for

many reasons, but these six are common culprits. •  Pushing products •  Being inauthentic •  Using out-of-date,

unverified, or untrue data •  Employing jargon, clichés,

et cetera •  Telling irrelevant stories •  Creating controversy for

the sake of “buzz”

Page 8: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Get the Story Right

Page 9: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Who

Page 10: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Brand Example: AirBnb

Page 11: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

What

Page 12: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Brand Example: General Electric

Page 13: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Why

Page 14: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Brand Example: First Round

Page 15: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

How & Where • Should I tell my story

with words, vocals, or visuals?

Page 16: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

How & Where • Where should I tell my

story? • Website Content • Company Blog • Video •  Podcasts •  Social Media

Page 17: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Brand Example: IKEA

Page 18: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

When

Page 19: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Brand Example: HBR

Page 20: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Build a Story Skeleton • Audience • Person and Tone • Purpose • Business Objective(s) • Outline

Page 21: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Publish the Story

Page 22: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Assess, Refine, Repeat

Page 23: Going on a Story Hunt: How to Build a Storytelling Map for Your Business

Erin Feldman is Write Right

Digital Marketing Strategy Content Writing and Editing

http://www.writerightwords.com