going native with adobe air - how we created the 2012 summer olympics mobile app for usoc
DESCRIPTION
Our session for 2013 Adobe MAX. Walk through the experience of creating an industry leading mobile experience for the 2012 London Olympic Games from both the creative and development perspectives, and see the pros and cons of using Adobe AIR as a platform for the United States Olympic Committee (USOC).TRANSCRIPT
APPROACH
RESPONSIVE UX/UI
HOME
ATHLETE BIOS
MY NEWS
WHY ADOBE AIR?
ONE APP – MULTIPLE DEVICES
Single codebase and assets for every device and platform
SPEED & RESOURCES
Five month timeline - value vs. costs
SCALABILITY
Recurring global event – ability to efficiently expand and scale
WHAT WE LEARNED
MOBILE FIRST
ONE APP – MULTIPLE DEVICES
PERFORMANCE
MEMORY & FILE SIZE
UI ELEMENTS
LOOKING FORWARD
THANK YOU