Upload File

going native: the newsfeed integration - digiday content marketing summit, half moon bay, ca 8/4/15

  • Home
  • Marketing
  • Going Native: The Newsfeed Integration - Digiday Content Marketing Summit, Half Moon Bay, CA 8/4/15
7
Going Native: The Newsfeed Integration Where Sponsored Content Fits In Stephanie Losee @slosee Executive Director, POLITICO Focus A brand journalism and data studio

Upload: digiday

Post on 15-Aug-2015

324 views

Category:

Marketing


3 download

Report

Tags:

TRANSCRIPT

Page 1: Going Native: The Newsfeed Integration - Digiday Content Marketing Summit, Half Moon Bay, CA 8/4/15

Going Native: The Newsfeed Integration Where Sponsored Content Fits In

Stephanie Losee @slosee

Executive Director, POLITICO Focus A brand journalism and data studio

!

Page 2: Going Native: The Newsfeed Integration - Digiday Content Marketing Summit, Half Moon Bay, CA 8/4/15
Page 3: Going Native: The Newsfeed Integration - Digiday Content Marketing Summit, Half Moon Bay, CA 8/4/15

Shift Policy

Change Perceptions

Shape Opinions

Page 4: Going Native: The Newsfeed Integration - Digiday Content Marketing Summit, Half Moon Bay, CA 8/4/15

American Chemistry Council

A case study on changing perceptions

FROM THE SALT OF THE EARTH

a lifeline for humanity

Page 5: Going Native: The Newsfeed Integration - Digiday Content Marketing Summit, Half Moon Bay, CA 8/4/15
Page 6: Going Native: The Newsfeed Integration - Digiday Content Marketing Summit, Half Moon Bay, CA 8/4/15

Pre-Campaign!

Native + Ads!

Native!

Ads!

Brand Lift Study Results!

CAMPAIGN DURATION!

BRAN

D RE

COG

NITI

ON!

100%!

END!START!0%!

75%!

Page 7: Going Native: The Newsfeed Integration - Digiday Content Marketing Summit, Half Moon Bay, CA 8/4/15

  Because reaching audiences through

innovative digital storytelling is the future of communication.

Why are we so passionate?

Join us in finding ways to tell your story to POLITICO’s audience.


Ted Digiday Sammy Award Submission

digiday deck final

Nokia Digiday Mobile

Reality Digital Digiday Social

Digiday Mobile LA Agenda

BLE NewsFeed / VOL. 8 NO. 3 NewsFeed-Vol. 8 N… · BLE NewsFeed / VOL. 8 NO. 3 SEPTEMBER 2019 ˜e Bureau of Local Employment Quarterly Highlights Department of Labor and Employment

Inside Hasbro's Content Strategy - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/3/15

Digiday Brand Summit Hypebusters Presentation

Ripple 6 Digiday Social

Facebook's New NewsFeed

Chango Digiday Q4RetBarometer

HTC One A9 Newsfeed Apps Case Study - Interactive posts that work in the Facebook newsfeed

Ap B.Mosse Digiday Mobile

Upfront Media NEWSFEED - Issue 30

Nielsen Digiday Mobile

Newsfeed SmartApps - Interactive Posts on your Facebook Newsfeed (Patent Pending)

Reach Your Content Marketing Albatross - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/5/15

Digiday | WTF Bible

Creating Thumbstopping Content in the Newsfeed

Office 365 - Newsfeed - EduTech · Office 365 - Newsfeed Office 365 Newsfeed is the social networking place for KSAU-HS users. Share your news, follow people and get all their updates,

Digiday Dialog with Sharethrough

The People's Superhero - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15

Optimizing Facebook Newsfeed Posts

Newsfeed: EDiscovery Trends of 2013

Conference triggit viuz retargeting newsfeed facebook

Chacha Digiday Mobile

One Newsfeed to Rule Them All

How Comcast Shares Their Story - Digiday Content Marketing Summit, Half Moon Bay, CA 8/4/15

[Infographic] Facebook Newsfeed Algorithm Explained

NEwsfeed – @childmags #melbourneschild › wp-content › uploads › 2014 › ... · NEwsfeed – @childmags #melbourneschild Children starting Prep at a State school next year

Awards 2020 - Digiday

Newsfeed Optimization

2020 Digiday

Emirates NBD Newsfeed SmartApp case study - Interactive apps that work directly on the FB Newsfeed

Introducing Newsfeed SmartApps from alivenow