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Going Green.….or Going Going Gone

Mike BarnickBusiness Development

Manager

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Data Center DilemmaData Center Dilemma

“…50% of the Data Centers in 2008 will have insufficient power and cooling capacity to meet

demand”Michael Bell, Gartner Group

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Data Center Power Consumption…….% of total US electrical usage

Data Center Power Consumption…….% of total US electrical usage

Note: Servers, storage, tape, networking, and site infrastructure

2000 2005 2010 2015 2020

1%

3%

2%

4%AFTER SERVER VIRTUALIZATION

0.8

1.4

2.3

4.69.2

Source: Source: EIAEIA’’ss Electric Power Annual Report 2006 & Annual Energy Outlook 2007Electric Power Annual Report 2006 & Annual Energy Outlook 2007

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WhatWhat’’s driving s driving data center growth?data center growth?

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Managing ContentManaging Content

EMC2 - LBGTF

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Managing ContentManaging Content

Data at rest versus

data in motion

Data at rest versus

data in motion

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Managing ContentManaging Content

$60 B Market Opportunity is Compelling

Storage growth exploded when hard drives de-coupled from servers

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•63% of IT decision-makers report that their data center had run out of space, power or cooling without notice

•43% reported that at their current rate of growth – they could only stay in their current infrastructure for 6 months with no changes.

Sources: OnStor, AFCOM, ARIDecember 2007

Important Data Center Trends & IssuesImportant Data Center Trends & Issues

•38% reported that their newest data center is over 4 years old

•87% of reporting data centers use blade servers (introduced in 03-04)•Less than 5% of data centers are buying blade servers for even 33% of their new servers

•36% are currently planning or building new data centers

•30,000 sq. ft. data center may cost $300M today compared with just $20M 10 years ago

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Source: BCC Insurance Report

Reliability of Data Center Equipment Electronic Failure Sources

Reliability of Data Center Equipment Electronic Failure Sources

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• IT hardware reliability dramatically reduced

• For every 18° F (10° C) increase in ambient temp., long-term hardware reliability is reduced by 50% (Arrhenius Theory)

• Significant problem for equipment at the top of tall racks

• Semiconductors degrade over time as implanted atoms move

• Capacitor life is shortened by temperature

Active Equipment Longevitynegatively impacted by overheating

Active Equipment Longevitynegatively impacted by overheating

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• Takes advantage of lightly loaded processors

• Run many applications on one server

• Consolidation ratios as high as 24:1 (BMC)

• Less servers – short term

• Servers will run hotter – but more efficiently

• For each server removed;

– Save $300-600 per year in direct energy costs

– Save $300-600 per year in cooling costs

• Recommended 1Gbit Ethernet connections minimum

• All eggs are in one basket

• Not being accepted as quickly as expected

Server Virtualization……. Pros and Cons

Server Virtualization……. Pros and Cons

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Green Organizations

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Shared ResponsibilityShared Responsibility

• Faced with the stark realitiesof global warming and rising energy costs, governmentagencies and private firmsworldwide are examining ways to protect the environment. To address what is increasingly being perceived as a crisis, there is a growing global movement to implement more environmentally friendly computing

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The Carbon Trust is a private company, set up by government in response to the threat of climate change, to accelerate the UK’s move to a low carbon economy by helping organizations reduce their carbon emissions and developing commercial low carbon technologies

British businesses and public sector organizations saved between 1.2 and 2 million tons of CO2 from April 2006 to March 2007 through working with the Carbon Trust.

This brings the total carbon savings achieved by the Carbon Trust since its creation in 2001 to 10.8 million tons of CO2, equivalent to more than the combined annual emissions of Birmingham and the City of Edinburgh.

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The Green Grid is a non-profit consortium of information technology companies and professionals seeking to lower the overall consumption of powerin data centers around the globe.

The organization is chartered to develop meaningful, platform-neutral standards, measurement methods, processes and new technologies to improve energy efficient performance of global data centers.

Notable Green Grid Members include:

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study group formed in IEEE 802.3 to look at reducing power usage during idle time for Ethernet equipment.

Most Ethernet links have significant periods of lowutilization or no utilization for application data traffic.

The goal of this initiative is to take advantage of this to provide energy savings in the PHY and enable energy savings in the system which will deliver reduction in total cost of operation.

The project will also specify PHY enhancements as required for a selected subset of PHY types to improve energy efficiency including 100BASE-TX,1000BASE-T,10GBASE-T,10GBASE-KR, and 10GBASE-KX4.

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The US Environmental Protection Agency (EPA) reports data centers in the US have the potential to save up to $4 billion in annual electricity costs through more energy efficient equipment and operations and the use of best management practices.

Data centers consumed about 60 billion kilowatt-hours (kWh) in 2006, roughly 1.5 percent of total US electricity consumption.

The energy consumption of servers and data centers has doubled in the past five years and is expected to almost double again in the next five years.

The EPA estimates the US could save approximately 23 to 74 billion kWh of power, representing reductions in nationwide carbon dioxide emissions of 15 to 47 million metric tons by 2011.

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The US Green Building Council (USGBC) comprises more than 10,500 member organizations representing every sector of the building industry working to transform the way buildings and communities are designed, built, and operated.

The USGBC’s Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ is the United States nationally accepted benchmark for the design, construction, and operation of high performance green buildings.

LEED awards credit for the use of Carbon Neutralmaterials in building projects to help reduce greenhouse gas emissions impact of building materials and products, and increase the market demand for climate neutral products and materials

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• Leadership in Energy and Environmental Design (LEED)

• U.S. Green Building Council (USGBC)

• Promotes whole building sustainability in 5 areas;

– Site development

– Water savings

– Energy efficiency

– Material selection

– Indoor environmental quality

• LEED designed for commercial office buildings – not data centers

• USGBC does not address data centers at all

• USGBC agrees that chasing LEED points is not a recommended building strategy for data center construction.

• A few data centers have qualified as “green”

Green Buildings InitiativesGreen Buildings Initiatives

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Green Building Rating SystemGreen Building Rating System

Level Points

Certified 26-32

Silver 33-38

Gold 39-51

Platinum 52-69

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• Mechanical, lighting, electrical, and computer systems are designed for maximum energy efficiency and minimum environmental impact.

• Construction of the data center includes advanced technologies and strategies;

– Smaller building footprints & sustainable landscaping

– Catalytic converters on backup generators

– Low-emission building materials, carpets and paints

– Alternative energy technologies, i.e. photovoltaics, heat pumps and evaporative cooling

– Waste recycling

– Hybrid or electric company vehicles

• Expensive up front – long term cost savings on operations / maintenance

• “It’s not about saving whales, it’s about communicating to our clients that it’s a very sound business practice.”Doug McCoach - RTKL

Green Data Centers: RecommendationsGreen Data Centers: Recommendations

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• Recommend using blanking panels, cabinet-centric airflow management and floor cutout airflow management

• Recommend the use of properly designed hot aisle/cold aisles for data center area.

• Proper raised floor cable design and management;

– High voltage cables on floor of cold aisles

– Low-voltage communications cabling under cabinets or directly under floor tile in hot aisle.

• Reduce the number of perforated floor tiles in the design, only placing perforated tiles in front of active cabinets.

• 24-30 inch raised floor recommended or even better go with overhead trays

Simple “Green” recommendations?Simple “Green” recommendations?

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• Locate the closest perforated tile a minimum of 8-10 feet from CRAC output

• Consider eliminating fans on top of server cabinets.

• Virtualization – up to 24:1 gain in efficiency

– Consider cabling redundancy to ensure uptime

• Retire unused servers within 30 days of decommissioning - $600 to $1,200 savings per server per year including power and cooling.

• Typical AC to DC conversion in power supply only 60-70% efficient – specifying 80 Plus rating ensures a minimum of 80% efficiency for the power supply.– Consider PoE to drive devices w/DC power vs AC

– PoE costs ~ $50-150 per port vs $800 per AC outlet

Simple “Green” recommendations?Simple “Green” recommendations?

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Green Best Practices

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• As your demand for faster, better, and cheaper computing grows, so too does your need for energy to fuel this growth

• You can move to where energy is less expensive (Iceland ) or you can design your infrastructure to minimize energy use

• Implementing a well designed structured cabling system can improve your carbon footprintand save you money

ChoicesChoices

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• Think long term

• Think integrated

• Think structured

• Think smarter

• You do have cabling choices that can improve your carbon footprint

What can be done to shrink your footprint?

What can be done to shrink your footprint?

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Think Long TermThink Long Term

• Choose cabling infrastructure that will last at least five (5) generations of equipment – about 15 years

• Replacement of cabling infrastructure once in 15 years doubles your footprint

• Replacement of cabling infrastructure twice in 15 years triples your footprint

• Buy the best infrastructure available that you can afford at the time

• This approach helps to keep cabling infrastructure less than 5% of the total cost of IT operations for the long term

• Reusing cabling infrastructure is Green

• Replacement is not

Triple

Double

Carbon Footprint

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Think Long TermThink Long Term

• History has shown that the capabilities of the electronics used in our networks improve by a factor of 10approximately every 5 to 7 years.

• Find your current data rate and select a cabling solution that will enable you to seamlessly transition to the next higher data rate to avoid the waste and expense of replacement

• In your planning, add a ZERO to your data rate every 5 to 7 years

Source: SYSTIMAX Solutions survey of 2,165 Data Center managers

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Think IntegratedThink Integrated

• Your facility can have from 10 to 46 separate low voltage systems running over separate cabling systems yet they can all operate on just one.

• When designing a new facility, integrate all of these systems onto an Intelligent Building Infrastructure Solution.

• An integrated cabling system can help reduce energy use (5%), reduce the number of computers required to run the systems, and eliminate cablereplacement to support end device technology updates

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• Intelligent Buildings harness technology and link building systems in order to supply more efficiency, higher productivityand increased comfort

• With IP enabled building automation systems, deployment of intelligent building applications on a single, common infrastructure will make your building wired for life

Think IntegratedThink Integrated

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Cabling issues are

consistently ranked

as the leading

contributor to poor

cooling in the Data

Center environment

Cabling issues are

consistently ranked

as the leading

contributor to poor

cooling in the Data

Center environment

Think StructuredThink Structured• Structured cable placement can have a

positive impact on thermal management and the amount of energy consumed in Data Centers

• In average Data Centers more than half of the cooling is wasted due to poor airflow

• Large Data Centers provide up to 270% of the cooling needed by the equipment due to inefficient airflow management.

• Data Center power usage is increasing an average of 8% each year

• Power usage at the top 10% of Data Centers is increasing at more than 20%

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Think StructuredThink Structured

13.1 mm144 fiber

13.1 mm144 fiber

1.6 mm>2 times

2.0 mm>3 times

2.9 mm>7 times

• Structured cabling is Green

– Less material required

– Higher density

– Reusable

• InstaPATCH fiber trunk cables can improve air flow and cooling by 2 to 7 times

SAN

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Think SmarterThink Smarter• Deploying a Intelligent Infrastructure

Management System gives you the vision and control of your network for more efficient utilization of energy, network assets and natural resources

• An Intelligent Infrastructure gives you complete and instant knowledge of every available switch port in you network allowing you to minimize the number of switches deployed lowering the overall power usage of the network

• When changes are required in your network, iPatch® enables you to issue electronic work orders instead of paper based orders saving natural resources

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Think SmarterThink Smarter

• iPatch uses Simple Network Management Protocol (SNMP) to communicate with networked devices like temperature sensors and can send alerts notifying you of potential energy consuming problems

• Because it can identify each asset on the network in real time, you can monitor and enforce asset shut down policies during non-business hours to conserve energy

• Send email notifications to:

• Shut down networked copiers

• Shut down networked printers

• Shut down networked desktops

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• Ensure facility lighting is energy efficient.

• Upgrade motors, compressors and HVAC systems with energy efficient models.

• Recycle process scrap copper for use in new production.

• Include post consumer recycled material in product packaging, reels, etc.

• Use a closed-loop water recycling system for extrusion and other manufacturing processes.

• Ensure that raw materials and final packaging materials, including wooden pallets, corner boards, spools and boxes are either reused or recycled.

• Reduce amount of waste sent to landfills.

• Use hybrid or all-electric company vehicles.

Some ways a SCS manufacturer can participate in the “Green” effort

Some ways a SCS manufacturer can participate in the “Green” effort

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• CommScope recognizes that recycling and energy conservation efforts can have a significant impacton the consumption of natural resources.

• To address this concern, we have initiated programs to lessen the negative impact day-to-day business can have on the environment.

• We acknowledge that maximization of raw material recycling and reduction of energy use are good business practices that can reduce both greenhouse gas emissions and landfill waste.

Green…a Shared Responsibility

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• Projects that implement more efficient lighting, cooling/chill tower operation, HVAC control, air compressor operation and innovative preventive maintenance programs are continuing to have a major positive impact on CommScope’s Green initiatives.

• In addition, documented reductions in Greenhouse Gas Emissions have been achieved through reduced electrical demand.

• By the end of 2006, for example, CommScope had documented emissions reduction of 3.5%.

Green…a Shared Responsibility

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• As a result of CommScope’s ongoing commitmentto safeguard the environment as well as the safety and health of our employees, environmental stewardship has always been one of our fundamental values.

• Here are some of our principal efforts and accomplishments:– ISO 14001-2004 Certifications

– Voluntary Reporting of Greenhouse Gases

– RoHS Compliance

– Recycling Programs

Green…a Shared Responsibility

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• We are all stewards of the limited resources of our companies and of our planet

• At CommScope, we are dedicatedto managing our business and resources responsibly and providing you our customers with innovative solutions and services that allow you to better manage your resources

Green…a Shared Responsibility

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For more information on our For more information on our ““GreenGreen””initiatives, products or solutions, please initiatives, products or solutions, please

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