going global: planning meetings abroad...• kiss, bow or shake hands – terri morrison •...
TRANSCRIPT
Going Global: Planning Meetings Abroad
Presented by
David Kliman, CMP, CMM President
The Kliman Group
Moderated by
Tyler Davidson Chief Content Director
Meetings Focus
Wednesday, August 28, 2013
Today’s Webinar is worth the following credit toward the CMP
application through the CIC: Strategic Planning, 1 hour. To receive this
credit for attending simply visit:
www.meetingsfocus.com/webinarclubglobal
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Housekeeping
Thank you to our Webinar Sponsors:
Today’s Speaker:
David Kliman, CMP, CMM President
The Kliman Group
Learning Objectives
• Source and plan meetings/events/trade shows outside your home
country
• Communicate with global vendors and attendees
• Identify methods to improve your awareness and sensitivity to
varying cultural imperatives
David Kliman, CMP, CMM
President – The Kliman Group
Going Global
Global Events – Major Trends
• 65% of world economic growth taking place in emerging economies
• Global meetings rebounding
• Significant increase in globalization
• Changing attendee demographics
Global Events – Major Trends
• Many meetings are smaller and shorter term
• Tighter booking windows
• Event organizers seeking new and emerging global destinations
offering exceptional value and local flavor
Global Events – Major Trends
• Extensive use of technology & social media
• Huge demand for reliable Wi-Fi access
• Increased focus on capturing content to leverage educational
opportunities
• Social Responsibility
• Relationships can make a difference
• Communication - Communication - Communication
Sourcing and planning events outside your home country
Sourcing and planning events outside your home country
• Destination Marketing Organizations (DMOs)
• Convention & Visitors Bureaus (CVBs)
• Professional Congress Organizers (PCOs)
• Hotel Global Sales Offices
• Third Party Independent Organizers
• Peer to Peer (Planner to Planner) Networks
Communicating with global vendors and attendees
• Technology & Social Media = critical links
• Skype, Viber, Kik, etc. - free or very low cost phone services
• Distances and time zones become irrelevant when well managed
• But understanding and embracing local culture is mandatory
Creating Meeting Spaces in which all Cultures Feel Included
• Know your audience expectations
• Create experiences with local “flavor”
• Don’t assume home standards will be replicated elsewhere
Identify methods to improve awareness and sensitivity to varying cultural imperatives
http://www.mpiweb.org/Education/Knowledge
ExchangeOnTheRoad/CultureActiveTool
MPI CULTURE ACTIVE TOOL
MPI CULTURE ACTIVE TOOL
• Prepares organizations for global expansion
• Strategy for conducting business negotiations
• Increases effectiveness in managing across cultures
• Increases span of influence of meeting professionals to engage
senior management and clients regarding nuances and cultural
expectations of international business
More Thoughts & Tools
• Risk Management
• Language & Translation Services
• Kiss, Bow or Shake Hands – Terri Morrison
• Shipping & Customs Brokers
• Financial Planning
• Forward Contracts
• Foreign Accounts
• Electronic Transfers
• VAT (Value Added Tax) Recovery
David Kliman, CMP, CMM
President
The Kliman Group
Tyler Davidson
Chief Content Director
Meetings Focus [email protected]
Questions?
Our TAKE 10 feature, offered either on our website or via our Webinar
Wrap e-newsletters, provides answers to some of the key questions we
just did not have time to get to during today’s webinar. Look for an email
coming soon!
Upcoming Webinar – Sustainability: Green Meetings Measurement
presented by: Mariela McIlwarith, President of Meeting Change
Wednesday, September 25th at 1pm Eastern
On Demand - Also available on our website you will find a vault of
information in past webinars available for you to view at any time.
Visit (www.meetingsfocus.com/webinars) today learn more, register and
Watch Now!
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Planning Meetings Abroad Please stay connected as you will be redirected to the
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