godrej scm

7/28/2019 Godrej SCM

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IInnttrroodduuccttiioonnGCPL is part of the Godrej group, which is one of the largest engineering and consumer

Products Company in the country having varied interests from engineering to personal careproducts with a total sales turnover of about 1100 million USD. One of India's outstandingindustrial corporations, 'Godrej' has become a household name for several generations ofIndians.

The Godrej Group was established in 1897 and has since grown into a $1 billion conglomerate.

The Parent companys commitment is truly reflected in its missionEnriching Quality of LifeEveryday Everywhere and vision Godrej in every home and work place. The company is

based on the four pillars of Integrity, Service, and Trust & Respect.

The Godrej label has come to mean different things to different people across the length andbreadth of India. Companies operating under the group umbrella are involved in a wide rangeof businesses -- from locks and safes to typewriters and word processors, from refrigerators andfurniture to machine tools and process equipment, from engineering workstations to cosmeticsand detergents, from edible oils and chemicals to agro products. And one such part of Godrejgroup is the Godrej Consumer Products Ltd (GCPL).

In 90s Problem/Opportunity Facing The Company

Problem/Opportunity Facing The Company:

For GCPL, the thrust on IT started about a decade back, when as a group it decided to adoptERP across the enterprise. In 1995-96, GCPL was one of the very early companies in India toadopt ERP. It selected MFG/PRO as the ERP package.

In 2000, GCPL decided to look beyond ERP & leverage the Internet to the maximum possibleextent. While ERP MFG/PRO had helped GCPL significantly to gain benefits within theorganization; the new initiatives were to connect the business partners outside the organization.MFG/PRO has a de-centralized architecture and doesnot support B2B, dealer or suppliernetworks. Also MFG/PRO has not kept pace with the market developments.

At this time, Accenture was hired to prepare the 'Strategic IT Investment roadmap' for

the next five years

SAMPARK

SUCCESSFUL IT IMPLEMENTATIONS AT GCPL COMBINATION OF MORE THAN ONE PRODUCT COMPANY STORE DATA CENTRALLY ON DAY TO DAY BASIS. STOCK RELATED DATA WHICH HAS BEEN DISPATCHED TO THE DISTRIBUTOR IS ALSO AVAILABLE.

Benefits of Sampark


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Faster and accurate Information on Secondary sales atDistribution Points

Reduction in Inventory Level Accurate forecasting, better sales and production planning Used by 300 distributors that account for 67% of sales Helps GCPL obtain retail information on a real time basis

that gives a clear idea about market demand for individual

products

GCPL PRODUCT PORTFOLIO

1. Soap: Cinthol lime, Cinthol regular, Cinthol international, fairglow, Godrej no.1

2.Hair color: Godrej hair dye,- liquid, powder, Colorsoft hair color,Nupur hair dye, Kesh kala, kali mehndi, Godrej Renew, Godrej

Liquid & Powder Hair Dyes, Godrej Kesh Kala Oil

3.Liquid detergent: Ezee4.Toiletries: Skin cream , shaving cream, talcum powder, Cinthol

talc, Godrej no.1 talc, Cinthol perfumes.

KEY BRANDS

Personal care: Cinthol., fair glow, no.1,shaving cream, Cintholfreshness talc, fair glow fairness cream

Hair care: Hair dye, color soft, kali mehndi, Kesh kalaFabric & house hold: Ezee ,liquid cleaner concentrator


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DISTRIBUTION MANAGEMENT SYSTEM

Distribution has been recognised as one of the core competencies by

Godrej Consumer Products Limited (GCPL).

Its Distribution Network covers the Indian market through a vast

network of32 Company Stockiest, 3030 Distributors and Super/Sub-

Stockiest and reaches more than 4.8 Lakhs Retail Outlets.

During the year, the company was able to increase the number of

directly covered retail outlets and also increase its reach to smaller

towns through the Super/Sub Stockiest scheme.

As a result, the Company was able to cross the 1 million outlet

distribution milestone for its Powder Hair Dye sachet. This product

now leads the penetration of GCPLs products into the rural markets.

This is all due to this Sampark


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SUPPLY CHAIN MANAGEMENT

"SCM is delivering the right product to the right place, at the right time

and at the right price is one of the most powerful engines of business

transformation".

These networks obtain supplies and components, change these

materials into finished products and then distribute them to the

customer.

Effective management of CFAs, raw materials, manufacturing processes

and distribution networks that are linked together to meet the

customer's requirements is termed as SCM. The Customer is the keyfactor in a Supply Chain and it is important to meet his needs efficiently.

Supply Chain Structure


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DIRECT TO TRADE

MULTIPOINT PICKING~DELIVERY


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CONCLUSION

The step of GCPL to make its distribution channel online

was the good decision, which has provide a goodsupportive hand to the distributors regarding the sales,

billing , knowing their A class retailers, stock detail etc.

the general remarks for the software was excellent as

per the distributors.

This system which can be complicated for some

distributors due to the illiteracy of the computer they

can have a computer operator. Where there is a

successful integration strategy, there is enterprise value.

At its very core, a well-executed supply chain project

offers a single window into business and distribution,

consolidates systems and processes and provides quick

and accurate information on secondary sales at the

point of distribution.

This is precisely what GCPL achieved through project

"Sampark," a distributor management system used for

stock management, billing to retailers, accounting and

report generation. Relationship with distributors,suppliers & retailers will give an competitive edge in a

long run. GCPL getting a edge by connecting close with

the Suppliers, Distributors & Retailers

(Sampoorna in process)

godrej scm

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