Godrej Consumer Products

Godrej Consumer Products

Parent Company

Godrej Ltd

Category

Home care, Personal Care

Sector

FMCG

Tagline/ Slogan

Brighter Living; Enjoy a brigher Godrej

USP

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Godrej Consumer Products

Providing superior quality and affordable products

STP

Segment

Care products  for daily needs

Target Group

Every Indian household especially middle class

Positioning

Value for money

Product Portfolio

Brands

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Godrej Consumer Products

1. Goodnight                2.Hit                               3. Jet 4.  Ezee                         5.Genteel                        6.Cinthol7. Godrej Vigil              8.Godrej No.1               9.Fairglow10. Shikakai                11.Godrej Shaving         12.Expert13. Colour Soft            14.Nupur Mehendi

SWOT Analysis

Strengths

1.Leader among India’s FMCG companies

2.Some brands in 100 most trusted brands

3.Presence in more than 60 countries

4.Over 1,300 full-time employees

5.Widespread distribution network across India

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Godrej Consumer Products

6.To support the sales team it has a network of 33 C&F agents, 1,200+ distributors, 150 super stockists, 3,200 sub stockists and 650,000 retailers in India.

7.Recognized Godrej Research & Development Centre

Weaknesses

1.Market share is limited due to presence of other strong FMCG brands

2.Godrej  products has stiff competition from big domestic players and international brand

Opportunities

1.Tap rural markets and increase penetration in urban area

2.Mergers and acquisitions to strengthen the brand

3.Increasing purchasing power of people thereby increasing demand

Threats

1.Intense and increasing competition amongst other FMCG companies

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Godrej Consumer Products

2.FDI in retail thereby allowing international brands

3.Competition from unbranded and local products

Competition

Competitors

1. HUL

2. Black Rose

3. Loreal 4. Gillette

5.Palmolive6. Old Spice7. Wipro Technologies 8. Procter and Gamble

9.ITC Limited

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Godrej Consumer Products

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