godmother agency presentation 2014
DESCRIPTION
Full advertising agency. Integrated campaign, marketing performance, flexibility. Clients: Google ROMANIA, HTC, Oriflame, Forever Living, Rehau, Promenada, Lukoil, Doppelhertz, A&D Pharma, Profi, Agricover. 30 employee 2.3 mil Euro turnoverTRANSCRIPT
www.godmother.ro
About us
What they say about us
Clients & Work
Key People
About us
We are a full service independent agency that offers integrated solutions and ideas because we see the magic behind each brand.
We are the Godmother, the person that client can trust in getting the right advise for any kind of issue.
We have a dedicated team of people that increased throughout the years along with the number of clients.
About us
About us
Advertising experience:
17years
Team:
30people
We plannedover:
40events
We have contractedover:
200suppliers
Turnover in 2013:
€2.3million
In 2013 we have worked with:
48clients
About us
About us
Vision Values Variables
WHAT we do and HOW we do it have a great importance.
So we do not give up
until we’ve worn out the
keyboard and the tip of
the mouse’s little arrow
in order to create
something to be proud
of.
Shopper experience. Time used efficiently. Creativity. Price.
All of them equally
important. And even
more important – the
harmony of them
coming all together.
On the way, things change. Just like in life.
We accept changes and
embrace surprises. In
the end, that’s the
beauty of it all.
What they say about us
Rares Rusu – Marketing Manager, Google Romania
“We're excited about Godmother- they're a young team, a dynamic group of
people that works perfectly well together with Google's fresh spirit. We're
hoping to have a long collaboration, in which we can create and implement
events together that come to support the online environment and also manage
to bring the magic of using Google to every end-consumer.”
Ella Gligor - HTC Retail Manager Romania & Moldova
"Am facut un pariu intern pe tema abilitatilor Godmother de a livra „Profesional
Hocus Pocus”, asa cum se lauda in tagline si nu am fost dezamagiti. Desi am
derulatdeocamdata doar un proiect pilot, ne-au convins ideile lor simpatice,
rapiditatea de implementare si maturitatea asumarii unei provocari complexe
cu un termen de livrare extrem de scurt. Colaborarea cu Godmother ne ofera
un prilej bun sa subliniem „Here’s To Change” pentru prezenta noastra in piata
prin actiuni BTL mai vizibile."
Clients & Work
Clients & Work
Godmother has been with this unique and elegant shopping space since its opening in October 2013.
We have been covering:
• Complete BTL services - VIP & Retail openings, and a host of 10 other events
• Online and social media communication
• The creation and production of Talk Shop – its internal magazine
Google's Romanian HQ chose Godmother as their main BTL agency from the very start in 2011, and the collaboration is still going strong today.
We have been delivering:
• BTL services – with over 50 IT&C World events
• Creative services
• Production services
We supported HTC in the launch of the new mobile device HTC One M8. For this we developed:
• BTL activations
• Special production services
• Creative and innovation branding solutions
• Digital services
Clients & Work
The supermarket chain Profi is part of our portfolio for the last 3 years.
Our collaboration included a large number of projects:
• BTL activities
• Online campaigns and social media
• CSR campaigns & activations
• TVC
The cooperation with Oriflame started in 2014 after a BTL pitch. We developed and implemented 2 major projects for them and are convinced many new ones will come.
Activities so far:
• Event concept development
• Event management
• Creative and production services
For Libra Internet Bank we work on retainer fee and cover following activities:
• Strategy and communication planning
• Online and social media
• Creative development
Clients & Work
The collaboration with Forever has started as early as the year 2000, being as fresh today as in the beginning.
We have been offering:
• Integrated campaigns – with over 400.000 persons users in the system
• Creative & Production services
• BTL services
• Online campaigns
Active for 10 years on the local market as the unique supplier of complete agricultural solutions, Godmother has been with them since 2007.
We have been covering:
• BTL services
• Creative & Production services
• Brand identity – Corporate Video
Cosmopolis is one of our new clients in the portfolio. We developed for them an integrated campaign and communication strategy which included:
• OOH
• Digital
• You tube movies
• BTL activities
Clients & Work
Our clients – in BTL images
Clients & Work
Our clients – in Digital images
Clients & Work
Our clients – in TVC
Key People
Valentin Vacarus, Managing Director is surely the leader of this business, with 17 years of advertising experience, he is striving to push everyone a little bit closer to achieving their goals, and doing great work for all clients.
Experience:
• Promenada
• YouTube
• Petrom
• Profi
• MIDOCAR
• A&D Pharma
Ioana Comaniciuis our Client Service Director. After working for 9 years in the banking industry, Ioana decided to make the move and jumped ship in the whirlwind waters of advertising, managing a team of 7 individuals.
Experience:
• Millennium Bank
• BCR
• ING
Adriana Beştea is our Creative Director. She entered the advertising world in 2007 as a freelancer copywriter. 7 years of gathered experience later, all her skills are used in coordinating Godmother's dream creative team.
Experience:
• Banca Romaneasca
• Generali Group
• Unilever Food Solutions
• BRAMAC
• Sandoz
Key People
Corina Bacanu - Group Creative Director started working in advertising in 2001 as junior copywriter. Since then her career developed and she was behind many well known campaigns.
Experience:
• Bergenbier
• Orange
• Cosmote
• BOOM TV
• Alpha Bank
• Rikado
• Kronospan
Calarasu Adrian – Online Account Director. Senior marketing and communication professional with expertise in online communication, corporate communication, brand management.
Experience: • Michelin
• Walmark
• A&D Pharma
• Credit Europe Bank
• Coldwell Banker
• Garonne
• Nissan
Lavinia Petruescu - Strategic Director is in advertising since 2004. Her experience is on local as well as on international markets because she worked in Vienna for 2 years handling 7 countries.
Experience: • Lufthansa
• Samsung Electronics
• Hankook