© 2014 AJ Media, LLC. All rights reserved.

Establish Your Online Presence

© 2014 AJ Media, LLC. All rights reserved.

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DISTINGUISHEDDifferentiate your business from your competition

AVAILABLE 24/7Your online presence provides info during non-business hours

EXTENSIVEReach a world-wide audience in addition to your local market

INFORMATIONIncrease potential customer communication and engagement

CREDIBILITYDemonstrate your industry expertise and legitimacy through genuine interactions

5 REASONS your business needs a website

© 2014 AJ Media, LLC. All rights reserved.

There are several items to consider when choosing a domain name for your business, such as the purpose or your

website, your target audience, and your geographic location. Typically, you’ll want to select a domain name that

matches your business name. If your business name contains commonly used terms or generic words, domain

selection can seem to be a dif� cult task.

Keep these characteristics in mind when selecting a domain name:

• Keywords: add keywords speci� c to

your business’ industry, and/or location.

For example AAABuildersHouston.com,

or StoneOakKidParties.net

• Extensions: .com is a popular option

especially for a global audience.

However, your business’ purpose–reach

a local market, target a geographic area,

type of content–may bene� t from an

alternate extension.

DOMAIN NAME?How do I choose a

© 2014 AJ Media, LLC. All rights reserved.

A site menu allows users, your potential customers navigate through the content and pages of your website. You’ll want users to be able to look for your services, contact information, or entertaining content with ease. You don’t want them to guess where to � nd the information they need and want.

Here are a few guidelines when outlining and titling links in your site menu:

1. Be clear and concise. The link title should re� ect the content that will be presented in the web page.

2. Create a menu outlined to allow the user to � nd the information they need in less than two to three clicks.

3. Keep the title brief and legible. No one likes to be confused by a really long link title.

help my website?SITE MENU

How does a

© 2014 AJ Media, LLC. All rights reserved.

When you choose us to host and design your site, you may select from a variety of features to integrate enhanced content and promote user interactivity. These features help increase user engagement with your site’s content such as the image gallery or embedded YouTube videos.

When you choose us to host and design your site, you may select from a variety of features to integrate enhanced FEATURES• Cloud-based hosting: Your website will be served on

multiple data center locations to provide consistent up-time, response time, and reliability.

• Blogging: Our blogging module is easy to use and includes a simple drag & drop post editor, moderation controls, auto archiving, and much more.

• Photo Galleries & Slideshows: Showcase photos of your work in professional photo galleries and slideshows. Provide us the photos to include and we’ll format them to � t the style of your site.

• Video & Audio Players*: Send us your audio or video � les, or links to your hosted content, and we can automatically convert them for playback directly from your website. Your website visitors won’t need to download � les and open a separate media player to watch or listen.

• Forms: Send us the type of info you want to collect from your website visitors and we’ll create a form that will submit the data to your designated email address. Other form options to consider are collecting data for event registrations, surveys, and � le uploads from your visitors.

• eCommerce: Sell your products and services online! Provide us a list of the name(s) of your product/service, a picture, product description, and price. We can connect the store to your PayPal account to sell online seamlessly!

• Search Engine Optimized: Your website will be optimized for search engines through the use of sitemaps, proper HTML formatting, and meta descriptions. We also create alt tags on images and page-speci� c descriptions. Our goal is to help you get your website highly ranked in search results.

• Automatic Mobile Website: Reach more visitors with a mobile optimized version of your site automatically! Visitors that arrive at your site on a mobile device/smart phone will see the mobile version of your site, while visitors viewing your website on a computer will see the full website. Nothing more to do–it just works!

* Audio/video fi les must be under 2MBs or less.

Links to A/V content can be from YouTube,

Soundcloud, and/or Vimeo.