Week 7: Godaddy and WordPress

Ike Brunner & Russ Shirley

1

Buying a URL

3

For this example we are using godaddy.com. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using godaddy.com. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using godaddy.com. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using godaddy.com. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using godaddy.com. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using godaddy.com. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Buying a URL

3

For this example we are using WordPress. The process will be very similar depending of which service you use.

Digital Hub Project

3

Required  Elements  (15  points  each)  !

1.Strategy/Posi=oning:  Your  SoMe  strategic  plan  and  how  you  will  posi9on  yourself  !

2.Goals  &  objec=ves:  What  you  want  to  achieve  short-­‐  &  long-­‐term  !

3.Similar  examples/inspira=on:  Other  individuals  who  you  aspire  to  be  or  are  taking  cues  from  !

4.Channels:  Quality  &  quan9ty  of  SoMe  channels  you  plan  to  use  (must  have  minimum  of  5)  !

5.Branding  consistency/content  op=miza=on/integra=on:  How  well  your  SoMe  presence  is  coordinated  across  channels  (e.g.,  photo,  personal  statement,  area  of  exper9se)

Digital Hub Project

3

Required  Elements  (15  points  each)  !

6.Content  Calendar:  3-­‐month  plan  to  fill  your  SoMe  channels  with  relevant  &  engaging  content;  must  be  weekly  &  by  channel  (e.g.,  plans  for  each  of  12  weeks  and  what  content  is  going  out  on  which  SoMe  channels)  !

7.Measurement  &  monitoring:  How  you  will  monitor  &  measure  your  SoMe  ac9vity  and  adapt  over  9me  based  on  results  !

8.Google  results,  reputa=on  MGMT:  Current  Google  results  &  where  you  want  them  to  be  once  digital  hub  is  executed  &  op9mized;  how  you  will  manage  your  reputa9on  while  execu9ng  SoMe  plan  !

9.Defined  opportuni=es  &  shortcomings:  What  you  see  as  the  opportuni9es  to  make  an  impact  in  your  field  and  limita9ons  you  envision  impac9ng  your  execu9on  !

10.Overall  presenta=on:  How  well  you  present  the  plan,  overall  mastery  of  the  course  content

Digital Hub Project

3

Keys  to  doing  well:  •Know  the  why  –  jus9fica9on  for  your  decisions  &  plans  •Be  consistent  •Tie  back  to  class  discussions/ar9cles  •Be  crea9ve  &  try  new  tools  •Think  long-­‐term