Choosing the right photos to tell your story

The Special EventJanuary 30, 2018

Go toNickBorelli.com/TSE18to interact with thispresentation!

Event Planner | Magnolia Bluebird EventsPhotographer | Imagelink Moving Pictures

Choosing the right photos to tell your story

1. The difference between good and bad photos

2. What you need from your photographer

3. How to tell a story with your photos

4. 5 SEO tips to make these photos discoverable

Event Planner | Kristin Banta EventsPhotographer | Scott Clark Photo

1. The difference between good and bad photos

The Good● Professional ● Visually arresting● Unique● Incredible lighting● 3 to 5 elements to “like”● Storytelling

1. The difference between good and bad photos

The Good

● Look at highly engaged photos on Instagram!

● Resource: The Best Nine

1. The difference between good and bad photos

The Bad● iPhone photo● Overly filtered ● No context setting● Too close● Watermark

POP QUIZ

Which photo has the least likes?

POP QUIZ

Which photo has the least likes?

2. What you need from your photographer - plan ahead!

● Detail shots ● Empty room● Full room (with people!)● Food● Band● Dance floor ● Tablescapes● Bar● Place card table● Signage ● Lighting critical

3. How to tell a story with your photos

● Include a compelling description

● What do you know that the viewer does not?

● Give context ● Give credit

3. How to tell a story with your photos - Instagram

● Your instagram feed tells your story○ Who you are○ What you love○ How you communicate○ How you partner○ Your personality

● Think about○ Color flow○ Photography style○ Mix of events○ How you want your audience to

perceive you

4. 5 SEO tips to make these photos discoverable

1. Target local keywords

Yes: Stunning San Francisco Outdoor Wedding

No: Julie & Doug’s Wedding

2. Write event descriptions

200+ wordsunique copyInclude keywords

3. Describe and tag each photo

4. Optimize for mobile

5. Get authoritative link-backs

PlatformsDirectoriesPublications

Optimizing your PartySlate profile

1. Upload a visually arresting cover photo

2. Post at least 9 full events with 20+ photos

3. Add SEO-friendly event titles and descriptions

4. Add a video5. PartySlate algorithm

rewards: sharing, saving, recent uploads

Choosing the right photos to tell your story

The Special EventJanuary 30, 2018

Event Planner | Magnolia Bluebird EventsPhotographer | Imagelink Moving Pictures