go home library. you're drunk!
DESCRIPTION
ALA Annual 2013 presentation with Brandi Hodges on library marketing.TRANSCRIPT
![Page 1: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/1.jpg)
Ben Bizzle
Go Home Library
[email protected]@benbizzle
You’reDrunk
Brandi [email protected]@brandimhodges
![Page 2: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/2.jpg)
Didn’t have to market
![Page 3: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/3.jpg)
Shift in medium
![Page 4: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/4.jpg)
In the beginning
![Page 5: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/5.jpg)
Today’s website
• Fully Responsive• Clean• Elegant• Simple• Information and entertainment portal
![Page 6: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/6.jpg)
New approach
Joe Box
Valerie Carroll
Brandi Hodges
Melloney Dunlap Ben Bizzle
CreativeTeam
![Page 7: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/7.jpg)
Overarching Theme
eCards WORDS
![Page 8: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/8.jpg)
Billboards
![Page 9: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/9.jpg)
Posters
In-House Around Town
![Page 10: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/10.jpg)
Postcards
Front & Back
![Page 11: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/11.jpg)
Push Limits
Respect their senseof humor
![Page 12: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/12.jpg)
The Line
Don’t go too far!
![Page 13: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/13.jpg)
Informative
Creative delivery
![Page 14: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/14.jpg)
Memorable
R.S.V.P
![Page 15: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/15.jpg)
Branding
Logo goeson everything
![Page 16: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/16.jpg)
Newspaper
Stories, not ads
![Page 17: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/17.jpg)
Radio
Drive-time, Morning Shows,Talk Radio
![Page 18: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/18.jpg)
Television
News Stories& Interviews
![Page 19: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/19.jpg)
Images & Text
![Page 20: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/20.jpg)
Facebook tips
![Page 21: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/21.jpg)
Engage
Postcompelling
content
![Page 22: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/22.jpg)
Images, Images, Images
![Page 23: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/23.jpg)
Entertain
Be theGeorge Takei
of your community
![Page 25: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/25.jpg)
Advertise
Meet $10
![Page 26: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/26.jpg)
Follow
Learn from others
www.facebook.com/ccjpl
![Page 27: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/27.jpg)
Conclusion
![Page 28: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/28.jpg)
Change
We’re trying to transform animage, not reinforce one.
![Page 29: Go home library. You're Drunk!](https://reader034.vdocuments.us/reader034/viewer/2022052412/55897048d8b42a3a218b45e4/html5/thumbnails/29.jpg)
Quality Programming
Sell the sizzle, not the steak.
But deliver a damn good steak!