Go Fresh

Sarah Trimble and Jaime Hadley

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Active Annie (Customers and Segmenting)

Go FreshFor nutrition-minded peoplewho lack time to prep healthy snacksour Go-Fresh is an outdoors food kiosk that offers healthy, nutritional fresh food and snacks in a convenient, accessible, eco-friendly venue.

Competition and Value Subway (prepared

to serve food) Casey’s

(convenience stores)

Home prep (shopping at big box retailers)

Hunger satisfaction

Accessibility/ convenience

Health and nutrition

Price Sustainability

Go Fresh OWNS healthy and fresh, sustainability Whether the customer is in the park

doing group yoga, on a trail jogging, or on the soccer field, Go Fresh meets her there. Go Fresh gives her the healthy snack options she needs to refuel her body without wasting any of her valuable time prepping food.

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