Go FishApplying national commercial fishing industry and seafood strategies on a local scale

What are our top priorities?

Promote

What are our top priorities?

PromotePreserve

What are our top priorities?

PromotePreserveSustain

What are our top priorities?

U.S. fisheries

Promote, Preserve & Sustain

U.S. fisheriesWild fisheries

Promote, Preserve & Sustain

U.S. fisheriesWild fisheriesRegional fisheries

Promote, Preserve & Sustain

U.S. fisheriesWild fisheriesRegional fisheriesLocal fisheries

Promote, Preserve & Sustain

Promote

Educate

Promote

EducateAdvertise

Promote

EducateAdvertiseNetwork

Promote

Educate

Create your mantra and repeat it incessantly

Educate

Create your mantra and repeat it incessantly All U.S. fisheries are managed for

sustainability

Educate

Create your mantra and repeat it incessantly All U.S. fisheries are managed for

sustainability Tell buyers to ask about country of origin and

wild fish

Educate

Create your mantra and repeat it incessantly All U.S. fisheries are managed for

sustainability Tell buyers to ask about country of origin and

wild fish Alaska fisheries already have this reputation

— build on that

Educate

Create your mantra and repeat it incessantly All U.S. fisheries are managed for

sustainability Tell buyers to ask about country of origin and

wild fish Alaska fisheries already have this reputation

— build on that Consider carefully any leap into regional

branding

Educate

Create your mantra and repeat it incessantly All U.S. fisheries are managed for

sustainability Tell buyers to ask about country of origin and

wild fish Alaska fisheries already have this reputation

— build on that Consider carefully any leap into regional

branding Take advantage of ASMI

Educate

Advertise

Cater to a variety of consumer learning styles with a broad outreach plan

Advertise

Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio)

Advertise

Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio) Events

Advertise

Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio) Events Social media

Advertise

Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio) Events Social media

Don’t be afraid to try something new

Advertise

Network

Use the locavore movement as a model

Network

Use the locavore movement as a model Encourage fishermen to be vocal

Network

Use the locavore movement as a model Encourage fishermen to be vocal

On the docks

Network

Use the locavore movement as a model Encourage fishermen to be vocal

On the docks At farmer’s markets

Network

Use the locavore movement as a model Encourage fishermen to be vocal

On the docks At farmer’s markets Via social media

Network

Use the locavore movement as a model Encourage fishermen to be vocal

On the docks At farmer’s markets Via social media Via traditional media

Network

Use the locavore movement as a model Encourage fishermen to be vocal

On the docks At farmer’s markets Via social media Via traditional media

Tell the stories of fishing families

Network

Preserve

Fishing grounds

Preserve

Fishing groundsAccess to quota

Preserve

Fishing groundsAccess to quota

Use of gear types

Preserve

Sustain

Fishing stocks

Sustain

Fishing stocksFishing

communities

Sustain

Fishing stocksFishing communities

Fishing and processing infrastructure

Sustain

What are our top priorities?

Promote

What are our top priorities?

PromotePreserve

What are our top priorities?

PromotePreserveSustain

What are our top priorities?

Go Fish!