Go CleanQuality Divine…..

Go Clean

Presenting to you a totally new

formulation which works both on your and scalp from the very first wash, washing

away all the dandruff you are worried

about so that u don’t have to hesitate,

every time u go out…

Marketing StrategyBrand Name: Safron

Quality: A very effective hair-strengthening and moisturizing shampoo, with refreshing herbal extracts, specially formulated to prevent hair loss and fight Dandruff. Hypoallergenic. No harmful chemicals

Key Ingredients:

Fenugreek (for hair-strengthening and nourishing) and Neem(for killing germs) Extracts with Shikakai Granules(anti- Dandruff properties and mint(for Freshness).

Safety: Completely Non- harmful. Safe to use on artificially colored or permed hair. Safe for daily use. Suitable for any person above 5 years of age.

Packing and Packaging:

• Packed in 7ml sachet, 35 ml, 100 ml and 200 ml plastic bottles.

• The 50 ml bottles will be the trial packs, which will be discontinued in the 3rd year of operation

• Pictures of the key ingredients will be displayed on the pack.

• Safety lock will be on the cap of the bottle to ensure the customer of non-adulteration.

Target Market: Targeted to the following:

• Every person above 5 years of age.

• High income, upper middle and middle class of rural areas

Pricing:Pricing Strategy: Penetrative and Competitive pricing – low price to attract more customers in comparison to the competitors.

Suggested Retail price:

Quantity (in ml) Price (in Rs.)

7 2.5

35 17

100 68

200 120

Price Flexibility: Prices are Flexible to the market conditions and to the cost of manufacturing and also to the prices of competitive products.

Promotion:Push and Pull Strategies

AIDA strategy

[Attention Interest Desire Action]

Advertising: To create awareness about the product in the minds of the customers and to provoke their buying actions. Advertising will be done through the following mediums:

i. T.V. spots

ii. Magazines

iii. Billboards

iv. Product packaging and inserts

v. Posters and Flyers

vi. In – store displays

vii. Distribution of free samples

Public Relations and Publicity:

i. Exclusives

ii.Community involvement

iii. Opinion pieces

iv. Feature stories

v. Social responsibility Activities

Personal Selling: Personal selling will be done only in Supermarkets and big stores, where a representative of the company will be made available to tell the customers and also help them about the benefits and the uses of the product and also what differentiates our product from others available products

Slogan

It is more than a shampoo …

…Rejuvenating hair

Thank you…