How the Internet will change the world of TV

Ruslan Kogan

Founder and CEO of Kogan.com

Retail Entertainment Taxi

Social Recruitment Library

Music Literature News

For the consumer

• More competition/Better content (reduce barriers to entry)

• More choice (as above, but also global audience)

• More Intuition (It will know what sports you like, what teams you

go for, etc)

Advertising

• More Targeted

• Based on hyperlocation

• Based on TV shows you have watched

• Based on website you have visited

• Based on a show you are watching.

The Manufacturer

• Standardised software (less difference between different brands)

• What Android did to mobile phones and how it killed Nokia.

• Different revenue model, could sell TVs for below cost price and

make ongoing revenue.

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