gmi intro
DESCRIPTION
GMI introTRANSCRIPT
The Caribbean’s Outdoor Brand Specialists
A Divison Of
HILL DAVENPORT GROUP...Flying High
GMIDIRECTIONALROAD SIGNS
Introduction
Opportunity
Global Marketing International (GMI) are a marketing
communications company working with Blue Chip companies around
the world to provide much needed and appropriate directional road signage in the
Caribbean.
Through a strategic alliance with the Government of the Caribbean we are working to erect high quality
road signs which conform to international standards such as Britain’s Traffic Signs Regulations and General Directions
(TSRGD) observed in many countries around the world.
GMI’s directional road signage colour scheme comprises of: White on blue for motorways or highways; white on dark green for primary
routes with yellow road names; and black on white for secondary routes. Our mission is to collaborate with local authorities to ensure a unique and special
visitor experience.
Our responsibility is to erect highly visible signs with legible content to aid local and visiting road users to move around the Caribbean with relative ease and simplicity.
Signs will be placed at major roads, highway junctions, prominent tourism sites and so on guaranteeing high visibility.
A select number of clients will be invited to partner with the local authorities in erecting signs seen by hundreds of thousands of locals and visitors alike each week.
Road sign in Antigua
Benefits to Caribbean businesses
Antigua road signs project
Brand visibility in the Caribbean, a popular tourist destination and emerging financial services centre, by hundreds of thousands of local, business and holiday visitors.
Kudos associated with being recognised as a ‘Strategic Partner’ with the Government in the supply of much-needed directional road signs.
Your brand will become a ‘household’ name during the designated contractual period thus creating consumer interest/loyalty thereby allowing for new or increased trading opportunities in the Caribbean.
In September 2008, GMI delivered eighty-one (81) international standard directional road signs to the government and people of Antigua. These signs were designed in London; manufactured in Asia and sponsored by businesses local to Antigua over a period of two years under the auspices of the Antigua Ministry of Tourism. The companies which supported this initiative are Stanford Financial Ltd; Cable & Wireless; and B Mobile communications.
Road sign in Antigua
The Caribbean’s Outdoor Brand Specialists
GMIDIRECTIONALROAD SIGNS
Suite 1.01 Harbour Island, 28b Harbour Exchange Square London E14 9GE United Kingdom
Tel: +44(0) 207 537 6700 Fax: +44(0) 207 537 [email protected] www.globalmarketingint.com
A DIVISION OF THE HILL DAVENPORT GROUPwww.hilldavenport.com
The Caribbean’s Outdoor Brand Specialists
GMIDIRECTIONALROAD SIGNS