gm financial facebook presentation and handbook

7/30/2019 GM Financial Facebook Presentation and Handbook

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FACEBOOK: GM

FINANCIAL CAREERS

This project was a collaboration between GM FinancialsCommunication, Human Resources and Legal departments. In an

effort to expand the companys recruitment methods, executives approved a GM Financial Careers Facebook page to promote the

company, its business and its employment opportunities.

Integrating social

media into GM

Financials

recruiting strategy


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WHAT ARE WE TRYING TO ACCOMPLISH?

New

recruitment

techniques

One portal

for all

information

Faster

posting

capabilties

User

friendly

Quick

turnaroundresponses

Encourage

user

interaction

Post events

and new

jobs


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WHAT METHOD DID WE SELECT?

Basic LaunchPhase 1

Launch the following sections: "Company," "Join the Team," "Career

Paths" and "Social Media Conduct"

Company info, job opportunities, job and department descriptions

Employee VignettesPhase 2

Roll out "Employee Vignettes" -- text and photos only -- section with

short testimonials on what GMF employees love about the company

Integrate Twitter into Facebook page, begin utilizing Twitter

VideoPhase 3

Add short video testimonials to "Employee Vignettes" section -- receive

list of potential interviewees from HR

Integrate CareerBuilder application into "Join the Team" section


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WHO IS INVOLVED?

REVIEWS AND APPROVALS

Human

Resources

Legal

Writers

and Editors

Graphic

Designers

Web

Developers

Communication

Chris Choate

EVP Chief Financial Officer

Mark Hernandez

AVP InternalCommunication and Brand

Management

Chrissy Heinke

AVP Public Relations andCommunication

Human

Resources

Nancy Smart

SVP Human Resources

DeeAnne Row

Recruiting Manager

Kristy Minter

Recruiting Coordinator

Legal

Mike May

EVP Chief Legal Officer andSecretary

Marci Mancuso

VP Associate Counsel


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DEMO SCREENSHOTS


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THE BASICS

Definitions

Custom Page A custom page refers to each page that was individually created forthe GM Financial Careers Facebook site. For instance, there are four custom pages:

Company, Join the Team, Career Paths and Social Media Conduct.

Tabs Tabs are listed within the custom page. For example, within the Companypage, there are three tabs: Profile, Culture and Benefits.

Custom pages on the GM Financial Careers Facebook site include:

Company Join the Team

Career Paths Social Media Conduct

Facebook-generated pages include:

Photos Events Likes Notes* Videos* Groups*

*Pages listed in Italics are not on the Favorites list on the Facebook site. In other words,the public wont be able to see them unless we choose to add them later.


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GENERAL GUIDELINES

Some food for thought

Remember, when you are logged into Facebook as yourself, all your posts on the GMFinancial Careers Facebook site will show up as though GM Financial Careers is

posting.

Things we encourage:

Keep the GM Financial Careers Facebook site looking fresh. For best results andoptimum utilization, create new Wall posts at least three or four times a week (does

not need to be in the same day). Cover photos and imagery should be switched out

every few weeks or so.

Respond to users comments and posts within a timely manner, preferably within 24hours.

When responding to users comments and posts, use a conversational and friendlytone, but also be direct and to the point.

Post other items in addition to employment opportunities. Post photos, links tohelpful websites and blogs, etc. Also consider posting GM Financial-related articles

fromAmeriNews and those listed under Dealer Newsroom on GM Financials

dealerwebsite.

Keep photo albums up-to-date. For instance, when new issues ofGMF 360 arereleased, upload photos from the All Across GM Financial section to the

corresponding Facebook photo album.

Things we discourage:

Over-posting or posting too frequently, as in too many posts in one day. Anoverwhelming amount of posts for one day could discourage users from using our

Facebook site.

Posting personal information, photos, content, etc. on to our GM Financial CareersFacebook site.
http://www.gmfinancial.com/dealers/http://www.gmfinancial.com/dealers/http://www.gmfinancial.com/dealers/http://www.gmfinancial.com/dealers/


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HUMAN RESOURCES TEAM

Role: Create Wall posts (e.g. employment opportunities, shared links, etc.) for the GM

Financial Careers Facebook site; continuously update content on the Facebook Wall,Timeline and Events section; upload photos from recruiting events, GM Financial

activities, etc.; create conversational, back-and-forth interaction and discussion with users

and interested parties.

Editing: For changes or edits to any of the custompages, please contact the

Communication department. Because each page is coded individually, it is imperative that

edits go through the Communication team to ensure that nothing becomes broken

within the source code which would inevitably result in the GM Financial Careers

Facebook site no longer working properly. The Communication team will make thespecified edits within the code on Facebook.

Revisions to any of the following within the custompages should go to the

Communication team:

Text (wording and formatting) Photos and graphics Footers


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COMMUNICATION TEAM

Role: Make edits to permanent content (e.g. custom pages, footers, etc.); make suggestions

regarding messaging and branding; provide guidance on how to respond appropriately tousers; act as mediator for the Facebook page.

Editing: To make edits to any of the custom pages in Facebook, specific instructions have

been outlined to make the process easier and to mitigate risk of breaking the source

code. (Note: Its preferred but not required to have an understanding of basic HTML.

Please review our Common HTML Rules and Tagsdocumentbefore proceeding.)

1. Visit the GM Financial Careers Facebook page and click on one of the custom pagesthat you would like to edit.
http://filenet/CorpComm/HR%202012/Common%20HTML%20Rules%20and%20Tags.docxhttp://filenet/CorpComm/HR%202012/Common%20HTML%20Rules%20and%20Tags.docxhttp://filenet/CorpComm/HR%202012/Common%20HTML%20Rules%20and%20Tags.docxhttp://filenet/CorpComm/HR%202012/Common%20HTML%20Rules%20and%20Tags.docx


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2. Click on Settings at the top of the custom page.

3. In a new browser window, visitwww.onlinehtmleditor.net. This is an externalonline HTML editor and it will be helpful when making edits to the Facebook page.

Any mistakes made in the external editor will not affect the look of the custom pageuntil the edits are made in the Facebook editor.
http://www.onlinehtmleditor.net/http://www.onlinehtmleditor.net/http://www.onlinehtmleditor.net/http://www.onlinehtmleditor.net/


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4. Click back over the Facebook page. In the source code box, select all (Ctrl+A) of thetext, and copy (Ctrl+C) and paste (Ctrl+V) it into the external online editor. Once you

have copy and pasted the source code into the online editor, the second box below

should show you the image, text, etc. for the custom page you are editing.


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5. Make all changes in the external online editor. As you type your edits, you shouldsee these edits being made to the custom page in the box below. (Please review the

Common HTML Rules and Tagsdocumentfor assistance.)

6. Once all edits have been made, and you have ensured that the custom page looks

exactly how you want it to look, select all (Ctrl+A) of the text, and copy (Ctrl+C) andpaste (Ctrl+V) it back into the source code box on Facebook.

7. Click Save Settings at the bottom of the Settings page.

8. Go to the top of page and click View Page. You should see your changes made.

If at any time you have questions regarding this process, please do not hesitate to ask

Rachel Wilcox (Ext. 27418) or Steven Palmer (Ext. 27053).
http://filenet/CorpComm/HR%202012/Common%20HTML%20Rules%20and%20Tags.docxhttp://filenet/CorpComm/HR%202012/Common%20HTML%20Rules%20and%20Tags.docxhttp://filenet/CorpComm/HR%202012/Common%20HTML%20Rules%20and%20Tags.docxhttp://filenet/CorpComm/HR%202012/Common%20HTML%20Rules%20and%20Tags.docx


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CONTACTS

Human ResourcesDeeAnne Row, Recruiting Manager .................................................................................................................... 817-525-6703

Kristy Minter, Recruiting Coordinator ................................................................................................................. 817-525-6681

CommunicationChrissy Heinke, AVP Public Relations and Communication ............................................................................... 817-302-7069

Mark Hernandez, AVP Internal Communication and Brand Management ........................................................ 817-302-7136

Heidi Heck, Communication Manager ................................................................................................................ 817-302-7690

Phil Navarrette, Communication Specialist II ..................................................................................................... 817-302-7429

Kimmy Daycock, Communication Specialist ....................................................................................................... 817-302-7692

Steven Palmer, Graphic Design Specialist I ........................................................................................................ 817-302-7059

Rachel Wilcox, Web Content Developer ............................................................................................................. 817-302-7418

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