glucon-d
TRANSCRIPT
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GLUCON-D
K BAL REDDY
ROLL NO: 09J21E0019
Its gives us. . . .
Instant Energy
Replenishes lost energy
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About Heinz• Heinz was founded in pittsburgh, pennsylvania
in 1869 by entrepreneur Henry John Heinz. • Heinz provides delicious, nutritious and
convenient foods for families in 200 countries around the world.
• Key Heinz markets are segmented as North American consumer products, U.S. food service, Europe, Asia Pacific & rest of the world.
• Heinz is a $10 billion global company.• Heinz products enjoy #1 or #2 market share in
more than 50 countries.
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Continue…• Heinz employs approximately 32,500 people
around the globe.• HJ Heinz Company is the iconic US based global
food giant. • Heinz with its global reach offers a range of 5700
product varieties. • Heinz India Pvt. Ltd was formed in the year 1994
by buying out the consumer product division of pharmaceutical company Glaxo .
• HJ Heinz Co a readymade portfolio of brands such as Complan, Glucon-D, Nycil and Farex
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Board of Directors
William R.Johnson Charles E.Bunch LeonardSColeman
John G Drosdick Edith E.Holiday Candace Kendle
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Continue…
Dennis H.Reilley
Lynn C.Swann Thomas J.Usher Michael F.Weinstein
Nelson PeltzDean R.O’Hare
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About Glucon-D
• Glucon-d was introduced in 1933 and has been the category creator and dominant market leader ever since.
• Glucon-d was adjudged as the 14th most trusted brand in the Brand Equity Survey 2009.
• Glucon-d is the leader in the instant energy drink category and enjoys a 70 per cent market share as against Dabur's Glucose and Wipro's Gluco-Vita.
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Marketing Mix
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Product• Product is any thing that is offered to satisfy
the need of the customer• Glucon-d is a glucose based beverage and is
available in powder form with 99.4 % of pure glucose it is easily absorbed by the body and is available for energy instantly
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Product MixProduct width:-No. of different product lines Heinz India Pvt. Ltd has product width of 5
• Tomato ketchup • Complan• Nycil• Glucon-d• Farex• Sampriti ghee
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Product LineProduct depth:-No of different variants in
product line• Glucon-d tangy orange• Glucon-dFruit energy- pineapple• Glucon-d nimbu pani• Glucon-d Fruit energy orange• Glucon-d regular
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Product length:-• The ‘length’ refers to the sum total of
number of items in each product lines. • Product length for Heinz is 45.
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Consistency:-
Glucon-d and its flavours are very consistent because its only deals with energy drinking and its flavours also gives the same.
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Price
Flavours Package size Price in Rs
Glucon-d
regular
100gm
200gm
500gm
1kg
19.00
36.00
80.00
125.00
Glucon-d tangy orange
100gm
200gm
500gm
24.00
45.00
99.00
Glucon-d
nimbu pani
100gm
500gm
22.00
97.00
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Pricing strategy• Initially Glucon-d was using skimming
strategy but based on the market conditions aspects , at present the glucon-d is using product line strategy.
• Glucon-d follows a pricing strategy that asks a higher price and discounts on the other hand.
• Competitors pricing.
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Placing• Glucon-d is
distributed to all suppliers & wholesalers and from suppliers to retail outlets.
• Over 1,600 Distributors reaching out to 4.5lakh retailers across the country.
Manufacturer
Mother depot
Distributor of the state
Local distributor
Retailer, Medical shops,Kirana stores ,malls
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Promotions• Promotions through TV advertisements News papers print media Retail outlet layouts• Sales promotions
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Segmentation Targeting & Positioning
• This product is segmented on both low end and high market.
• Glucon-d has undifferentiated marketing.• Glucon-d is targeting all groups of buyers.• Glucon-d is mainly concentrating during
summer season.• Glucon-d….. Replenishes lost energy.• Glucon-d is positioned as energy drink with
strong brand image.
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