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Glossary and References G-1REVIEW OF SOCIAL MEDIA AND DEFENCE

GLOSSARY AND REFERENCES


Glossary

API (application

programming interface)

A set of rules, guides and code that can be used by developers to build software (such as apps and plugins).

Apps Software applications with specific uses, often on a mobile phone or within another software platform, such as Facebook.

Defence The Australian Defence Force, its component Services and the Department of Defence.

EOP (external official

presence)

An officially approved and managed presence in a social media site or service (US).

Facebook An integrated online social network that is currently the most commonly used in Australia and elsewhere.

Facebook Connect A software platform that allows Facebook functionality to be integrated with and installed on other websites, so that users can engage with those websites using their Facebook login details.

Facebook lists The grouping of Facebook friends into lists for the purpose of publishing specific content to those on the lists.

Facebook page A location on Facebook to represent a company, brand, individual or community.

Facebook profile A personal page representing a user’s account and its elements, such as the user’s settings and content (photos, videos and links).

Facebook wall A space on a user’s profile or page on which ‘friends’ or ‘likers’ can post content.

foursquare Software service for mobile devices that allows users to ‘check in’ to a physical location using the geo-targeting functionality built into smart phones and mobile devices.

Friendster A social gaming platform; widely acknowledged as the first integrated social network.

Google+ A new integrated social network, the beta version of which was launched in June 2011. The network is not yet open to everyone and is available by invitation only.

Google+ circles Similar to Facebook lists, circles within Google+ allow users to be grouped so that content can be shared with those in the circle.

hashtag A Twitter concept where short words or phrases preceded by a hash sign allow topics to be grouped and searched.

Like A Facebook button or link present on all content posted to Facebook, or integrated into websites via Facebook Connect, which allows individuals to ‘like’ a piece of content. This information is gathered by Facebook and used to present targeted advertising to users.

LinkedIn A social network where professionals can create profiles, add employment information and connect to other professionals.

logins Details such as an email and password required to access a secure site, collectively referred to as ‘logins’.


Myspace Recognised as the first integrated social network; now overtaken by Facebook but still among the highest traffic sites in Australia.

netiquette Internet etiquette; social conventions for communicating on the internet.

phishing Posing as a legitimate entity to fraudulently collecting the personal information of online account holders.

plugin An extension to a piece of software.Recommend Similarly to Facebook ‘Likes’, ‘Recommends’ are used through

Facebook Connect by websites, such as news services, which publish content that may be inappropriate to ‘like’.

Screenshot Using the ‘print screen’ button on a computer keyboard to capture an image of the content on the monitor at the time.

Share To pass content from one web user to another using functionality provided by the software hosting the content.

searchable web All online content that is not contained within secure social media, such as individuals’ profiles, and is therefore discoverable using a search engine.

Second Life An online virtual world where individuals create ‘avatars’ (virtual characters) to interact with each other in various virtual locations.

sentiment The positive or negative tone directed towards a brand or subject; used in social media monitoring.

smartphone A mobile phone that offers features such as internet access, GPS and other technology that is not included in basic phones.

social network sites Web-based services (such as Facebook and Myspace) that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. Users can connect by creating personal information profiles and inviting friends and colleagues to access their profile, send emails and instant messages. Profiles usually include photographs, videos, audio files, blogs and so on.

social web The areas of the web that mainly involve interactions between individuals.

tablet Hardware that is in between mobile phones and laptop computers in size and functionality.

tagging (photos) Selecting a section of a photo and connecting it with the profile of the individual in the photo.

trolls Online social media users (usually anonymous) who post controversial or aggressive messages for the purpose of causing offence or baiting others into arguments.

tweet A status update through Twitter that can be up to 140 characters long; the act of sending a Twitter status update.


UCMJ (Uniform Code of

Military Justice)

The foundation of US military law, exercising the authority of the US Constitution.

UGC (user-generated

content)

Various forms of media content created by and available to users of social media.

viral Adjective referring to the rapid and wide circulation of a piece of content on the internet.

Web 1.0 The initial phase of the internet, which involved the publishing of websites to domains and ecommerce, with limited user-generated content and interaction.

Web 2.0 A subsequent stage in the evolution of the internet, which allows users to generate content, publish it, and interact with others’ content.

widget A piece of functionality within an application, such as a chat widget within the Facebook application on a mobile phone.

WordPress Open source blog software that can be hosted by a third party or custom installed.


Abbreviations and acronyms

ACCC Australian Competition and Consumer CommissionACL Australian Consumer LawACMA Australian Communications and Media AuthorityADF Australian Defence Force.ADFA Australian Defence Force Academy.ALRC Australian Law Reform CommissionAPI application programming interfaceAPPs Australian Privacy PrinciplesBAV BrandAsset ValuatorBCC Brisbane City Council (Queensland, Australia)CNO Chief Naval Officer (US)DEOC Digital Executive Oversight Committee (proposed)DRN Defence Restricted NetworkDSN Defence Secret NetworkEIDWS enlisted information dominance warfare specialist (US)EOP External Official Presence (US)EOP electronic online presenceFRGs family readiness groups (US)ICT information and communications technologyIDC Information Domination Corps (US)KPI key performance indicatorNMITC Navy and Marine Intelligence Training Center (US)NPPs National Privacy PrinciplesOPSEC operational securityORM operational risk managementQPS Queensland Police Service.PR public relationsRAAF Royal Australian Air ForceRAN Royal Australian NavySMS short message serviceSOPs standard operating proceduresUCMJ Uniform Code of Military Justice (US)UGC user-generated contentUS DOD United States Department of Defense


References

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Section 1 – Social media and their originsABC (Australian Broadcasting Corporation) 2011, Technology explained – social media. Retrieved 12 July 2011 from http://www.abc.net.au/technology/techexplained/articles/2011/04/11/3158241.htm.Ackerman S 2011, ‘Marines boot social media pioneers from Afghanistan Facebook freakout’. Retrieved 8 July 2011 from http://www.wired.com/dangerroom/2011/03/marines-boot-social-media/.Bewley TF 1999, Why wages don’t fall in a recession, Harvard University Press, Cambridge, MA.Bronk C 2009, ‘Marines’ social-media ban is bad for morale’, Federal Computer Week. Retrieved 8 July 2011 from http://fcw.com/articles/2009/09/21/comment-chris-bronk-marine-ban.aspx.Dwyer, D. 2009, Communications in Business: Strategies and Skills, Pearson Education Australia, Frenchs Forest, NSW.Ferraro GP 2002, The cultural dimension of international behavior, Pearson Education, Upper Saddle River, New Jersey.Hall, E.T. & Hall, M.R. 1990, Understanding Cultural Differences, Intercultural Press, Yarmouth ME, USA.Hill CWL 2003, International business: competing in the global marketplace, Irwin, Chicago.Hoebel EA & Frost EL 1976, Cultural and social anthropology, McGraw-Hill, New York.Hofstede G 1984, Culture’s consequences: international differences in work-related values, abridged edition, Sage Publications, Beverly Hills, CA.Hofstede G 1991, Culture and organisations, McGraw-Hill, New York.Jacka JM & Scott PR 2011, Auditing social media – a governance and risk guide, John Wiley and Sons, United States of America.Jones ML 2007, ‘Hofstede – Culturally questionable?’, paper presented to the Oxford Business & Economics Conference, Oxford, 24–26 June. Retrieved 11 July 2011 from http://ro.uow.edu.au/commpapers/370.Kaplan A & Haenlein M 2010, ‘Users of the world, unite! The challenges and opportunities of social media’, Business Horizons, vol. 53, pp. 59–68. Retrieved 11 July 2011 from the ScienceDirect database. doi:10.1016/j.bushor.2009.09.003.Mead R 2005, International management: cross-cultural dimensions, 3rd edition, Blackwell USA.Mwaura G, Sutton J & Roberts D 1998, ‘Corporate and national culture – an irreconcilable dilemma for the hospitality manager?’, International Journal of Contemporary Hospitality Management, vol. 10, no. 6, pp. 212–220. Retrieved 10 July 2011 from the Emerald Insight database.


Oxford Dictionary 2011a, Oxford Dictionaries, Oxford, UK. Retrieved 12 July 2011 from http://oxforddictionaries.com/definition/social+media.Oxford Dictionary 2011b, Oxford Dictionaries, Oxford, UK. Retrieved 12 July 2011 from http://oxforddictionaries.com/definition/social+networking.Peterson M 2007, ‘The heritage of cross cultural management research: implications for the Hofstede Chair in Cultural Diversity’, International Journal of Cross Cultural Management, vol. 7, no. 3, pp. 359–377. Retrieved 11 July 2011 from the Sage Journals Online.Samovar LA & Porter RE 1991, Communication between cultures, 3rd edn, Wadsworth, California.The Social Media Guide 2011, ‘50 definitions of social media’. Retrieved 12 July 2011 from http://thesocialmediaguide.com/social_media/50-definitions-of-social-media

Section 2.1 – TrendsABC (Australian Broadcasting Corporation) 2011, ‘Facebook under fire for photo tagging feature’. Retrieved 18 July 2011 from http://www.abc.net.au/news/2011-06-09/facebook-under-fire-for-photo-tagging-feature/2753000?section=justinAustralian Bureau of Statistics 2011, ‘Australian demographic statistics, Dec 2010’. Retrieved 21 July 2011 from http://www.abs.gov.au/ausstats/[email protected]/mf/3101.0ACMA (Australian Communications and Media Authority) 2011, ‘The internet service market and Australians in the online environment’. Retrieved 13 July 2011 from http://www.acma.gov.au/webwr/_assets/main/lib310665/the_internet_service_market_in_australia.pdfBerkun S 2011, ‘Post comments using Twitter and Facebook’. Retrieved 18 July 2011 from http://en.blog.wordpress.com/2011/06/07/post-comments-twitter-facebook/Boyd D & Ellison N 2008, ‘Social network sites: definition, history, and scholarship’, Journal of Computer-Mediated Communication, vol. 13, pp. 210–230. Retrieved 11 July 2011 from the Wiley Online Library at http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/full.CBR Communications Mobility 2011, ‘Australia and New Zealand media tablet markets to double in 2011: IDC’. Retrieved 13 Jul 2011 from http://mobility.cbronline.com/news/australia-and-new-zealand-media-tablet-markets-to-double-in-2011-idc-290611CNET Australia 2011, ‘Apple first in Aussie phone market: IDC’. Retrieved 13 July 2011 from http://www.cnet.com.au/apple-first-in-aussie-phone-market-idc-339317492.htmColgan P, Vaughan O & Davidson H 2011, ‘Cyclone Yasi: how it unfolded’. Retrieved 17 July 2011 from http://www.news.com.au/breaking-news/floodrelief/north-queensland-braces-for-cyclone-anthony-as-cyclone-yasi-brews-behind-it/story-fn7ik2te-1225998711771comScore 2011, ‘Social networking accounts for 1 in every 5 minutes spent online in Australia’. Retrieved 13 July 2011 from http://www.comscore.com/Press_Events/Press_Releases/2011/2/Social_Networking_Accounts_for_1_of_Every_5_Minutes_Spent_Online_in_AustraliacomScore 2010, ‘Facebook and Twitter access via mobile browser grows by triple-digits in the past year’. Retrieved 13 July 2011 from http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits


Daily Telegraph 2009, ‘Jeff Goldblum watches Richard Wilkins reporting his death’. Retrieved 20 July 2011 from http://www.dailytelegraph.com.au/entertainment/jeff-goldblum-watches-richard-wilkins-reporting-his-death/story-e6frewyr-1225744887122Elowitz B 2011, ‘The web is shrinking. Now what?’ Retrieved 18 July 2011 from http://allthingsd.com/20110623/the-web-is-shrinking-now-what/?mod=snFacebook 2011, ‘Create an ad’. Retrieved 21 July 2011 from https://www.facebook.com/ads/create/?src=emu1&campaign_id=282141474901&placement=emuca&extra_1=0Facebook developers 2011, ‘Graph API’. Retrieved 25 July 2011 from http://developers.facebook.com/docs/reference/api/Games Blog 2011, ‘Angry Birds cheats and tips: ‘Like’ it on Facebook, win three free levels’. Retrieved 19 July 2011 from http://blog.games.com/2011/07/11/angry-birds-cheats-tips-facebook-free-levels/Gizmodo 2010, ‘The most popular iOS Apps of 2010’. Retrieved 13 July 2011 from http://www.gizmodo.com.au/2010/12/the-most-popular-ios-apps-of-2010/HTC 2011, ‘HTC ChaCha’. Retrieved 19 July 2011 from http://www.htc.com/www/product/chacha/specification.htmlHutchings E 2011, ‘Foursquare partners with daily deals companies’. Retrieved 25 July 2011 from http://www.psfk.com/2011/07/foursquare-partners-with-daily-deals-companies.htmlLarkin T 2011, ‘Social media earns its stripes in disaster communication’. Retrieved 17 July 2011 from http://www.police.qld.gov.au/Resources/Internet/services/reportsPublications/bulletin/357/documents/357_p36-37_socialmedia1.pdfLee J 2010, ‘10 million Aussies in love with Facebook’, The Sydney Morning Herald, 10 December 2010. Retrieved 18 July 2011 from http://www.smh.com.au/small-business/smallbiz-marketing/10-million-aussies-in-love-with-facebook-20101210-18s05.htmlMashable 2011, ‘How social media’s short news cycle can precipitate bad journalism’. Retrieved 20 July 2011 from http://mashable.com/2011/06/15/social-media-news-cycle-journalism/Net Marketing Strategies 2010, ‘Social Media & Marketing Daily: mobile social activity on the rise’. Retrieved 19 July 2011 from http://net-marketing-strategies.com/social-media-marketing-daily-mobile-social-activity-on-the-rise/Newsphobia 2009, ‘Richard Wilkins – international butt of the joke’, The Daily Telegraph. Retrieved 20 July 2011 from http://www.dailytelegraph.com.au/entertainment/jeff-goldblum-watches-richard-wilkins-reporting-his-death/story-e6frewyr-12257448871222The Nielsen Company 2011, ‘Led by Facebook, Twitter, global time spent on social media sites up 82% year over year’. Retrieved 13 July 2011 from http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/QuickerFeet 2011, ‘The QuickerFeet iPhone app’. Retrieved 18 July 2011 from http://www.quickerfeet.com/Reuters 2011, ‘Reporting from the internet and using social media’. Retrieved 20 July 2011 from http://handbook.reuters.com/index.php/Reporting_from_the_internetSchroeder S 2011, ‘Facebook’s automated photo tagging prompts EU probe’. Retrieved 18 July 2011 from http://mashable.com/2011/06/08/facebook-eu-probe/#Sensis 2011, ‘Social media report: what Australian people and businesses are doing with social media’. Retrieved 13 July 2011 from http://about.sensis.com.au/IgnitionSuite/uploads/docs/SENSIS%20SOCIAL%20MEDIA%20REPORT[2].pdf


Solis B 2011, ‘Google will not run circles around Facebook, but it gets a +1’. Retrieved 20 July 2011 from http://www.fastcompany.com/1767988/google-will-not-run-circles-around-facebook-but-it-gets-a-1Telstra 2011, ‘Tribe’. Retrieved 19 July 2011 from http://www.telstra.com.au/mobile/services/socialnetworking/tribe.htmlTsotsis A 2011, ‘Sean Parker on why Myspace lost to Facebook’. Retrieved 18 July 2011 from http://techcrunch.com/2011/06/28/sean-parker-on-why-myspace-lost-to-facebook/Twitpic 2011, ‘Dan Nolan: Oh my god this just washed up in Gympie (via a mate)’. Retrieved 20 July 2011 from http://twitpic.com/3p21zeVodafone 2011, ‘Mobile phone plans, caps and contracts – Vodafone Australia’. Retrieved 19 July 2011 from http://www.vodafone.com.au/personal/plans/

Section 3.1.1 – Management – international best practiceAir University 1950, ‘Uniform Code of Military Justice’. Retrieved 30 June 2011 from http://www.au.af.mil/au/awc/awcgate/awc-law.htm#ucmj

BMD (British Ministry of Defence) 2011a, ‘Friends and family’. Retrieved 15 June 2011 from http://www.blogs.mod.uk/onlinesecurity/family.html

BMD (British Ministry of Defence) 2011b, ‘What to do if something goes wrong’, Per-sonal Safety Online. Retrieved 20 July 2011 from http://www.blogs.mod.uk/onlinese-curity/wrong.htm

Canadian Forces 2011, ‘Web site terms and conditions of use’. Retrieved 25 July 2011 from http://myforces.ca/pg/xpages/read/terms

Department of State 2009, ‘Social networking cyber security awareness briefing’. Retrieved 26 July 2011 from http://www.slideshare.net/DepartmentofDefense/social-media-cyber-security-awareness-briefing

Dorsett J 2009a, ‘Memorandum for the Information Dominance Corps – 17 December 2009’. Retrieved 25 July 2011 from http://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjYxYjZiYmY4ODZkYmQyNzg

Dorsett J 2009b, ‘Memorandum for the Information Dominance Corps – 2 November 2009’. Retrieved 25 July 2011 from http://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjI1MWFjYjZiNDBhMjk3MzY

Dorsett J 2010a, ‘Note from the DCNO for Information Dominance – October 2010’. Retrieved 25 July 2011 from http://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjJkMGQ3OGMxMzVhMWRlNTQ

Dorsett J 2010b, ‘The Information Dominance Corps: what does it mean to me?’. Re-trieved 25 July 2011 from http://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjRjMTY5YWMxZjk5MTVkN2U

Dorsett J 2010c, ‘Talking with Vice Adm. Jack Dorsett’. Retrieved 25 July 2011 from https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjUyZDc0NDM4OGQzY2MzNmM

Dorsett J 2011a, ‘DCNO for Information Dominance Update – April, 2011’. Retrieved 25 July 2011 from http://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjUxZTM0OTBiZjUwY2FlNWI


Dorsett J 2011b, ‘DCNO for Information Dominance Update – May 4, 2011’. Retrieved 25 July 2011 from http://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjM4ZjE5MmI3NDU5ZmFiMTI; http://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjIyZjM4MzY1ZGFhNWQ3YjEE

Fabrizio E 2010, ‘The dangers of friending strangers: the Robin Sage experiment’. Re-trieved 14 July 2011 from http://science.dodlive.mil/2010/07/21/the-dangers-of-friend-ing-strangers-the-robin-sage-experiment/

Leigher WE 2011, ‘Learning to operate in cyberspace’, U.S. Naval Institute. Retrieved 25 July 2011 from http://www.usni.org/magazines/proceedings/2011-02/learning-oper-ate-cyberspace

McCullough BJ 2010, ‘Statement of VADM J. McCullough III, Commander, United States Fleet Cyber Command, before the Terrorism and Unconventional Threats Capa-bilities Subcommitee of the House Armed Services Committee’. Retrieved 25 July 2011 from http://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjY4MTk0OWUwMGVlZWUyMGYY

McHugh JM 2009 ‘Delegation of authority – approval of external official presences’, US Army. Retrieved 25 July from http://www.slideshare.net/USArmySocialMedia/delega-tion-of-authority-social-media-use

Meek TP 2010, ‘COMNAVCYBERFOR INSTRUCTION 1414.1’, Department of the Navy. Retrieved 25 July 2011 from https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjIyZjM4MzY1ZGFhNWQ3YjE

NARA (National Archives and Records Administration) 2010, ‘A report on federal web 2.0 use and record value’. Retrieved 25 July 2011 from http://www.archives.gov/re-cords-mgmt/resources/web2.0-use.pdf

OSPA (Operations Security Professional’s Association) 2011, ‘OPSEC for families’. Retrieved 21 July 2011 from http://www.opsecprofessionals.org/training.html

Parsons M 2010, ‘The impact of new media on military operations’, Canadian Forces College. Retrieved 25 July 2011 from http://www.cfc.forces.gc.ca/en/cfcpapers/index.php?keywords=n&start=1161&search_where=title&yearLimit=all&programLimit=all&submit=Search

Ryan T 2010, ‘Getting in bed with Robin Sage’. Retrieved July 14 2011 from https://media.blackhat.com/bh-us-10/whitepapers/Ryan/BlackHat-USA-2010-Ryan-Getting-In-Bed-With-Robin-Sage-v1.0.pdf

Sullivan P & Kutch M 2009, ‘SPAWAR Systems Center Pacific and Atlantic – cyber perspectives and strategy’, NDIA San Diego Symposium, 26–28 October, National De-fense Industrial Association – San Diego Chapter.

Upal A 2010, ‘The role of narratives in shaping people’s social identity beliefs’, Defence R&D Canada, Toronto, April 2010. Retrieved 20 July from http://pubs.drdc.gc.ca/PDFS/unc104/p534365_A1b.pdf

US Air Force 2009, ‘Social media and the Air Force’. Retrieved 26 July 2011 from http://www.slideshare.net/DepartmentofDefense/air-force-new-media-manual

US Army 2010a, ‘Flickr strategy’. Retrieved 25 July 2011 from http://www.slideshare.net/USArmySocialMedia/us-army-flickr-strategy


US Army 2010b, ‘Twitter strategy’ Retrieved 25 July 2011 from http://www.slideshare.net/USArmySocialMedia/us-army-twitter-strategy

US Army 2010c, ‘Social media strategies for military spouses and dependents’. Re-trieved 26 July 2011 from http://www.slideshare.net/USArmySocialMedia/frsa-frg-fami-ly-and-spouses-briefing

US Army 2011, The United States Army social media handbook. Retrieved 20 July 2011 from http://www.slideshare.net/USArmySocialMedia/army-social-media-hand-book-2011

US DOD (Department of Defense) 2010a, ‘DoD Live! Communicating effectively using creative online strategies’. Retrieved 25 July 2011 from http://www.slideshare.net/De-partmentofDefense/new-media-briefing

US DOD (Department of Defense) 2010b, ‘Getting started with blogging – a guide for creating official pages’. Retrieved 26 July 2011 from http://www.slideshare.net/Depart-mentofDefense/getting-started-with-blogs-4745932

US Navy 2010a, ‘US Navy’s vision for information dominance’. Retrieved 25 July 2011 from http://navintpro.net/wp-content/uploads/2010/06/Navy-Information-Dominance-Vision-May-2010.pdf

US Navy 2010b, ‘Information dominance and the U.S. Navy’s cyber warfare vision’. Retrieved 25 July 2011 from http://www.dtic.mil/ndia/2010SET/Dorsett.pdf

US Navy 2010c, ‘Social media snapshot – Operations Security (OPSEC)’. Retrieved 21 July 2011 from http://www.slideshare.net/DepartmentofDefense/opsec-snap-shot-4332606

US Navy 2010d, ‘Designation letter sample’. Retrieved 25 July 2011 from http://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxpZGNzeW5jfGd4OjI2MTM5YzJlNjBiODY5M2Q

US Navy 2010e, ‘Navy Command social media handbook’. Retrieved 25 July 2011 from http://www.slideshare.net/USNavySocialMedia/navy-command-social-media-handbook-web

US Navy 2010f, ‘Social media snapshot, Family Readiness Groups: researching family members through Facebook’. Retrieved 20 July 2011 from http://www.slideshare.net/USNavySocialMedia/us-navy-family-readiness-groups-and-facebook

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Sections 3.1.2 and 3.1.3 – Management – Defence practices and pro-cedures / Discussion

DI(G) ADMIN 08-1 Public comment and dissemination of official information by De-fence personnel (available on Defence intranet only).

Australian Government 2010, ‘Government Response to the Report Government 2.0 Taskforce’. Retrieved 9 August 2011 from http://www.finance.gov.au/publications/gov-response20report/doc/Government-Response-to-Gov-2-0-Report.pdf

Jacka JM & Scott PR 2011, Auditing social media – a governance and risk guide, John Wiley and Sons, United States of America.

Mayfield TD 2011, ‘A commander’s strategy for social media’, Joint Forces Quarterly, issue 60, 1st quarter 2011. Retrieved 16 July 2011 from http://www.dtic.mil/cgi-bin/GetTRDoc?Location=U2&doc=GetTRDoc.pdf&AD=ADA535374

Prensky M 2001, ‘Digital natives, digital immigrants’, On the Horizon, vol. 9, no. 5, October. Retrieved 8 July from http://www.marcprensky.com/writing/prensky%20-%20digital%20natives,%20digital%20immigrants%20-%20part1.pdf

Section 3.2 – MoraleAckerman S 2011, ‘Marines boot social media pioneers from Afghanistan Facebook freakout’. Retrieved 8 July 2011 from http://www.wired.com/dangerroom/2011/03/ma-rines-boot-social-media/.

Bewley TF 1999, Why wages don’t fall in a recession, Harvard University Press, Cam-bridge, MA.

Bronk C 2009, ‘Marines’ social-media ban is bad for morale’, Federal Computer Week. Retrieved 8 July 2011 from http://fcw.com/articles/2009/09/21/comment-chris-bronk-marine-ban.aspx.

Lanigan K 2008, ‘Base services ease deployment stress’, VFW: Veterans of Foreign Wars Magazine, vol. 95, no. 7, pp. 20–25. Retrieved 5 July 2011 from the Proquest Central database.

Levin A 2010, ‘Military reviews all aspects of suicide-prevention efforts’, Psychiatric News, vol. 45, no. 19, p. 6. Retrieved 5 July 2011 from http://pn.psychiatryonline.org/content/45/19/6.2.short?rss=1

Meyrowitz J 1985, No sense of place: the impact of electronic media on social behav-iour, Oxford University Press, New York.

Rotter JC & Boveja ME 1999, ‘Counseling military families’, The Family Journal, vol. 7, no. 4, pp. 379–382. Retrieved 5 July 2011 from the Sage Journals Online.

US Army 2010a, Five day social media strategy template, United States Army, Wash-ington DC. Retrieved 8 July from http://www.slideshare.net/USArmySocialMedia/five-day-social-media-strategy-template-5532831.

US Army 2010b, Social media strategies for military spouses and dependents, United States Army, Washington DC. Retrieved 8 July from http://www.slideshare.net/USArmy-SocialMedia/frsa-frg-family-and-spouses-briefing.


US Army 2011, Social media handbook, United States Army, Washington DC. Re-trieved 8 July from http://www.slideshare.net/USArmySocialMedia/army-social-media-handbook-2011.

US DOD (Department of Defense) 2010, ‘The challenge and the promise: strengthen-ing the force, preventing suicide and saving lives – final report of the Department of Defense Task Force on the Prevention of Suicide by Members of the Armed Forces’. Retrieved 8 July 2011 from http://www.health.mil/dhb/downloads/Suicide%20Preven-tion%20Task%20Force%20final%20report%208-23-10.pdf

USMC (United States Marine Corps) 2009, ‘Immediate ban on internet social network-ing sites (SNS) on Marine Corps Enterprise Network (MCEN) NIPRNET’. Retrieved 8 July 2011 from http://www.marines.mil/news/messages/pages/maradmin0458-09.aspx

Weakliem DL & Frenkel SJ 2006, ‘Morale and workplace performance’, Work and Oc-cupations, vol. 33, no. 3, pp. 335–361. Retrieved 5 July 2011 from the Emerald Insight database.

Wong W 2009, ‘Is social media making you anti-social?’, Physorg.com. Retrieved 8 July 2011 from http://www.physorg.com/news162754989.html

Section 3.3.1 – Marketing – international best practiceBlackburn J 2010, ‘Veterans affairs – 2009–2010 departmental performance report’. Retrieved 26 July from http://publications.gc.ca/site/eng/382991/publication.html

BMD (British Ministry of Defence) 2011, ‘Personal safety online’. Retrieved 20 July 2011 from http://www.blogs.mod.uk/onlinesecurity/index.html

Chang J 2010, ‘Standardizing official U.S. Army external official presences (social media)’, US Army. Retrieved 20 July 2011 from http://www.slideshare.net/USArmy-SocialMedia/army-social-media-standard-operating-procedure-standardization

Kyzer L 2011, ‘Tip of the spear’ (podcast), Institute for Defense and Govern-ment Advancement. Retrieved 20 July 2011 from http://www.idga.org/podcenter.cfm?category=government-transformation&title=social-media-and-the-military-with-lindy kyzer/&mac=IDGA_OI_Featured_2011&utm_source=idga.org&utm_medium=email&utm_campaign=HrOptIn&utm_content=7/5&TrackJoin=1

Long D 2011, ‘Fake social media army used to sway public opinion’, Gizmodo. Re-trieved 20 July 2011 from http://www.gizmodo.com.au/2011/03/fake-social-media-army-used-to-sway-public-opinion/

McIlnay S 2010, ‘Managing audience engagement to gain and retain public involve-ment’, US Navy. Retrieved 20 July 2011 from http://www.slideshare.net/USNavySo-cialMedia/managing-audience-engagement-to-gain-and-retain-public-involvement

US Air Force 2009, ‘Social media and the Air Force’. Retrieved 26 July 2011 from http://www.slideshare.net/DepartmentofDefense/air-force-new-media-manual

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US Army 2010c, ‘Flickr strategy’. Retrieved 20 July 2011 from http://www.slideshare.net/USArmySocialMedia/us-army-flickr-strategy

US Army 2010d, ‘Army social media best practices’. Retrieved 20 July 2011 from http://www.slideshare.net/lindykyzer/army-social-media-best-practices-1310

US Army 2011a, ‘Social media roundup – 5 tips on how to effectively brand your social media presences’. Retrieved 20 July 2011 from http://www.slideshare.net/thenatlguard/smr-week-22-social-media-branding-7616139

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US Army 2011d, The United States Army social media handbook. Retrieved 20 July 2011 from http://www.slideshare.net/USArmySocialMedia/army-social-media-hand-book-2011

US Army 2011e, ‘Women in the U.S. Army’. Retrieved 20 July 2011 from http://www.army.mil/women/

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US Navy 2010b, ‘Apply FTC endorsement guides to social media best practices’, Retrieved 20 July 2011 from http://www.slideshare.net/USNavySocialMedia/apply-ing-ftc-gguides-to-social-media-best-practices-snapshot

Section 3.3.2 – Marketing – ADF practices and attitudesDI(G) ADMIN 08-1 Public comment and dissemination of official information by Defence Personnel (available on Defence intranet only).

Snurb 2008, ‘What if you build it and they do come?’, gatewatching, 19 December 2008. Retrieved 14 July 2011 from http://gatewatching.org/2008/12/19/government-consultation-online-what-if-you-build-it-and-they-do-come/

Section 4.2 – Policy strategy frameworkDI(G) ADMIN 08-1 Public comment and dissemination of official information by Defence personnel (available on Defence intranet only).

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Dorsett J 2009b, ‘Memorandum for the Information Dominance Corps – 2 November 2009’. Retrieved 25 July 2011 from http://docs.google.com/

Review of Social Media and DefenceReport by George Patterson Y&R

Defence Publishing Service : AUG037/2011

Reviews into aspects of Defence and Australian Defence Force Culture

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of Social Media and D

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eport by George P

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Defence Force C

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