Smart Marketing strategy company -- Gloria Jean’s Coffee

Xu Duo 152176

Tang Huimin 119841Lei Binhua 133232Gao Longfei 121676

1. Introduction

2. Basic problems

Internet + In- store promotion› Existing customer› Current market

Target Market› Only Female

2. Basic problems(Continue)

In-store promotion

3.Communication Strategies

Easter Campaign› Bunny-licious (bundle sale)› Cool bunny (cooperate with Tim tam)› Free Bunny Ears ( free gift)

4. Recommendation

(1) Target market

› Change target market Families New customers

4.Recommendation(continue)

(2) Creative Strategy› Easter theme

Bunny-licious, cool bunnies and free bunnies ears

› Image of families› Music› Wi-Fi› Children playing area

4. Recommendation(continue)

4. Recommendation(continue)

(3) Communication tools

› more communication tools Television Newspaper Radio Bill broad

4. Recommendation(continue)

(3)Communication tools(continue)› Media method

Continuity Concentration Flighting Pulsing

(4)Evaluation the effect and result

The End

Thank You