globus
TRANSCRIPT
RETAIL MANAGEMENTMMM – I SEM 2ND YEAR
GROUP NO.6:Prashant Mahamulkar – 19
Rajendra Sagare – 30Avinash Ansurkar – 4Pravin D’souza – 11Shriram Mane - 21
AN OVERVIEW
• Launched in january 1998
• 1st store opened in 1999 at indore
• Followed by 2nd in chennai
LOGO
• Stylish font & defines being trendy
TAGLINE
• “FASHION FOR A CHANGING WORLD”
PRODUCT
• The' iconic youth fashion brand in India
PRICE
• Affordable garments that are trendy and fashionable and keeps pace with the changing trends.
• Starting range is around 300 Rs.
• Price differs according to the brand
PLACE
• STORE LOCATIONS• Pune
• Chennai
• Mumbai
• Indore
• Jalandar
• Kolkata
• Nagpur
• Raipur
• Varanasi etc…..
PROMOTION
• Through newspaper,
• Through magazines,
• Through hoardings
• Along with fashion weeks
• Kareena kapoor endorsing the brand and also its summer, winter collections and sale.
PEOPLE
• Values its consumers the most
• Value each and everyone associated to them
PROCESS
• Globus is always on maintaining an edge in fashion
• Adopt a process which is full of research
PHYSICAL EVIDENCE
• “product gets the customer to your store the first time, but service ensures he comes back again”
• Ensures quality services
COMPETITOR
• Charagh Din
• HG Retail Solutions Pvt Ltd
• Koutons Retail India Limited
• Spykar Lifestyles Pvt Ltd
• Ginni & Jony Ltd
• Khadims India Limited
FUTURE PLAN
• Globus combines state-of-the-art international information technology,
• The highest quality of human resources and sustained financial commitment to realize its long term vision.
• They are rapidly expanding and their target is to have an additional 100 fashion stores by the end of 2017.
CONCLUSION
• Celebrity endorser
• Communicates both range and the prices upfront
• Does not showcase low end apparel but advertises expensive clothes
• Has a fixed visual grammar and ensures that the communication is dynamic
• Has a very international feel to it
• No vernacular advertising
