globalincentive for corporations
TRANSCRIPT
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The MICE business dilemma:
How to reach decision makers effectively?
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When it comes to finding the right partner it is always like a blind man's buff
You know They are somewhere but...
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Does it always have to be
like that
?
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No!It's time to step forward.
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Introducing Globalinventive.pl
It is a web based tool connecting meeting planners with MICE services providers
I need a place for corporate meeting next Wednesday
Great! We have a nice
place just perfect for your event!
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The benefits:
Only professionals registered
More than 2500 registered companies
The only one solution for Polish MICE providers that brings services providers and buyers together
Meeting planners, CEO's, company owners, Polish MICE providers
Including 85% of all Polish incentive houses
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The idea
The platform allows to place a request for proposals that is instantly available for MICE suppliers registered at the system.
With wide range of partners we guarantee competitive offers for every request!
Our suppliers are:
● Incentive houses
● Hotels
● Event organizers
● Catering providers
● Logistics
● Tour leaders / tour guides
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How can ithelp
my business
?
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The tools
We offer wide range of integrated tools that let you conduct a marketing campaign within Polish MICE professionals effectively.
With more than 3500 visits a month, and 100 unique users logged in everyday we reach decision makers from your target!
Either you want to promote your services or launch a branding campaign – Globalincentive.pl is the right place to start!
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Examples
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Meet Sarah Marketing Manager
for Zell am See Region, Austria
She is responsible for launching a marketing campaign for Polish incentive houses to educate them about the resources of the region and activities provided by a number of local companies.
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So she starts...
● She searches for web portals to place banners● She places an advertisement at 2 most popular
newspapers ● She sends a mailing to the database users (such as
office@ and contact@)● She scheduled road show in three main cities
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...but...
It doesn't work :-(
Sarah's partners from local companies barely noticed any increase in reservations nor even requests
14
Sounds familiar?
True, true... :-)
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Sarah tries to do it with GI
● We create localized advert and place it within news on the portal
● We send mailing to our registered users database
● We launch an ad banner campaign on the platform providing Sarah with complete stats and reports
● We make direct mailing campaign to our registered companies
Meeting planners, CEO's, company owners, Polish MICE providers
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€The results
Much greater response from Polish incentive industry
A number of groups from Polandvisiting Zell Am See increased by 15%
Local companies order new summer campaign from Sarah to put it on GI platform
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more Examples
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Meet John New Business Manager for a Singapore Golden Hotels
● He travels to Warsaw for EU Regions fairs to set up new contracts
● He stays at Courtyard Hotel● He reserved a 60sqr m box just off the conference reception desk
● He shipped marketing brouchers and leaflets
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but...
Despite organizers commitment the Despite organizers commitment the attendance was much below expectationsattendance was much below expectations
The visitors seemed to be accidentalThe visitors seemed to be accidental
The airlines has lost the package with The airlines has lost the package with marketing collateralsmarketing collaterals
Most of the time John spent on answering Most of the time John spent on answering corporate emailscorporate emails
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Seems familiar?
Please put your hands down.
Just a rhetorical question :-)
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Is it possible to make it different?
Globalincentive.pl
the new web based tool for MICE professionals
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Looking for business partners to Looking for business partners to close deals in Poland?close deals in Poland?
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➢Direct contacts for decision makersDirect contacts for decision makers➢Scheduling meetingsScheduling meetings➢Confirming meeting terms and datesConfirming meeting terms and dates➢Organizing road shows across Polish Organizing road shows across Polish incentive houses incentive houses
GI gives You:GI gives You:
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Struggle with targeting the right Struggle with targeting the right audience?audience?
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➢Fully customized profile ➢Only decision makers registered ➢Easy to focus on specific groups ➢Profiled message for adequate offer
➢Wide range of integrated tools (bid offers, RFP, ad banners, mailings)
GI GI knowsknows its users: its users:
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Looking for cutting cost of Looking for cutting cost of promotion up to 50%?promotion up to 50%?
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➢With regular (not fair) hotel rates ➢With meetings scheduled for you➢With brief customer insight prepared especially for you
➢With full contact details for decision makers➢With your Polish collaterals localized and printed by our team
We say: why don't you come and We say: why don't you come and stay for stay for doing businessdoing business time time onlyonly..
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➢We sent a mailing to GI users with all the details of his offer
➢We made telemarketing ➢Together with John our account has profiled the target and scheduled the meeting dates
...a month later John called GI......a month later John called GI...
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He made 15 15 scheduled meetings during 3 busy days
(2 partners has signed pre-orders for a series of events next quarter)
..and arrived to Warsaw ..and arrived to Warsaw again. But this time...again. But this time...
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...John had enough time to buy an amber necklace for his wife
...and still.....and still..
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We all know the story. It's time to make a new ending.
the right place to start!
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