global whisky market 2015-2019
TRANSCRIPT
Covered in this Report• This report covers the present scenario and the growth
prospects of the Global Whiskey market for the period 2014-2018.
• To calculate the market size, the report takes into account the volume of whiskey consumed in million liters.
• The report also presents the vendor landscape and a corresponding detailed analysis of the four major vendors in the market.
• In addition, it discusses the major drivers that influence the growth of the market and the challenges faced by vendors and the market at large.
• It also outlines the key trends that will contribute to the growth of the Global Whiskey market during the forecast period.
Global Whisky Market 2015-2019
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Market Overview• The Global Whiskey market was the third largest segment
in the Global Spirits market and accounted for 11.39 percent of the Global Spirits market in 2013.
• The Global Whiskey market comprises of five major segments: Scotch Whisky, US Whiskey, Canadian Whisky, Irish Whiskey, and Other Whiskey.
• In 2013, the Other Whiskey market had the largest share accounting for 24.38 percent, but the Scotch Whisky market led the Global Whiskey market accounting for a market share of 27.33 percent.
• Premiumization, an increase in disposable income, and changing demographics are driving the Global Whiskey market.
• The Global Whiskey market is witnessing a steady growth in terms of volume and is growing at a CAGR of 4.45 percent.
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Key Vendors and Regions
• Beam Suntory Inc.
• Brown-Forman
• Diageo plc
• Pernod Ricard
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• Americas
• APAC
• EMEA
Vendors Regions
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Key Findings
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• A major challenge faced by vendors of alcoholic beverages is the increased demand for non-alcoholic beverages in the US.
• Non-alcoholic beverages include soft drinks, fruit drinks, energy drinks, sparkling water, and sports drinks.
• An increase in the health conscious population and the availability of varieties of non-alcoholic beverages is fueling their demand at a faster pace than alcoholic beverages.
• For instance, in the past three to five years, the volume production of low-calorie non-alcoholic beverages has almost doubled.
• This signifies a high demand for non-alcoholic beverages with fewer calories, especially sports and energy drinks, in the country.
• Whiskey is becoming popular for all occasions. Previously, whiskey was classed as an old man's drink but now it is popular among all age groups because of the new flavors.
Key Questions Answered in Our Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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Global Whisky Market 2015-2019
89 Pages | SKU: IRTNTR6248
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