global webinar: international student mobility trends: shifting recruitment priorities and...
TRANSCRIPT
[email protected]://bit.ly/iheWEBINARWednesday 12 April 2017
@UniWorldNews @DrEducationBlog @StudyPortals
#GlobalEd2
Access the recording of the webinar http://bit.ly/isrVideo
Host
UWN provides high-quality news and analysis on global
higher education.
UniversityWorldNews.com
Online Event Partner
DrEducation offers research, insights, and consulting on global
higher education.
DrEducation.com
Lead Partner
StudyPortals, the global study-choice platform, helps universities
recruit the right students.
StudyPortals.com
19+ million users
240,000 enrolments
(2016)
2,450+ participating
institutions
University partners in 110
countries
Download StudyPortals’ 2017 Trends report on International Student Recruitment, releasing more data behind the trends discussed today.
Get in touch
StudyPortals.com
University partners in
110 countries
Thanks to the sponsor of the webinar!
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The webinar on international student mobility and recruitment is the fourth in the series of webinars on international higher education hosted by University World News and organized by DrEducation.
In total, over 4,000 people from around the world have registered for these webinars.
Registrations and summary
1,243 registrations
Global participation: US (37%), UK (12%), Canada (6%), Other (45%)
Experienced professionals: 70% with over 10 years of experience in higher education
Related articles
“Brand is key challenge for international recruitment” ( http://bit.ly/isrBrand )
“A perfect storm for international student mobility?” ( http://bit.ly/isrStorm )
Access the video recording ( http://bit.ly/isrVideo )
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Scope of the discussion
Diverse, leadership perspectives
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Destination Countries
Trends
Source Countries
Trends
Evolving Recruitment
Strategies
Three Waves of International Student MobilityChoudaha, Rahul (2017). Three waves of international student mobility (1999-2020). Studies in Higher Education. http://bit.ly/3Waves
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• 1999-2006
• Talent and Terrorism
• Student need: financial support
• Institutional driver: research
Wave I
• 2006-2013
• Economics and English
• Student need: academic support
• Institutional driver: finance
Wave II
• 2013-2020
• Demographics and Destinations
• Student need: career support
• Institutional driver: innovation
Wave III
Mobility by Source and Destination CountriesChoudaha, Rahul (2017). Three waves of international student mobility (1999-2020). Studies in Higher Education. http://bit.ly/3Waves
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2013 Change from 1999
Change from 1999 (%)
Total 4,056,680 2,055,869 103%
Destination
Canada 151,244 118,778 366%
UK 416,693 184,153 79%
USA 784,427 332,492 74%
Source
China 712,157 589,081 479%
India 181,872 126,436 228%
South Korea 116,942 48,813 72%
Poll#1
The new political context in the US and the UK is…
Hurting international enrollment at my institution (38%)
Helping international enrollment at my institution (15%)
Other/Don’t Know/Can’t Say/Not Applicable (47%)
My institution’s international recruitment priority is at…
Bachelor’s level (16%)
Master’s level (17%)
Both levels (46%)
Other/Don’t Know/Can’t Say/Not Applicable (21%)
9% based on the audience live poll during the webinar
Kathleen Massey
Registrar and Executive Director, Enrolment Services
McGill University
Canada
- Total Enrollment: 40,493
- International Enrollment : 10,936
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@mcgillu
Vincenzo Raimo
Pro-Vice-Chancellor, Global Engagement
University of Reading
UK
- Total enrolment (UK campuses): 16,415
- International: 5,090
- Total enrolment (off-shore campuses): 2,645
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@espressoHE@UniofReading
Adina M. Lav
Assistant Provost for International Enrollment
George Washington University
USA
- Total Enrollment: 26,730
- International Enrollment: 4,085
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@adinalav@GWtweets
Brand awareness 34%
Budget/Resources 25%
Visa policies 14%
Expertise/Knowledge 5%
Other/Don’t Know/Can’t Say/Not
Applicable 22%
"Brand awareness" biggest challenge for institutions recruiting international students% based on the audience live poll during the webinar
What are the key challenges?
14
What are the most promising practices?
15
How do you go about identifying key markets?
16
How are you leveraging technology?
17
How do you measure the impact?
18
Traveling to education fairs 9%
Advertising/promoting institution
11%
Other/Don’t Know/Can’t Say/Not
Applicable 14%
Building an agent network
15%
Establishing feeder partnerships
28%
Leveraging technology 23%
Investing in "establishing feeder partnerships" emerges as an investment priority for institutions recruiting international students
http://bit.ly/intl2017% based on the audience live poll during the webinar "If you had additional 10% budget, how would you
If you had additional 10% budget how would you spend it?
20
What is the one piece of advice you would give to a university planning to grow its international enrollment?
21
